Nearly 80% Prioritize 'Health' for Mother's Day Gifts
A survey by Nichimo Biotics revealed that 77.7% of people are conscious of health when choosing Mother's Day gifts. In response, they are launching a limited-edition 'Koji Fermented Isoflavone' gift set.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:20
- 🔍 Collected: April 23, 2026 at 11:01
- 🤖 AI Analyzed: April 24, 2026 at 02:03 (15h 2m after Collected)
Nichimo Biotics Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Akihiro Kitatani) conducted an awareness survey on choosing Mother's Day gifts.
As a result, 77.7% of respondents answered that they have "been conscious of health as a Mother's Day gift", revealing that many people emphasize "caring for health" in addition to "gratitude".
■ Nearly 80% Have Experienced Giving "Health-Conscious Gifts"
This survey was conducted via a questionnaire on X (formerly Twitter) to understand the awareness when choosing Mother's Day gifts.
[Question]
Have you ever been conscious of "health" when choosing a Mother's Day present?
[Results]
- Yes (Have been conscious): 77.7%
- No (Have never been conscious): 22.3%
[Survey Overview]
Period: April 13 to April 19, 2026
Method: X (formerly Twitter) questionnaire
Number of responses: 188 votes
■ Changes in Awareness Seen from Actual Voices
Respondents shared the following comments.
Those who answered "Yes"
- "My mother seems to be health-conscious because she wants to keep playing with her grandchildren, so I also choose things that are good for her body and health goods."
- "I didn't think about it in the past, but as both my mother and I have gotten older, we started to be conscious of health."
Those who answered "No"
- "While it's a premise that I want her to take care of her health, I send her delicious food on this day without worrying about it too much."
- "Every year for Mother's Day, I send my 'thank you' with my mother's favorite things, so I have never really been conscious of it."
From these voices, it can be seen that while the feeling of "wishing for future health" in addition to "gratitude" is naturally spreading, there is also a certain number of people who believe "I want to give her favorite things on a special day."
■ Spreading Changes in Values for Mother's Day Gifts
Traditionally, staples for Mother's Day were centered around flowers like carnations and sweets, but in recent years, there is a tendency to emphasize "value that accompanies daily life" in addition to "feelings."
Against the backdrop of caring for the health of family members living apart and changes in life stages, gifts imbued with the desire of "wanting them to stay energetic from now on" are increasingly being chosen.
■ About Our Initiatives
Driven by these needs, our company is rolling out a health-themed gift set for Mother's Day. It comes with a wrapping bag and a message card, designed so that it can be gifted exactly as is.
◆ Formulated with 30mg of "Aglycone-type Isoflavone"
Appearance of Koji Fermented Isoflavone PREMIUM / Koji Fermented Isoflavone PREMIUM individually packaged tablets
It features isoflavone that has been "aglyconized" through Koji fermentation, allowing for efficient isoflavone intake.
Formulated with highly absorbable isoflavones, as well as reduced CoQ10, alpha-lipoic acid, astaxanthin, L-cystine, 9 types of vitamins, and 6 types of minerals!
It is recommended for everyone who wishes to stay youthful forever.
Product name: Koji Fermented Isoflavone PREMIUM
Volume: 55.8g (465mg x 120 tablets)
[Isoflavone Club Online Shop]
- Mother's Day limited gift set sales (includes wrapping bag and message card)
- Offered at 15% OFF for a limited time
- Sales period: 4/22 (Wed) - 5/24 (Sun)
[Isoflavone Club Rakuten Market Store]
- Distributing a 10% OFF coupon limited for Mother's Day
- Sales period: 4/22 (Wed) - 5/24 (Sun)
* Please check the sales page for full details.
* Gift sets are limited in quantity.
* Depending on sales status, the contents may change during the period.
■ Connecting Feelings of Gratitude to Future Energy
Mother's Day is a special day to convey "thank you." It is expected that the way of gifting—adding the wish of "wanting you to stay energetic from now on" to that feeling—will spread even further in the future.
Nichimo Biotics Co., Ltd. will continue aiming to provide value that accompanies people's lives.
As a result, 77.7% of respondents answered that they have "been conscious of health as a Mother's Day gift", revealing that many people emphasize "caring for health" in addition to "gratitude".
■ Nearly 80% Have Experienced Giving "Health-Conscious Gifts"
This survey was conducted via a questionnaire on X (formerly Twitter) to understand the awareness when choosing Mother's Day gifts.
[Question]
Have you ever been conscious of "health" when choosing a Mother's Day present?
[Results]
- Yes (Have been conscious): 77.7%
- No (Have never been conscious): 22.3%
[Survey Overview]
Period: April 13 to April 19, 2026
Method: X (formerly Twitter) questionnaire
Number of responses: 188 votes
■ Changes in Awareness Seen from Actual Voices
Respondents shared the following comments.
Those who answered "Yes"
- "My mother seems to be health-conscious because she wants to keep playing with her grandchildren, so I also choose things that are good for her body and health goods."
- "I didn't think about it in the past, but as both my mother and I have gotten older, we started to be conscious of health."
Those who answered "No"
- "While it's a premise that I want her to take care of her health, I send her delicious food on this day without worrying about it too much."
- "Every year for Mother's Day, I send my 'thank you' with my mother's favorite things, so I have never really been conscious of it."
From these voices, it can be seen that while the feeling of "wishing for future health" in addition to "gratitude" is naturally spreading, there is also a certain number of people who believe "I want to give her favorite things on a special day."
■ Spreading Changes in Values for Mother's Day Gifts
Traditionally, staples for Mother's Day were centered around flowers like carnations and sweets, but in recent years, there is a tendency to emphasize "value that accompanies daily life" in addition to "feelings."
Against the backdrop of caring for the health of family members living apart and changes in life stages, gifts imbued with the desire of "wanting them to stay energetic from now on" are increasingly being chosen.
■ About Our Initiatives
Driven by these needs, our company is rolling out a health-themed gift set for Mother's Day. It comes with a wrapping bag and a message card, designed so that it can be gifted exactly as is.
◆ Formulated with 30mg of "Aglycone-type Isoflavone"
Appearance of Koji Fermented Isoflavone PREMIUM / Koji Fermented Isoflavone PREMIUM individually packaged tablets
It features isoflavone that has been "aglyconized" through Koji fermentation, allowing for efficient isoflavone intake.
Formulated with highly absorbable isoflavones, as well as reduced CoQ10, alpha-lipoic acid, astaxanthin, L-cystine, 9 types of vitamins, and 6 types of minerals!
It is recommended for everyone who wishes to stay youthful forever.
Product name: Koji Fermented Isoflavone PREMIUM
Volume: 55.8g (465mg x 120 tablets)
[Isoflavone Club Online Shop]
- Mother's Day limited gift set sales (includes wrapping bag and message card)
- Offered at 15% OFF for a limited time
- Sales period: 4/22 (Wed) - 5/24 (Sun)
[Isoflavone Club Rakuten Market Store]
- Distributing a 10% OFF coupon limited for Mother's Day
- Sales period: 4/22 (Wed) - 5/24 (Sun)
* Please check the sales page for full details.
* Gift sets are limited in quantity.
* Depending on sales status, the contents may change during the period.
■ Connecting Feelings of Gratitude to Future Energy
Mother's Day is a special day to convey "thank you." It is expected that the way of gifting—adding the wish of "wanting you to stay energetic from now on" to that feeling—will spread even further in the future.
Nichimo Biotics Co., Ltd. will continue aiming to provide value that accompanies people's lives.