April Dream Project: Hoken Minaoshi Honpo Group Aims to Create a Future Where Everyone Can Freely Color Their Lives, Filled with Peace of Mind and Happiness

Our company supports the April Dream, which aims to make April 1st a day to express dreams. This press release is the dream of 'Hoken Minaoshi Honpo Group'.

## Background of the Dream
In an era often called 'the 100-year life,' lifestyles are diversifying with changing times, and each person's worries, desires, and necessities are unique. However, it is not uncommon for truly needed services to be unknown or not reach those who need them. Our company's slogan is 'A pillar that colors your life!', and we aim to be a presence that can stay close to and accompany people through various life changes, such as different life stages, and diverse values. Our dream is to realize a society where everyone can freely envision and express their dreams, a society filled with peace of mind and happiness.

## Initiatives to Realize the Dream
To create a future filled with peace of mind and happiness, our company aims to be a readily accessible resource for everyone regarding 'money' and 'life' matters, not just insurance.
Insurance is an important means to prepare for 'what if' scenarios in life, but it alone is not sufficient for truly living with peace of mind. We believe that information and support tailored to each moment are necessary as life stages change and values diversify.
As an insurance agency group with multiple channels such as shops, call centers, and the Web, our group has been working to provide services that cater to our customers' lives, utilizing the strengths of each channel.
As part of these efforts, Hoken Minaoshi Honpo, which specializes in responding to new customers, and our call center, which excels in supporting existing customers, collaborate to build a follow-up system that stays close to customers throughout their life stages even after they join.
Furthermore, while traditional insurance has provided 'peace of mind for when something happens,' we also believe it is important to 'support the daily life where nothing happens.' In the future, we aim to expand our scope to areas such as pre-disease prevention, healthcare, and health promotion, challenging ourselves to provide services that support peace of mind and happiness from a broader perspective.

## Future Initiatives
Our group aims to be a comprehensive support system for 'money' and 'life' matters, expanding our scope beyond insurance to include areas such as housing and asset formation. Because each customer's choices regarding their life and future are unique, we want to deliver services that are truly necessary at each moment.
Moreover, we want to continue to be a company that provides 'insurance services,' not just insurance sales. As 'insurance professionals,' our value proposition is to pay attention to and accompany customers throughout their lives, understanding their unexpressed desires and true needs, even when the customers themselves are unaware of them.
To achieve this, all departments and all employees are working to build a foundation to be a trusted corporate group by valuing each individual's professional insights and consideration. We will strive to provide services that can be consulted with peace of mind through strengthening governance and thorough compliance.

## About Hoken Minaoshi Honpo Group
Hoken Minaoshi Honpo Group is one of the largest insurance agency groups in Japan, possessing an omnichannel presence through shops, call centers, and the Web. Aiming to be a 'life support platformer' in the 100-year life era, we are committed to bringing peace of mind and richness to people's lives. We address inconveniences, dissatisfactions, and anxieties by staying close to each customer's life, offering not only insurance consultations but also diversifying services such as operating stores with co-located mortgage shops and long-term care consultation desks.