Nichirei Foods Corporation (President: Masahiko Takenaga) will implement the 'Nichirei 'Honkaku Itame Cha-han®' 25th Anniversary! Present Campaign' from Wednesday, April 1, 2026, to Sunday, May 31, 2026.

To express our gratitude to everyone who has supported 'Honkaku Itame Cha-han®' as the No. 1 selling product for 25 consecutive years since its launch (*), we have prepared prizes for a total of 325 purchasers of all Nichirei NB frozen fried rice products. The prize designs all feature the new packaging of 'Honkaku Itame Cha-han®'. In celebration of the 25th anniversary, we will present a second freezer + original magnet to 25 winners, body pillows to 50 winners (25 winners x 2), and QUO Card Pay worth 2,525 yen to 250 winners. Please take this opportunity to try Nichirei's wide variety of frozen fried rice.

*: Intage SRI+ Frozen Cooked Fried Rice Market, March 2017 - February 2026, cumulative sales amount each year. Intage SRI Frozen Cooked Fried Rice Market, March 2001 - February 2017, cumulative sales amount each year.

Campaign Official Website https://www.nichireifoods-cp.com *The site will be live from 10:00 on April 1, 2026.

Campaign Overview - Campaign Title Nichirei 'Honkaku Itame Cha-han®' 25th Anniversary! Present Campaign - Campaign Period April 1, 2026 (Wed) - May 31, 2026 (Sun) - How to Apply / Application Conditions 1. Purchase one or more eligible products* and take a picture of the receipt. 2. Add the official LINE account as a friend from the campaign official website. 3. Access the campaign-specific My Page from the rich menu or welcome message. Enter the purchased product, quantity, upload the receipt, and earn points. 4. Select a prize according to your accumulated points and complete the application.

*Eligible Products: Honkaku Itame Cha-han®, Gūzai Tappuri Gomoku Cha-han, Ouchi Itame Cha-han, Han Cha-han, Tappuri Tamago no Ebi Cha-han, Yamitsuki Negishio Cha-han, Butakimuchi Cha-han, Kokusan Sozai no Takana Cha-han, Natsukashi no Cha-han.

- Winner Prizes - 2-point course: Shokuo (QUO) Card Pay worth 2,525 yen ... 250 winners by lottery. - 7-point course: Honkaku Sukusui Makura (body pillow) ... 50 winners by lottery. - 15-point course: Nichirei Tōko (second freezer + original magnet) ... 25 winners by lottery.

- Campaign Inquiries Nichirei 'Honkaku Itame Cha-han®' 25th Anniversary Campaign Office Email: info@nichireifoods-cp.com Inquiry reception hours: April 1, 2026 (Wed) 10:00 - July 17, 2026 (Fri).

FACT BOX

  • Source: PR TIMES
  • Category: 食品・飲料