Nihon Chozai Launches New Eye Drops for Tired Eyes, Blurred Vision, and Itching in its Popular 550 Yen Fixed-Price OTC Line
Nihon Chozai will launch 'Prince Eye,' a new eye drop product in its '5COINS PHARMA' series, which offers high-quality OTC medicines at a fixed price of 550 yen. The product targets digital eye strain and blurred vision, supporting self-medication in an era of rising prices.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 18:00
- 🔍 Collected: April 28, 2026 at 10:01
- 🤖 AI Analyzed: April 28, 2026 at 10:04 (2 min after Collected)
Nihon Chozai Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kazunori Oshiro), a provider of new value in pharmacies, will launch 'Prince Eye' as a new product in its '5COINS PHARMA' private brand series that supports self-medication. It will be available on the 'Nihon Chozai Online Store' from April 28, 2026, and at Nihon Chozai stores and selected partner companies from May 11.
What is '5COINS PHARMA'?
It is a series of OTC (over-the-counter) medicines with a fixed price of 550 yen (tax included) in principle. It was developed based on the idea that the price of OTC drugs is one of the challenges in promoting self-medication, and it features 40 items with a focus on quality and the amount of active ingredients. The series is performing well, with sales at 170% compared to the same period last year. It has been handled by approximately 100 companies and 1,000 stores, including other dispensing pharmacies, electronics retailers, and online stores such as Amazon.
Two features of 'Prince Eye':
1. Three types of vitamins alleviate eye fatigue, blurred vision, and itching.
2. Contains 'Sodium Chondroitin Sulfate' at the maximum concentration within standards to protect the cornea from dryness!
Developer Comment (Yasuhide Sasaki, Director of Healthcare Promotion Department, Pharmaceutical Headquarters):
May, one month after the start of a new life, is a time when people begin to get used to operating PCs and tablets at work or school, but it is also a time when eye fatigue tends to accumulate. Especially in a new environment, people tend to stare at the screen due to tension, and the number of blinks unconsciously decreases. This impairs the stability of the 'tear film' that protects the eyes from dryness, causing eye fatigue and blurred vision. Nihon Chozai developed these eye drops containing three types of vitamins and the moisturizing ingredient 'Sodium Chondroitin Sulfate' to support everyone working hard in the new fiscal year. Let's gently care for eyes exposed to the environmental changes of spring!
Product Overview:
- Product Name: Prince Eye
- Risk Category: Class 3 OTC Drug
- Efficacy Category: Ophthalmic Drug
- Suggested Retail Price: 550 yen (tax included)
Contact Information:
Nihon Chozai Co., Ltd., Public Relations Department
TEL: 03-6810-0826 MAIL: pr-info@nicho.co.jp
HP: https://www.nicho.co.jp/
What is '5COINS PHARMA'?
It is a series of OTC (over-the-counter) medicines with a fixed price of 550 yen (tax included) in principle. It was developed based on the idea that the price of OTC drugs is one of the challenges in promoting self-medication, and it features 40 items with a focus on quality and the amount of active ingredients. The series is performing well, with sales at 170% compared to the same period last year. It has been handled by approximately 100 companies and 1,000 stores, including other dispensing pharmacies, electronics retailers, and online stores such as Amazon.
Two features of 'Prince Eye':
1. Three types of vitamins alleviate eye fatigue, blurred vision, and itching.
2. Contains 'Sodium Chondroitin Sulfate' at the maximum concentration within standards to protect the cornea from dryness!
Developer Comment (Yasuhide Sasaki, Director of Healthcare Promotion Department, Pharmaceutical Headquarters):
May, one month after the start of a new life, is a time when people begin to get used to operating PCs and tablets at work or school, but it is also a time when eye fatigue tends to accumulate. Especially in a new environment, people tend to stare at the screen due to tension, and the number of blinks unconsciously decreases. This impairs the stability of the 'tear film' that protects the eyes from dryness, causing eye fatigue and blurred vision. Nihon Chozai developed these eye drops containing three types of vitamins and the moisturizing ingredient 'Sodium Chondroitin Sulfate' to support everyone working hard in the new fiscal year. Let's gently care for eyes exposed to the environmental changes of spring!
Product Overview:
- Product Name: Prince Eye
- Risk Category: Class 3 OTC Drug
- Efficacy Category: Ophthalmic Drug
- Suggested Retail Price: 550 yen (tax included)
Contact Information:
Nihon Chozai Co., Ltd., Public Relations Department
TEL: 03-6810-0826 MAIL: pr-info@nicho.co.jp
HP: https://www.nicho.co.jp/