Bringing the Value of Freezing Closer: Announcement of Renewal of Official Owned Media 'Hohoemi Gohan®'
Nichirei Foods has renewed its official owned media, 'Hohoemi Gohan®,' to make the value of frozen foods more accessible and understandable. The revamped platform features improved information design, smartphone optimization, and enhanced accessibility, aiming to enrich daily life through enjoyable and easy-to-use frozen food content. The site now offers easier navigation, clearer recipe layouts, and user feedback mechanisms to better serve consumers and communicate the company's commitment to frozen food innovation.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 03:07 (370h 19m after Collected)
Nichirei Foods Co., Ltd. (President: Masahiko Takenaga, hereinafter "Nichirei Foods") has renewed its official owned media "Hohoemi Gohan®" with the aim of conveying the "value of freezing" more clearly and accessibly, supporting precious meal times and smiling dining tables even in busy daily lives.
Moving forward, we will continue to focus on providing useful information for daily life, such as recipes centered on freezing, and introductions to storage and cooking methods.
◆Renewed Site Image
◆Renewal Overview
"Hohoemi Gohan®" is a food media designed for users to enjoy cooking more smartly, easily, and deliciously by effectively utilizing "freezing" and "frozen foods." With this renewal, we have revamped the information design and overall structure to respond to changes in user information needs and browsing behavior. Additionally, we have optimized for browsing environments centered on smartphones and strengthened accessibility measures, evolving into a media that is more comfortable and user-friendly for a wider audience.
We will continue to be a media outlet that brings smiles to daily life, by broadly conveying the "value of enriching food through freezing" and delivering Nichirei Foods' initiatives and aspirations in an easy-to-understand manner, while staying close to consumers' dining tables.
◆Renewal Highlights
▽Easier to Reach Desired Information
You can now search for articles by ingredient or purpose.
▽Recipe Screens are Easier to View
So that it is easy to browse while cooking
We have changed the layout of the recipe screen.
▽User Evaluations are Clearer
Reaction buttons are placed at the end of each article.
Based on user interest and evaluations,
we will utilize them for future planning.
◆"Hohoemi Gohan®" Profile
It is a food life hack media operated by Nichirei Foods.
With the theme "Enriching food through freezing,"
it disseminates information that is useful and enjoyable for consumers.
URL：https://www.nichireifoods.co.jp/media/
* "Hohoemi Gohan" is a registered trademark of Nichirei Foods Co., Ltd.
