NHK Broadcasting Culture Research Institute "Bunken Forum 2026" to be held on June 9 (Tue) & 10 (Wed)!

Thinking about the Future of Media from 80 Years of Bunken's History

The "Bunken Forum" is held annually by the NHK Broadcasting Culture Research Institute to widely present the results of its surveys and research. This year, the forum will be held in June, commemorating the 80th anniversary of Bunken's establishment. This will be the first in-person event in seven years. As in previous years, a live stream will also be provided. This time, we will introduce the program details.

### How to Apply for On-site Participation and Live Streaming

Please apply in advance from the "Bunken Website." (Participation and viewing are both free)

https://www.nhk.or.jp/bunken/forum/

Application Deadline for On-site Participation: May 18 (Mon) noon

*If there are many applications, participants will be selected by lottery. All applicants will be sent the viewing URL for all programs.

### Venue

NHK Museum of Broadcasting (2-1-1 Atago, Minato-ku, Tokyo)

### Method of Holding

Hybrid (on-site + live streaming)

"Bunken Forum 2026" Program Details for June 9 (Tue)

"Bunken Forum 2026" Program Details for June 10 (Wed)

### Program Details

*Program titles, speakers, times, etc., are subject to change.

#### June 9 (Tue)

##### A 10:30-12:00 Rapidly Advancing AI Utilization in Domestic TV Stations - Latest Cases and Challenges -

Since the latter half of 2024, the utilization of AI by domestic TV stations has been accelerating. While results such as cost reduction and the emergence of attractive content are successively appearing, there are also challenges such as dealing with misinformation generated by AI. Together with those in charge of promoting AI utilization at various stations and experts, we will discuss the possibilities and challenges of AI utilization in TV stations.

- **Panelists** - Takayuki Shinoda (Deputy General Manager, Global Strategy Center, Content Strategy Division, Nippon TV / concurrently, Technology Control Bureau, Creative Technology Division) - Keita Miyazaki (Manager, Innovation Promotion Department, Marketing & Data Strategy Bureau, TBS Television) - Kensaku Fukui (Lawyer) - **Moderator/Reporter** - Takanobu Saito (Researcher, Media Research Department, Bunken)

##### B 13:30-14:50 Elections in the SNS Era and Local Media - How to Deliver Accurate Information to Voters -

False information, misinformation, and slander rampant on social media, such as during the Hyogo Prefectural Governor Election in 2024 and the Miyagi Prefectural Governor Election in 2025, are having a significant impact on local elections. We will invite local media representatives to discuss how to deliver accurate information to voters.

- **Panelists** - (To be announced) - **Moderator** - Satoshi Yamamoto (Senior Researcher, Media Research Department, Bunken)

##### C 15:30-16:10 Breaking News: "NHK National Time Use Survey" 2025 - Japanese Lifestyles Seen Through Latest Data -

We will introduce the latest results of the "National Time Use Survey" that NHK has been conducting since 1960. We will delve into people's daily lives from aspects such as work, housework, media use, and sleep. We will also present changes in Japanese lifestyles revealed through specific individual profiles.

- **Reporters** - Mari Tsukibuchi (Researcher, Public Opinion Survey Department, Bunken) - Kosuke Kawakubo (Researcher, Public Opinion Survey Department, Bunken)

##### D 16:30-17:10 Bunken and "Broadcasting Terminology" - What the Broadcasting Terminology Committee Has Discussed in Recent Years -

The Broadcasting Terminology Committee, which examines broadcasting language, has been held more than 1480 times to date. We will analyze the content discussed over the past approximately 20 years and consider the future of NHK's broadcasting terminology through a roundtable discussion with broadcasting terminology committee members and terminology staff.

- **Panelists** - Yumiko Inoue (Broadcasting Terminology Committee Member, Scriptwriter) - Tsunawo Ogino (Broadcasting Terminology Committee Member, Japanese Language Researcher) - Yudai Shiota (Senior Researcher, Media Research Department, Bunken) - **Moderator** - Tetsuta Gomi (Researcher, Media Research Department, Bunken)

#### June 10 (Wed)

##### E 10:30-11:50 Deepening the Future of Broadcasting Research through Collaboration - Results of NHK Archives Academic Utilization (Collaborative Type) -

The "NHK Archives Academic Utilization - Collaborative Research" project, which officially started in fiscal 2025, aims to unearth new value by combining the knowledge of external researchers and Bunken. In this program, we will report on research results and discuss future possibilities and challenges.

- **Panelists** - Hisamitsu Mizushima (Professor, Department of Public Relations and Media, Faculty of Culture and Society, Tokai University) - Seishiro Koki (Chief Director, Archives Department, IP Center, NHK Media General Affairs Bureau) - **Reporters** - Keiji Sato (Lecturer, Faculty of Education, Oita University) - Ziqi Zhu (Doctoral Student, Graduate School of Interdisciplinary Information Studies, The University of Tokyo) - Yuji Ujihashi (Senior Researcher, Media Research Department, Bunken) - **Moderator** - Takashi Otaka (Senior Researcher, Media Research Department, Bunken)

##### F 13:30-14:10 Public Nature of Sports and Media - Considering from a Viewer Survey on Exclusive WBC Distribution -

The WBC in March 2026 was exclusively distributed by Netflix and not broadcast on terrestrial television. Viewing