Insurance Review Honpo Group Announces Acquisition of ETERNAL Co., Ltd. Shares
Insurance Review Honpo Group announced the acquisition of all shares of ETERNAL Co., Ltd. on March 31, 2026, making ETERNAL a wholly-owned subsidiary. This integration aims to combine the strengths of both companies to provide higher quality insurance consultation services to customers and create a better growth environment for employees.
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- 📰 Published: April 1, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 01:06 (36 min after Published)
- 🤖 AI Analyzed: April 22, 2026 at 09:24 (512h 17m after Collected)
Insurance Review Honpo Group (Headquarters: Shinjuku-ku, Tokyo / Group CEO: Tomoki Usui, hereinafter "Insurance Review Honpo Group") and ETERNAL Co., Ltd. (Headquarters: Kobe-shi, Hyogo / President and Representative Director: Hiroshi Furusawa, hereinafter "ETERNAL"), which operates the insurance shop "Hoken Terrace," announced that on March 31, 2026, Insurance Review Honpo Group agreed to acquire all shares from Tokai Tokyo Financial Holdings, Inc. (Chuo-ku, Tokyo / President and Representative Director: Hiroshi Kasugai), and the share transfer has been completed. With this acquisition, ETERNAL will become a wholly-owned subsidiary of Insurance Review Honpo Group.
### Purpose and Background of this Matter
Insurance Review Honpo Group is one of Japan's largest insurance agency groups, possessing an omnichannel presence through shops, call centers, and the web. Its flagship brand, the walk-in insurance shop "Hoken Honpo," operates approximately 350 stores primarily in major commercial facilities nationwide, handling products from over 40 insurance companies and offering a wide range of insurance product lineups. The group has accumulated various mechanisms and know-how in store operations, achieving sustainable scale-up. As a "partner in the 100-year life era," it aims to be a life support platformer that stays close to each customer's life, delivering peace of mind and security. In addition to insurance consultation services, it also develops diversified services such as operating stores co-located with mortgage loan shops and nursing care consultation desks.
ETERNAL is a comprehensive insurance agency handling life and non-life insurance, offering insurance consultation services primarily through its walk-in insurance shop "Hoken Terrace." It strives to realize customer-centric consulting and is committed to human resource development and improving service quality. Through its unique education system and knowledge evaluation system, ETERNAL enhances insurance expertise and promotes a system where customers can consult with peace of mind. Through these efforts, it has contributed to resolving people's future financial anxieties in the region and building a society where they can live with peace of mind.
Both companies have, through insurance and financial services, aimed to alleviate people's anxieties about their future finances and lives, and to realize a society where they can live with peace of mind. Through this matter, by combining ETERNAL's cultivated human resource development and meticulous consulting capabilities with Insurance Review Honpo Group's store operation know-how and headquarters support system, we will provide customers with more reliable and higher quality insurance consultations. Furthermore, by respecting the brands and corporate cultures of both companies, we will create an environment where each employee can further demonstrate their expertise and grow.
### Overview of the Target Company
Name: ETERNAL Co., Ltd.
Location: KOWA World Sannomiya Building 4F, 5F, 9F, 3-2-17 Isobe-dori, Chuo-ku, Kobe-shi, Hyogo
Representative's Title and Name: Hiroshi Furusawa, President and Representative Director
Business Activities:
### Purpose and Background of this Matter
Insurance Review Honpo Group is one of Japan's largest insurance agency groups, possessing an omnichannel presence through shops, call centers, and the web. Its flagship brand, the walk-in insurance shop "Hoken Honpo," operates approximately 350 stores primarily in major commercial facilities nationwide, handling products from over 40 insurance companies and offering a wide range of insurance product lineups. The group has accumulated various mechanisms and know-how in store operations, achieving sustainable scale-up. As a "partner in the 100-year life era," it aims to be a life support platformer that stays close to each customer's life, delivering peace of mind and security. In addition to insurance consultation services, it also develops diversified services such as operating stores co-located with mortgage loan shops and nursing care consultation desks.
ETERNAL is a comprehensive insurance agency handling life and non-life insurance, offering insurance consultation services primarily through its walk-in insurance shop "Hoken Terrace." It strives to realize customer-centric consulting and is committed to human resource development and improving service quality. Through its unique education system and knowledge evaluation system, ETERNAL enhances insurance expertise and promotes a system where customers can consult with peace of mind. Through these efforts, it has contributed to resolving people's future financial anxieties in the region and building a society where they can live with peace of mind.
Both companies have, through insurance and financial services, aimed to alleviate people's anxieties about their future finances and lives, and to realize a society where they can live with peace of mind. Through this matter, by combining ETERNAL's cultivated human resource development and meticulous consulting capabilities with Insurance Review Honpo Group's store operation know-how and headquarters support system, we will provide customers with more reliable and higher quality insurance consultations. Furthermore, by respecting the brands and corporate cultures of both companies, we will create an environment where each employee can further demonstrate their expertise and grow.
### Overview of the Target Company
Name: ETERNAL Co., Ltd.
Location: KOWA World Sannomiya Building 4F, 5F, 9F, 3-2-17 Isobe-dori, Chuo-ku, Kobe-shi, Hyogo
Representative's Title and Name: Hiroshi Furusawa, President and Representative Director
Business Activities: