Nice Corporation Launches Transit Advertising in its Founding Location, Tsurumi Area
To broadcast its brand message 'Knowing wood, supporting living,' Nice Corporation has launched transit advertising centered around the Tsurumi area of Yokohama, where the company was founded.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:32
- 🔍 Collected: May 19, 2026 at 11:01
- 🤖 AI Analyzed: May 19, 2026 at 12:21 (1h 19m after Collected)
Nice Corporation (Headquarters: Tsurumi-ku, Yokohama City, President: Hironori Tsuto) has recently started displaying transit advertising centered around the Tsurumi area, its founding location. This initiative is part of the company's corporate branding efforts to broadly communicate its brand message, 'Knowing wood, supporting living.' The advertising campaign features a key visual that symbolizes the company's unique business development, driven by both its architectural materials and housing businesses. Through this initiative, the company aims to deepen understanding of its corporate stance and business operations, while conveying its strong commitment to supporting the lives of the local community.
Overview of the Advertising Campaign
As a company deeply rooted in its hometown of Tsurumi, it aims for exposure that deeply integrates into the daily transit routes of local residents.
[Inside Bus Advertising]
The layout leverages the characteristic of the medium, allowing passengers to read the content thoroughly while riding. By carefully spelling out the brand message and the thoughts put into it, the company aims for the message to take deep root in the memories of those who see it.
*Please refrain from making inquiries to bus offices or drivers.
Yokohama Municipal Bus, Kawasaki Tsurumi Rinko Bus
[Station Billboard Advertising]
The company aims to expand recognition by leveraging the high repetition rate resulting from commuting to work or school. It adopts a simple design using the key visual to instantly convey the company's corporate stance.
*Please refrain from making inquiries to stations or station staff.
*Please refrain from actions that may obstruct passersby.
JR Tsurumi Station, Keikyu Tsurumi Station
Thoughts Conveyed in the Key Visual
In the key visual, a forest tree and the central pillar of a house are symbolically placed in the center of the illustration, expressing how the dedication of people involved with wood leads to the smiles of those living in the homes. The lower section represents the architectural materials business as 'professionals who nurture forests and deliver wood,' while the upper section indicates the housing business that provides 'a peaceful life surrounded by wood.' By connecting these two scenes with 'wood,' it conveys a strong intention towards contributing to the future, showing that the company, which develops these two businesses as its dual axes, will become a great tree that supports the overflowing smiles and lives of all people.
The company will continue to pursue the possibilities of 'wood' through its business and contribute to the realization of a sustainable local community.
About Nice Corporation
Architectural Materials Business
Procures, manufactures, and sells lumber, building materials, and housing equipment on a nationwide scale. Its strength lies in an integrated supply chain from upstream to downstream.
Housing Business
Provides a wide range of services, including the subdivision of new homes, supply of custom-built homes, remodeling and renovation, real estate brokerage, condominium management, and rental management.
Overview of the Advertising Campaign
As a company deeply rooted in its hometown of Tsurumi, it aims for exposure that deeply integrates into the daily transit routes of local residents.
[Inside Bus Advertising]
The layout leverages the characteristic of the medium, allowing passengers to read the content thoroughly while riding. By carefully spelling out the brand message and the thoughts put into it, the company aims for the message to take deep root in the memories of those who see it.
*Please refrain from making inquiries to bus offices or drivers.
Yokohama Municipal Bus, Kawasaki Tsurumi Rinko Bus
[Station Billboard Advertising]
The company aims to expand recognition by leveraging the high repetition rate resulting from commuting to work or school. It adopts a simple design using the key visual to instantly convey the company's corporate stance.
*Please refrain from making inquiries to stations or station staff.
*Please refrain from actions that may obstruct passersby.
JR Tsurumi Station, Keikyu Tsurumi Station
Thoughts Conveyed in the Key Visual
In the key visual, a forest tree and the central pillar of a house are symbolically placed in the center of the illustration, expressing how the dedication of people involved with wood leads to the smiles of those living in the homes. The lower section represents the architectural materials business as 'professionals who nurture forests and deliver wood,' while the upper section indicates the housing business that provides 'a peaceful life surrounded by wood.' By connecting these two scenes with 'wood,' it conveys a strong intention towards contributing to the future, showing that the company, which develops these two businesses as its dual axes, will become a great tree that supports the overflowing smiles and lives of all people.
The company will continue to pursue the possibilities of 'wood' through its business and contribute to the realization of a sustainable local community.
About Nice Corporation
Architectural Materials Business
Procures, manufactures, and sells lumber, building materials, and housing equipment on a nationwide scale. Its strength lies in an integrated supply chain from upstream to downstream.
Housing Business
Provides a wide range of services, including the subdivision of new homes, supply of custom-built homes, remodeling and renovation, real estate brokerage, condominium management, and rental management.
FAQ
Where can I see Nice Corporation's advertisements?
In the Tsurumi area of Yokohama, inside Yokohama Municipal Buses and Kawasaki Tsurumi Rinko Buses, as well as inside JR Tsurumi Station and Keikyu Tsurumi Station.
What is the purpose of the advertising?
To broadcast the message 'Knowing wood, supporting living' and convey their commitment to contributing to the local community through their architectural materials and housing businesses.
What is a key feature of Nice Corporation?
They possess an integrated supply chain ranging from the procurement of lumber and building materials to the supply of housing.