'Mago-mimi Challenge by Yometeru' Launches on Friday, May 15

The Nippon Foundation Telecommunication Relay Service announces the 'Mago-mimi Challenge by Yometeru' launching on May 15, 2026. Following the release of their voice-to-text phone app 'Yometeru' in Jan 2025, this initiative encourages grandchildren to call their grandparents and read short stories to test their hearing through simple quizzes. The campaign aims to address age-related hearing loss, which is often difficult to self-recognize. A hands-on event for parents and children will also take place at Futako Tamagawa Tsutaya Electrics on May 16 to raise awareness about family communication and hearing health.