<April Dream Project> Hoken Minaoshi Honpo Group aims to realize a future where everyone can freely color their lives and live with peace of mind and happiness.

Our company supports the "April Dream" project, which aims to make April 1st a day to share dreams. This press release represents the dream of the "Hoken Minaoshi Honpo Group."

Hoken Minaoshi Honpo Group Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Group CEO: Tomotaka Usui), which operates insurance agency-related businesses, holds the dream: "Add color to every life! Create a future filled with peace of mind and happiness!"

◆ Background of the Dream

In this era of the "100-year life," lifestyles are diversifying along with the changes of the times, and everyone has different worries, desires, and needs. However, there are many cases where services that are truly needed are either unknown or not reaching the people who need them. With our catchphrase, "A place to rely on to color your life," we aim to be a presence that can accompany and support the unique life changes and diverse values of every individual. Our dream is to realize a society where everyone can freely envision and talk about their dreams, and live in peace and happiness.

◆ Initiatives Toward Realizing the Dream

To create a future filled with peace of mind and happiness, we aim to be a company that anyone can easily consult regarding not just insurance, but also matters related to "money" and "life."

While insurance is an important means of preparing for the "what-ifs" in life, it is not enough on its own to ensure true peace of mind. We believe that as life stages change and values diversify, people need information and support tailored to those specific moments.

As an insurance agency group with multiple channels including shops, call centers, and the web, our group has been working to provide services that stay close to our customers' lives by leveraging the strengths of each channel.

As part of these efforts, Hoken Minaoshi Honpo, which excels in handling new customers, and our call centers, which excel in following up with existing customers, are collaborating to build a support system that stays with our customers through their life stages even after they have joined us.

Furthermore, while insurance has traditionally provided "peace of mind for when something happens," we believe that "supporting the daily life where nothing happens" is also important. In the future, we intend to broaden our perspective to include fields such as pre-symptomatic disease prevention, healthcare, and health promotion, and take on the challenge of providing services that support peace of mind and happiness from a wider perspective.

◆ Future Initiatives

Our group aims to be a presence that can comprehensively support matters related to "money" and "life," while broadening our perspective beyond insurance to fields such as housing and asset formation. Because the choices related to our customers' lives and futures are unique to each individual, we want to deliver the services that are truly necessary at any given time.

Additionally, we want to continue being a company that provides "insurance services" rather than just selling insurance. As "insurance professionals," our value lies in focusing on the thoughts and true needs that customers may not even be aware of themselves, and accompanying them through their lives.

To achieve this, all departments and all employees are working to build a foundation for being a corporate group that customers can trust, while valuing the insights and thoughtfulness of each individual professional. Through the strengthening of governance and the thorough enforcement of legal compliance, we will strive to provide services that can be consulted with peace of mind.

◆ About Hoken Minaoshi Honpo Group

Hoken Minaoshi Honpo Group is one of Japan's largest insurance agency groups, possessing an omnichannel presence of shops, call centers, and the web. Aiming to be a "Life Support Platformer" in the 100-year life era, we are committed to delivering peace of mind and richness to people's lives. We stay close to each customer's life and, to eliminate inconvenience, dissatisfaction, and anxiety, we develop multifaceted services beyond insurance consultation, such as operating shops that also feature mortgage consultation counters and nursing care consultation desks.

◆ Company Overview

Trade Name: Hoken Minaoshi Honpo Group Co., Ltd.

Representative: Tomotaka Usui, President and Group CEO

Headquarters: 5-17-18 Shinjuku, Shinjuku-ku, Tokyo

Established: August 5, 2025

Capital: 100 million yen

Number of Employees: 2,255 (consolidated) / 202 (non-consolidated) (As of March 1, 2026)

Business Description: Insurance agency-related business

Corporate Website: https://mhompo.co.jp/