Nichirei's 'Authentic Fried Rice' 25th Anniversary: Releasing the commemorative WebCM 'Unfinished Because of Love.'

Nichirei Foods Inc. (President: Masahiko Takenaga, hereinafter "Nichirei Foods") will release the 60-second versions of the new WebCM videos for Nichirei's "Authentic Fried Rice" (Honkaku Itame Chahan) on the official Nichirei Foods YouTube channel starting Monday, April 13, 2026. Thanks to everyone's support, Nichirei's "Authentic Fried Rice" has achieved "No. 1 in sales for 25 consecutive years (*1)" and "No. 1 in purchasing amount among all frozen foods in 2025 (*2)". In this WebCM, two videos are released simultaneously: the "Unfinished Because of Love. Developer Edition," which portrays the 25-year accumulated history of "Authentic Fried Rice" from the perspective of our developers, and the "Unfinished Because of Love. Parent-Child Edition," which expresses our gratitude for 25 years of patronage through a story of a child's growth. *1: Intage SRI+ Frozen Cooked Fried Rice Market March 2017 - February 2026 Cumulative sales amount for each year Intage SRI Frozen Cooked Fried Rice Market March 2001 - February 2017 Cumulative sales amount for each year *2: Intage SCI Frozen Cooked Products + Frozen Agricultural Products "Purchase amount per 100 people" January - December 2025 ■ Overview and Highlights of the "Authentic Fried Rice" 25th Anniversary WebCM For these videos, we produced content centered around emotional themes such as "the developmental thoughts behind the product" and "memories at the dining table." Please take a look at the "Authentic Fried Rice" 25th Anniversary WebCM, which portrays both the developers' challenges as they repeatedly improved the product over 25 years, and the casual happiness nurtured at the daily dining table. Nichirei "Authentic Fried Rice" Unfinished Because of Love. Developer Edition 60-second Ver. (URL) https://youtu.be/LIXzQLs7Wx8 In 2001, an era when frozen fried rice for home use that actually incorporated a frying process did not yet exist. "Authentic Fried Rice" was born with the aim of recreating the tossing of a wok and achieving a familiar, tire-free taste. This video reproduces the real perspective of the developers, filming at the actual Nichirei headquarters and Food Comprehensive Research Institute to capture the 25 years of accumulated trial and error and passion. Nichirei "Authentic Fried Rice" Unfinished Because of Love. Parent-Child Edition 60-second Ver. (URL) https://youtu.be/fe4krV3ppOk A son who was 6 years old at the time of the release of "Authentic Fried Rice" in 2001. After 25 years spent alongside the "Authentic Fried Rice" he used to eat with his mother, he now lives alone. One night, the moment he spots that fried rice at the supermarket, the memories of the dining table he shared with his mother come rushing back. Even though his mother loved new things, the fried rice in the freezer was always the same. What was the reason for that? This video portrays such dining table memories from the consumer's perspective. ■ Also Broadcasting Inside Tokyo Metro Ginza Line and Marunouchi Line Train Jacks The Tokyo Metro Ginza Line and Marunouchi Line will be decorated with special designs reminiscent of a museum for "Authentic Fried Rice". A chronology tracing the 25-year trajectory will be displayed, introducing the history of renewals and the dedication that leads to its current deliciousness. Furthermore, eye-catching swing pop ads are adopted for the hanging advertisements. The visual of a cutely swaying Chinese spoon and dynamic fried rice cheerfully color the inside of the train. Please enjoy the 25-year story of "Authentic Fried Rice" inside the train. *Images are for illustrative purposes only. [Train Jack Operation Overview] - Implementation period: Monday, April 13, 2026 to Monday, April 27, 2026 (15 days) - Implementation locations: Tokyo Metro Ginza Line, Marunouchi Line (1 train set each) *Please refrain from making inquiries to station staff. ■ Cast Profile Unfinished Because of Love. Parent-Child Edition, Son Role Aoto Kojobo Born September 11, 2002. From Ishikawa Prefecture. In 2022, at the age of 20, he personally applied to a model agency in his local Ishikawa Prefecture and started working as an apparel model, in commercials, etc. In 2025, upon graduating from university, he moved to Tokyo to expand his activities. He transferred to his current agency and is widely active in still modeling, MVs, commercials, and more. ■ About the Renewed "Authentic Fried Rice" "Three-stage frying process" reproducing professional techniques! With an overwhelming "frying" power that cannot be handmade at home, each grain of rice is coated with egg, making it deliciously crumbly and loose just by microwaving! Large, fluffy textured eggs Following the process of professional chefs, the process of frying eggs and rice has been revamped.