Nichiigakkan's New Vision "For Kids, For Grown-ups, For All" in Full Swing, Offering Free "MOM UP PARK" Child-Rearing Support Program to Approximately 7,000 Parents
In collaboration with Nippon Life's "NISSAY Penguin Project," Nichiigakkan will begin a trial to provide the "MOM UP PARK" program, operated by Tsukuba Wellness Research, free of charge to the parents of children enrolled in its "Nichii Kids" daycare centers starting April 2026.
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- 📰 Published: April 1, 2026 at 23:03
Nichiigakkan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Sota Nakagawa; hereinafter "the Company"), which provides medical, nursing care, and childcare services nationwide, will begin offering the "MOM UP PARK*1," a support program for women during pregnancy and child-rearing operated by Tsukuba Wellness Research Co., Ltd. (Headquarters: Kashiwa-shi, Chiba; President: Shin-ya Kuno; hereinafter "Tsukuba Wellness Research"), free of charge starting from April 2026.
This initiative marks the full-scale launch of the new vision "For Kids, For Grown-ups, For All" for the Company's childcare service "Nichii Kids," and will target approximately 7,000 parents of enrolled children.
In collaboration with the "NISSAY Penguin Project," a child-rearing support initiative promoted by the Company's parent company, Nippon Life Insurance Company (Headquarters: Osaka-shi, Osaka; President and CEO: Satoshi Asahi; hereinafter "Nippon Life"), we will provide support to help pre- and postpartum women maintain their mental and physical well-being and raise their children with a smile.
*1: A child-rearing support program developed by Tsukuba Wellness Research as part of the Cabinet Office's Strategic Innovation Promotion Program (SIP).
■ Evolving into a service that supports the well-being of not just children, but parents too
The environment surrounding parents who balance child-rearing and work is changing significantly, partly due to the increase in dual-income households. Meanwhile, parents in the child-rearing period face the challenge of finding enough time for their own health and self-care.
In October 2025, Nichii Kids established its new vision, "For Kids, For Grown-ups, For All." To bring smiles to the faces of children who hold the future, we aim to be a supportive presence for all "grown-ups" involved in child-rearing, including parents who work hard every day.
In this initiative, we will maximize the synergy of the Nippon Life Group and utilize "MOM UP PARK," for which Nippon Life is an official partner, to provide an online self-care program free of charge to parents using Nichii Kids. By offering self-care and learning opportunities that can be easily accessed from home, and by creating connections with other parents of the same generation, we will promote an environment where parents can confidently balance child-rearing and work. Through our childcare business, we will undertake initiatives that support the child-rearing generation and contribute to building a system where companies and society collaborate to support child-rearing.
■ Overview
We will provide an online self-care program to approximately 7,000 parents of children at Nichii Kids. The trial period will run for three months, from April 1 (Wed) to June 30 (Tue), 2026, during which we will verify the program's usage and its impact on parents' well-being. Based on the results, we will consider a full-scale implementation and service expansion at Nichii Kids.
| Target | Women in pregnancy to child-rearing stages (parents of Nichii Kids) |
| Purpose | To prevent physical/mental issues and isolation for women during pregnancy and child-rearing, creating an environment where they can face parenting with peace of mind. |
| Support Features | A scientific support program in collaboration with experts (midwives, public health nurses, exercise instructors, etc.). |
| Pillars of Support | ① Move: Conditioning (exercise) suitable for pregnancy and postpartum periods. ② Learn: Knowledge programs on health and parenting during pregnancy and child-rearing. ③ Connect: Interaction among participants and consultation with experts. |
| Delivery Format | Online program (accessible from anywhere in Japan) + in-person programs in some regions. |
| Operational Structure | Led by the University of Tsukuba, Tsukuba Wellness Research, etc., in collaboration with municipalities, NPOs, and experts. |
| Project Background | Developed as part of the Cabinet Office's Strategic Innovation Promotion Program (SIP). |
■ About Nichii Kids' New Vision: "For Kids, For Grown-ups, For All"
The new vision, established in October 2025, embodies our determination to play a part in creating an environment where society as a whole supports children's growth by placing not only children and parents, but all adults involved in child-rearing, at the center of our efforts.
■ About the NISSAY Penguin Project
A child-rearing support initiative promoted by Nippon Life and the Nippon Life Group. It aims to create a society free of parenting barriers and anxieties by thinking together and taking action, working in collaboration with companies, municipalities, and organizations to disseminate information on child-rearing support and build a system where society as a whole supports parenting.
Official Website: https://www.nissay.co.jp/kaisha/penguin/
■ About MOM UP PARK
A collaborative support program with experts provided by Tsukuba Wellness Research, designed to alleviate the physical and mental discomfort of women during pregnancy and child-rearing so they can enjoy parenting. Centered around the University of Tsukuba and in collaboration with 14 municipalities and NPOs nationwide, this new child-rearing support model is part of the Cabinet Office's Strategic Innovation Promotion Program (SIP) aimed at solving national issues. Since 2023, it has been tackling the problem with a support system based on scientific evidence from industry, government, and academia, employing a 'population approach' (preventive support for the entire group) that stands by mothers suffering from physical and mental burdens including unexplained complaints, fatigue, and isolation.
Official Website: https://www.mamamo-mannaka.jp/momup-park/
【Nichii Kids Overview】
"Nichii Kids" operates approximately 350 childcare facilities nationwide. Under the childcare philosophy of "Play hard. Learn hard.," it has three childcare goals: "Grow up healthy," "Play with excitement," and "Live vibrantly," providing childcare services that bring smiles to children, parents, and local community members.
【Nichiigakkan Co., Ltd. Company Profile】
A comprehensive lifestyle support company that provides community-based, integrated services nationwide, focusing on medical-related business, nursing care business, and childcare business.
In addition to providing services to approximately 6,000 contracted medical institutions and operating about 1,900 nursing care facilities nationwide, the company has produced over 2 million professionals in the medical and nursing care fields through its human resource development programs over about 50 years.
【Company Name】Nichiigakkan Co., Ltd.
【Headquarters】Ochanomizu Sola City, 4-6 Kanda Surugadai, Chiyoda-ku, Tokyo
【Founded】December 1968
【Established】August 1973
【Representative】Sota Nakagawa (President and CEO)
【Group's Main Businesses】Medical-related business, nursing care business, childcare business, healthcare business
【Offices】Headquarters (Tokyo), 6 branch offices, 12 sub-branches, 88 local offices, 12 sales offices (as of April 1, 2026)
【Corporate Site】https://www.nichiigakkan.co.jp/
＜For media inquiries＞
NICHII HOLDINGS CO., LTD. Corporate Planning Division, Public Relations Department (Contact: Usami, Abe)
Mail: [email protected] TEL: 03-5834-5421
＜For service-related inquiries＞
Nichiigakkan Co., Ltd. Childcare Business Division, Strategic Planning Department, Strategic Planning Section
TEL: 03-5834-5140
FAQ
What is Nichii Kids' new program, 'MOM UP PARK'?
It's a free child-rearing support program for parents of children attending Nichii Kids, offering online self-care and learning opportunities led by experts.
Who is eligible for this program?
The program targets approximately 7,000 parents (women in pregnancy or child-rearing stages) of children enrolled in childcare facilities operated by Nichii Kids.
Why is this program being launched?
To support the well-being of busy parents balancing work and child-rearing, and to realize the new vision 'For Kids, For Grown-ups, For All' which aims to support all adults involved in raising children.