GEKI→HEN AWARD 2026: Winners Announced for Before→After Video Contest with 890 Entries

## Overview
Demi Cosmetics (Headquarters: Fukui City, Fukui Prefecture; President: Yasumasa Emori), a comprehensive manufacturer of hair salon cosmetics under Nicca Chemical, held the awards ceremony for the 'GEKI→HEN AWARD' on Tuesday, May 26, 2026. This contest leveraged TikTok and Instagram to showcase Before→After hair transformation videos. From a total of 890 entries, the Grand Prix and other winners were selected.

The Grand Prix was awarded to Fumiaki Nakano of MASHU for the entry titled 'GEKI→HEN for a Unique Look Before Job Hunting!' Nakano’s work was highly acclaimed for combining exceptional technical skill in bringing out the customer’s individuality with strong verbal communication, counseling, and engaging video structure.

## GEKI→HEN AWARD 2026 Results

### Grand Prix: Fumiaki Nakano [MASHU]
Title: 'GEKI→HEN for a Unique Look Before Job Hunting!'
Judges highly evaluated the stylist’s ability to verbalize the counseling process, consideration of risks, and the convincing nature of the proposal.

### Runner-Up: Daiki Harada [STAGE]
Title: 'GEKI→HEN with the Last Bleach Before Starting Work!'
Focused on the dramatic change in the customer's atmosphere and the stylist’s delicate coloring technique.

### Jury Special Awards
Five stylists were selected for special recognition:
- Miu Ito [ZEST ange]: 'GEKI→HEN to Look Super Cute for Graduation!'
- Yuto Nashi [fifth TOKYO]: 'GEKI→HEN into a Mature Loose Short Style!'
- Daisuke Horikoshi [LalarOomo]: 'GEKI→HEN into a Stylish Middle-Aged Man!'
- Shinnosuke Yamada [Lote.Nagoya]: 'GEKI→HEN from Black Hair to Milk Tea Hair!'

The winning entries demonstrated not only a change in style, but also clearly expressed the quality of communication before and after the treatment and the high level of customer satisfaction through video, representing an ideal model for salon outreach in the social media age.