[Nick Wood Music] Syn Rebrands as "Nick Wood Music" on its 35th Anniversary, Entering a New Stage of Creating Experiential Value Through Sound

Syn Co., Ltd. (hereinafter Syn), which has shaped the role of "sound" connecting brands, spaces, and people for 35 years, is moving to a new stage after rebranding.

Founded in Tokyo in 1991 with a bold creative vision, the company is now embarking on its next chapter as "Nick Wood Music." It aims for further evolution while inheriting everything it has built so far.

Founding Born from Friendship and Vision

Syn was co-founded by its founder, Nick Wood, along with Duran Duran frontman Simon Le Bon and Yasmin Le Bon. A shared belief that music could transcend existing industry structures and function as a higher form of creativity was the origin of Syn and has shaped its aspirations. Simon has been involved in various projects of the company since its inception.

A 35-Year Track Record of Defining "Sound"

For over 35 years, Syn has created a wide range of works, from advertising, film and television, sound branding, live events, to spatial sound design.

Clients include Toyota, Lexus, Sony, Shiseido, CNN, Ferrari, Disney, Claridge's (hotel), Amazon Japan, and Mastercard.

Key achievements include Kirin's official World Cup song (2002), an Emmy Award-winning CNN campaign (2017), a Cannes Lions Bronze award for a Mountain Dew advertisement (2025), and a Gold award and Music & Sound Design award at ADFEST (Asia Pacific Advertising Festival) (2026).

Nick Wood has also worked on music production for the Osaka Expo, music production for NHK and Disney+ works, and sound identity creation for global brands such as Tatcha and Disney.

Japanese Aesthetics and Creative Environment Rooted in Japan

Nick Wood, originally from Liverpool, UK, has been based in Tokyo since 1987. Japanese aesthetics and sensibility continue to be a crucial inspiration for his creations. The Dolby Atmos studio located on the shores of Lake Towada, spanning the border between Aomori and Akita prefectures, is a symbol of this, providing a world-class listening and creation environment amidst Japan's leading natural landscapes.

New Entity, Unchanged Vision

This transition signifies the legal dissolution of Syn Co., Ltd. in Japan and the establishment of Nick Wood Music as its successor. All services, creative philosophy, and client relationships built over 35 years will be transferred to the new company.

Nick Wood will continue to serve as founder and creative director, and Noriko Wood will lead the new structure as representative. This change is an organizational restructuring, and its spirit and direction will more clearly inherit and develop Syn's philosophy.

Nick Wood Music: Towards the Next Chapter

"Nick Wood Music" is not a renovation, but a "distillation." The philosophy, network, technology, and sensibility cultivated over 35 years will be refined and reconstructed into a future-oriented form. Going forward, the company will further deepen its involvement in areas such as luxury hotels and resorts, wellness facilities like spas, film and television, sound branding, and immersive audio experiences.

Comment from Nick Wood

"Everything started with the trust and opportunities I gained in Japan. That foundation remains unchanged. What excites me most now is being able to explore the relationship between sound and space, brands, and human perception more deeply and precisely than ever before. With the knowledge, team, network, and creative tools I've cultivated, I feel this is the most exciting moment in my career."

Leveraging its network spanning Tokyo, Los Angeles, London, Hong Kong, and Dubai, Nick Wood Music will transcend cultures and sensibilities to create quiet yet essential value. "35 years of accumulation will not disappear. It will be 'distilled.' And what remains at the end is always what was most important—the design of sound, an inexhaustible quest for creation, and the belief that music can change the very way the world is perceived."

About Nick Wood Music

Nick Wood Music (Founder: Nick Wood, Representative: Noriko Wood) is a creative studio specializing in acoustic branding and music experience production. Building on 35 years of production activities, it operates in the intersection of sound, branding, luxury hospitality, wellness, and video production. With its state-of-the-art "Dolby Atmos" studio located in Lake Towada as its production base, it has established a global network covering Tokyo, Los Angeles, London, Hong Kong, and Dubai. Through the creation of sophisticated sound experiences that deeply resonate and are long remembered, it provides new value that connects brands and people.