What is the 'Dream Sakura Irodori Project'?

It's an event at 332 Hoken Minaoshi Honpo stores nationwide where visitors can write their 'dreams' on cherry-blossom-shaped cards and display them. It's part of the April Dream project.

Can anyone participate?

Yes, anyone can participate for free. You can visit a participating store, request a 'Dream Sakura' card, and write down your dream.

Why is an insurance company holding such an event?

It's part of their brand strategy to show they support customers' dreams and lives, not just their insurance needs, under their corporate slogan 'A cornerstone to color your life'.

<April Dream Project> All 332 Hoken Minaoshi Honpo Stores Nationwide Become 'Dream Spots' for the 'Dream Sakura Irodori Project'

Published Apr 3, 2026 7:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 9 min read ・ Source: PR TIMES

As part of the April Dream project, Hoken Minaoshi Honpo Group is turning its 332 stores nationwide into 'Dream Spots.' The company is holding an event where visitors can write their dreams on cards and display them like cherry blossoms to enhance its brand image.

Hoken Minaoshi Honpo Group Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo / President & Group CEO: Tomoki Usui), which operates insurance agency-related businesses, sympathizes with the philosophy of April Dream, which advocates a new culture of 'sharing dreams, not lies, on April 1st.' As a 'Dream Partner,' its subsidiary, Hoken Minaoshi Honpo Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo / President: Takuma Toyama), will hold an event where people can freely share their dreams at each store.

◆What is April Dream? This project was started in 2020 by PR TIMES, Inc. with the concept of creating a place to share dreams on April 1st, instead of lies, to build a future full of dreams. With the thought that 'dreams change the future,' PR TIMES, Inc. advocates 'April Dream' as a new culture of communication. This time, Hoken Minaoshi Honpo Group will provide 'Dream Spots' as a 'Dream Partner,' offering a place to share dreams.

◆Reason for Participating as a Dream Partner In what is now called the 100-year life era, we at Hoken Minaoshi Honpo Group have adopted the catchphrase, 'A cornerstone to color your life.' We aim for a future full of security and happiness where everyone can freely talk about their dreams and color their respective lives. We strongly resonated with the desire to 'make April 1st a day for sharing dreams, not lies,' and at the same time, we thought that we, with our stores nationwide, could be of some help as a spot to make each person's 'Dream Sakura' blossom. That is why we entered as a Dream Partner.

◆What You Can Do at a Dream Spot You can write your own dream and see the dreams of others.

Titled the 'Dream Sakura Irodori Project,' we will give 'Dream Sakura' cards to those who wish at all 332 Hoken Minaoshi Honpo stores nationwide. Please feel free to write your dream. The 'Dream Sakura' cards with dreams written on them will be displayed in the stores during the event period.

◆Stores Implementing the 'Dream Sakura Irodori Project' (Reference to a PDF file link was here)

◆Event Period Currently ongoing until Sunday, April 26, 2026 (planned) *Please inquire with each store before visiting to check the event status.

◆About Hoken Minaoshi Honpo Group Hoken Minaoshi Honpo Group is one of the largest insurance agency groups in Japan, possessing an omnichannel presence of shops, call centers, and web services. Aiming to be a 'life support platform' in the 100-year life era, we are committed to bringing security and richness to people's lives. We stand by each customer's life to eliminate inconvenience, dissatisfaction, and anxiety, expanding into multifaceted services such as operating stores that also house mortgage shops and nursing care consultation desks, not limited to insurance consultation.

◆About Hoken Minaoshi Honpo Hoken Minaoshi Honpo Co., Ltd. is a general insurance agency that operates the in-person insurance consultation shop 'Hoken Minaoshi Honpo.' With approximately 350 stores nationwide, we handle products from over 40 insurance companies. We offer consultations not only face-to-face in stores but also online, through home visits, and by phone, all free of charge, as many times as you need.

◆Company Profiles Company Name: Hoken Minaoshi Honpo Group Co., Ltd. Representative: Tomoki Usui, President & Group CEO Headquarters: Shinjuku 5-17-18, Shinjuku-ku, Tokyo Established: August 5, 2025 Capital: 100 million yen Number of Employees: 2,255 (consolidated) / 202 (non-consolidated) (as of March 1, 2026) Business Content: Insurance agency-related business Corporate Site: https://mhompo.co.jp/

Company Name: Hoken Minaoshi Honpo Co., Ltd. Representative: Takuma Toyama, President Headquarters: Shinjuku 5-17-18, Shinjuku-ku, Tokyo Established: December 4, 2020 Capital: 100 million yen Number of Employees: 1,464 (as of March 1, 2026) Business Content: Insurance agency business, bank agency business, nursing care-related business, temporary staffing business [Worker Dispatching Business Permit No. Ha 13 – 318388] Corporate Site: https://hoken.mhompo.co.jp/ Service Site: https://www.hokepon.com/

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Source: PR TIMES
Category: News

<April Dream Project> All 332 Hoken Minaoshi Honpo Stores Nationwide Become 'Dream Spots' for the 'Dream Sakura Irodori Project'

⚡ Key Points

◆What You Can Do at a Dream Spot You can write your own dream and see the dreams of others.

◆Stores Implementing the 'Dream Sakura Irodori Project' (Reference to a PDF file link was here)

◆Event Period Currently ongoing until Sunday, April 26, 2026 (planned) *Please inquire with each store before visiting to check the event status.

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