Shape-Memory Umbrella "Memorilla" Now on Sale, Sara Honda Appointed as 2026 Ambassador. Achieves "Quick-Folding" Lightweight, Slim Design with Special Manufacturing Process
Nifty Colors has launched the lightweight shape-memory umbrella "Memorilla." A special manufacturing process allows the fabric itself to remember its folds, eliminating the stress of folding. Sara Honda has been appointed as the 2026 ambassador.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:13 (490h 33m after Collected)
Nifty Colors Co., Ltd. (Headquarters: Sumida-ku, Tokyo), which develops umbrellas and rain goods, launched the lightweight shape-memory umbrella "Memorilla" starting in 2026. It is gaining support for its lightweight design, which overturns the traditional image of "heavy shape-memory umbrellas," and its pleated structure that quickly falls into place.
Model Sara Honda has been appointed as the 2026 ambassador.
- **Focusing on the "Biggest Stress" of Folding Umbrellas**
Many people find folding umbrellas troublesome, thinking, "I can't fold it neatly," or "It takes too long to fold."
The new concept folding umbrella "Memorilla," a combination of "Memory" and "Umbrella," is a lightweight shape-memory umbrella that simultaneously solves two problems: the "difficulty of folding" of conventional folding umbrellas and the "heaviness" of previous shape-memory umbrellas.
- **A Special Manufacturing Process that Makes the Fabric Itself Remember the Folds**
The mainstream specification for conventional shape-memory umbrellas was to maintain the folds by attaching a sheet to the back of the fabric. However, this structure inevitably caused **heaviness** and **bulkiness**, posing a problem for portability.
"Memorilla" directly forms folds on the fabric itself using a special manufacturing process. Since it does not use a backing sheet, it achieves both lightness and shape memory, greatly improving portability.
Simply by wrapping it quickly, the shape naturally sets, allowing for stress-free storage even on a rainy day.
Model Sara Honda has been appointed as the 2026 ambassador.
- **Focusing on the "Biggest Stress" of Folding Umbrellas**
Many people find folding umbrellas troublesome, thinking, "I can't fold it neatly," or "It takes too long to fold."
The new concept folding umbrella "Memorilla," a combination of "Memory" and "Umbrella," is a lightweight shape-memory umbrella that simultaneously solves two problems: the "difficulty of folding" of conventional folding umbrellas and the "heaviness" of previous shape-memory umbrellas.
- **A Special Manufacturing Process that Makes the Fabric Itself Remember the Folds**
The mainstream specification for conventional shape-memory umbrellas was to maintain the folds by attaching a sheet to the back of the fabric. However, this structure inevitably caused **heaviness** and **bulkiness**, posing a problem for portability.
"Memorilla" directly forms folds on the fabric itself using a special manufacturing process. Since it does not use a backing sheet, it achieves both lightness and shape memory, greatly improving portability.
Simply by wrapping it quickly, the shape naturally sets, allowing for stress-free storage even on a rainy day.