Nielsen Sports Japan and Skylight Consulting to Host Joint Webinar on the Business of Women's Sports
Nielsen Sports Japan and Skylight Consulting will co-host a free webinar on April 23, 2026, exploring the strategic shift and investment opportunities in the rapidly growing women's soccer market, projected to reach 800 million fans by 2030.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 16:30
- 🔍 Collected: April 8, 2026 at 08:00
- 🤖 AI Analyzed: April 20, 2026 at 21:30 (301h 30m after Collected)
Nielsen Sports Japan Co., Ltd. (Location: Akasaka, Minato-ku, Tokyo; Representative Director: Yuji Matsunaga; Established: December 2007) announced on April 8, 2026, that it will hold a joint webinar with Skylight Consulting Inc. (Location: Akasaka, Minato-ku, Tokyo; Representative Director: Toshiki Habutsu; Established: March 2000) starting at 15:00 on Thursday, April 23.
The theme is "Why Invest Huge Capital in 'Women's Soccer' Now? ~An Invitation to an 800 Million Person Market~."
Among women's sports, which are showing explosive excitement globally, the fan base for women's soccer is projected to grow to an "800 million scale," entering the top 5 of all sports by 2030. Consequently, the relationship with companies is also reaching a dramatic turning point, shifting from traditional support as "Corporate Social Responsibility (CSR)" to "strategic business investments" that accelerate brand growth.
The fan base of women's sports possesses unique attributes compared to men's professional sports, such as a "high ratio of women" and a "younger average age." Utilizing this potential, various sponsorship activations are currently being deployed both domestically and internationally.
This webinar, jointly hosted by Skylight Consulting and Nielsen Sports Japan, will unveil the latest success stories from Europe and the U.S. along with detailed viewership data. It will unravel the future of women's sports sponsorship in the Japanese market from multiple perspectives.
## Event Overview
- Date and Time: Thursday, April 23, 2026, 15:00 - 16:00
- Format: Online (Zoom Webinar), advance registration required
- Participation Fee: Free
- Co-hosts: Skylight Consulting Inc. / Nielsen Sports Japan Co., Ltd.
## Registration
Via Peatix: https://womens-sports-sponsor.peatix.com
## Recommended for the Following Individuals
- Corporate Marketing and PR Managers: Those seeking to create new brand value and approach target demographics.
- Sports Business Professionals: Those looking for hints to enhance the commercial value of women's sports.
- SDGs & D&I Promotion Managers: Those who want to know specific activation examples centered on gender equality.
## Insights Gained from this Webinar
- The rapidly growing women's sports market: Why are the world's top brands investing in women's sports now?
- The potential of women's sports shown by data: Purchasing intent and engagement of women's sports fans seen in Nielsen's latest research.
- The key to success "Activation": Examples of innovative collaborations with overseas teams and athletes.
- Possibilities for women's sports sponsorship in the Japanese market: Strategies for acquiring "first-mover advantage" in Japan, deciphered from global trends.
## Program (60 minutes)
(Content follows)
The theme is "Why Invest Huge Capital in 'Women's Soccer' Now? ~An Invitation to an 800 Million Person Market~."
Among women's sports, which are showing explosive excitement globally, the fan base for women's soccer is projected to grow to an "800 million scale," entering the top 5 of all sports by 2030. Consequently, the relationship with companies is also reaching a dramatic turning point, shifting from traditional support as "Corporate Social Responsibility (CSR)" to "strategic business investments" that accelerate brand growth.
The fan base of women's sports possesses unique attributes compared to men's professional sports, such as a "high ratio of women" and a "younger average age." Utilizing this potential, various sponsorship activations are currently being deployed both domestically and internationally.
This webinar, jointly hosted by Skylight Consulting and Nielsen Sports Japan, will unveil the latest success stories from Europe and the U.S. along with detailed viewership data. It will unravel the future of women's sports sponsorship in the Japanese market from multiple perspectives.
## Event Overview
- Date and Time: Thursday, April 23, 2026, 15:00 - 16:00
- Format: Online (Zoom Webinar), advance registration required
- Participation Fee: Free
- Co-hosts: Skylight Consulting Inc. / Nielsen Sports Japan Co., Ltd.
## Registration
Via Peatix: https://womens-sports-sponsor.peatix.com
## Recommended for the Following Individuals
- Corporate Marketing and PR Managers: Those seeking to create new brand value and approach target demographics.
- Sports Business Professionals: Those looking for hints to enhance the commercial value of women's sports.
- SDGs & D&I Promotion Managers: Those who want to know specific activation examples centered on gender equality.
## Insights Gained from this Webinar
- The rapidly growing women's sports market: Why are the world's top brands investing in women's sports now?
- The potential of women's sports shown by data: Purchasing intent and engagement of women's sports fans seen in Nielsen's latest research.
- The key to success "Activation": Examples of innovative collaborations with overseas teams and athletes.
- Possibilities for women's sports sponsorship in the Japanese market: Strategies for acquiring "first-mover advantage" in Japan, deciphered from global trends.
## Program (60 minutes)
(Content follows)