Fukushima Nissan Becomes Fukushima United FC's 'Fukushima SDGs Uniform Partner' for Hyakunen Kousou League

Fukushima Nissan Automotive Co., Ltd. (Headquarters: Fukushima City, Fukushima Prefecture; Representative Director and President: Yoshiyuki Kaneko; hereinafter 'Fukushima Nissan') is pleased to announce that it has become the 'Fukushima SDGs Uniform Partner' for Fukushima United FC in the Hyakunen Kousou League. The company will display its logo on uniforms and signage during eligible matches and co-create activities to promote SDGs together with Fukushima United FC.

Message from President Kaneko:
'In this milestone year, marking 15 years since the Great East Japan Earthquake and the nuclear accident, we feel it is deeply meaningful to walk alongside everyone at Fukushima United FC. Since the disaster, the club's "Agricultural Department," established early on, has been a symbolic activity that directly addresses the elimination of negative reputation regarding food and continues to communicate the value of the region. We hold strong empathy and respect for the sight of players personally engaging in farm work and connecting it to food education for children, promoting Fukushima's charm not only at home but also away. Fukushima Nissan aims not just to place our company name on uniforms, but to be a partner who shares the aspirations of "authentic community-rooted initiatives." On this 15th anniversary, we will continue to support the club's challenges and the region's future with all our might to connect our journey so far to the future and further enhance the value of Fukushima.'

*Fukushima United FC Release
This initiative aims to create exchange opportunities through sports and contribute to the revitalization of the entire region through collaboration with local industries, aiming for the 'realization of a sustainable society rooted in the community.' As part of this, on Sunday, April 26, 2026, a pop-up sales event by the Agricultural Department was held at the Fukushima Nissan Fukushima Kamata store, featuring players from Fukushima United FC. Players personally stood at the storefront to directly deliver the charm of Fukushima-grown products to visitors, contributing to the creation of new touchpoints based at the store and improving the awareness of regional industries. Furthermore, on Sunday, May 3, 2026, a match day sponsored by Fukushima Nissan will be held at a Fukushima United FC home game. Through various projects for visitors, we will communicate the joy of watching sports and the value of collaboration between the community and enterprises. Fukushima Nissan will continue to deepen its cooperation with Fukushima United FC, expanding its touchpoints with the local community and contributing to sustainable regional development.