Nichirei "Honkaku Itame Cha-han®" 25th Anniversary! Tokyo Metro Ginza Line and Marunouchi Line Simultaneous Train Jack Campaign Featuring Special "Honkaku Itame Cha-han®" Themed Trains to Experience 25 Years of History and Evolution

Nichirei Foods Co., Ltd. will launch a special train campaign on the Tokyo Metro Ginza Line and Marunouchi Line from April 13, 2026, to April 27, 2026, to commemorate the 25th anniversary of its "Honkaku Itame Cha-han®" product. The campaign aims to celebrate the product's achievement of being the No.1 selling frozen fried rice for 25 consecutive years (March 2001 - February 2026, according to Intage SRI/SRI+ data) and the No.1 in purchase amount across all frozen foods in 2025 (January - December 2025, according to Intage SCI data). One train on each line will be decorated with "Honkaku Itame Cha-han®" designs. The Ginza Line's yellow color is associated with the egg in the product, which was renewed this spring with a 10% volume increase. The Marunouchi Line's red color is consistent with Nichirei's brand color. The train interiors will feature a timeline of the product's 25-year history, swing pop advertisements, audio guides detailing the cooking process (not actual manufacturing sounds), and bellows print ads that show a microwave rotating when viewed from different angles. Advertising content includes 4 types of hanging posters, 10 types of window-top posters, 3 types of door-side posters, 3 types of stickers, and additional floor and seat-side ads on the Marunouchi Line. Bellows print is an inkjet technology that changes images based on viewing angle, suitable for large formats.