＜Oita Prefecture, Oita City＞ "Hoken Minaoshi Honpo Oita Tokiwa Honten" to Open on Friday, May 15, 2026

Hoken Minaoshi Honpo Group Co., Ltd., an insurance agency business (Head Office: Shinjuku-ku, Tokyo / Group CEO & Representative Director: Tomoki Usui), through its subsidiary Hoken Minaoshi Honpo Co., Ltd. (Head Office: Shinjuku-ku, Tokyo / President & Representative Director: Takuma Toyama), will open "Hoken Minaoshi Honpo Oita Tokiwa Honten" on Friday, May 15, 2026.

Image of Hoken Minaoshi Honpo Oita Tokiwa Honten store

◆ Concept of "Hoken Minaoshi Honpo Oita Tokiwa Honten"

Hoken Minaoshi Honpo is pleased to announce the opening of a new store at "Tokiwa Honten" in Oita City, Oita Prefecture. Tokiwa Honten is a long-established department store representing Oita, which celebrated its 90th anniversary last October, boasting a long history and trust. Our store is located on the 7th floor, immediately after exiting the downward escalator, making it highly visible and easy to find even for first-time visitors. This store will operate strictly by appointment only, but a reception machine is available on-site. Even when staff are not present, customers can complete reservation procedures on the spot, allowing them to use the service at their convenience. In this place, cherished by the local community for many years, we too will strive to provide heartfelt services, aiming to be a presence that supports daily life and "everyday living."

From Kohei Matsumoto, Store Advisor:

You may find it difficult to choose insurance by yourself, as there are many types and products. In such cases, please consult our store. Our knowledgeable staff will assist you in selecting the optimal insurance for your needs. Whether it's something you're slightly concerned about or something you want to discuss thoroughly, both are welcome. Please feel free to stop by.

◆ Opening Campaign

To commemorate the opening of our store, we will present daily necessities and sweets to visitors.

Venue: Tokiwa Honten 7F, Hoken Minaoshi Honpo storefront

Date & Time: Friday, May 15, 2026 - Sunday, May 17, 2026, 11:00-16:00

*Participation in the event is limited to once per household.

*Minors must be accompanied by a guardian.

*The campaign will end once gifts are exhausted.

◆ Store Details

Address: Tokiwa Honten 7F, 2-1-4 Funai-machi, Oita City, Oita Prefecture 870-8688

Business Hours: 10:00-18:30, strictly by appointment *Please make a reservation in advance.

Closed: Subject to facility holidays (Please confirm other holidays when making a reservation.)

Access: Train...Approximately 7 minutes walk from Oita Station (Funai Chuo Exit / North Exit) on the JR Nippo Main Line.

Phone Number: 097-535-8155

*As this store does not have permanent staff, calls will be connected to a nearby store.

*When inquiring, please state "Reservation request for Oita Tokiwa Honten."

URL: https://www.hokepon.com/consult_booth/kyusyu-okinawa/oita-ken/oita-shi/42217/

◆ About Hoken Minaoshi Honpo

Hoken Minaoshi Honpo Co., Ltd. is a general agent that operates "Hoken Minaoshi Honpo," a walk-in insurance consultation shop.

With approximately 350 stores nationwide, we handle products from over 40 insurance companies, offering free consultations multiple times not only in-store but also online, via visits, and by phone.

Aiming to be a "Life Support Platformer" in the 100-year life era, we are committed to delivering security and prosperity to people's lives. We stand by each customer's life, striving to eliminate inconvenience, dissatisfaction, and anxiety, and are expanding various services beyond insurance consultation, such as stores concurrently offering housing loan shops and nursing care consultation counters.

◆ Company Overview

Trade Name: Hoken Minaoshi Honpo Group Co., Ltd.

Representative: Tomoki Usui, President & Group CEO

Head Office: 5-17-18 Shinjuku, Shinjuku-ku, Tokyo

Established: August 5, 2025

Capital: 100 million yen

Number of Employees: 2,255 (consolidated) / 202 (non-consolidated) (as of March 1, 2026)

Business Description: Insurance agency related business

Corporate Website: https://mhompo.co.jp/

Trade Name: Hoken Minaoshi Honpo Co., Ltd.

Representative: Takuma Toyama, President & Representative Director

Head Office: 5-17-18 Shinjuku, Shinjuku-ku, Tokyo

Established: December 4, 2020

Capital: 100 million yen

Number of Employees: 1,464 (as of March 1, 2026)

Business Description: Insurance agency business, bank agency business, nursing care related business, temporary staffing business [Worker Dispatching Business Permit No. 派 13 – 318388]

Corporate Website: https://hoken.mhompo.co.jp/