Solving Vacant House Issues Through Sports: Nexwill Signs Regional Co-creation Partnership with '3x3.EXE PREMIER' Pro Basketball League
Nexwill Co., Ltd., operator of the 'Wakegai' real estate service for troubled properties, has signed a regional co-creation partner agreement with the global 3x3 basketball pro league '3x3.EXE PREMIER.' The partnership aims to raise awareness of abandoned houses and revitalize regional areas through nationwide sports events.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 17:57 (481h 9m after Collected)
Nexwill Co., Ltd. (HQ: Minato-ku, Tokyo; CEO: Tomoyuki Maruoka), which operates the 'Wakegai' real estate service for one-stop solutions to property challenges such as inherited homes, announced a regional co-creation partner agreement for the 2026 season with '3x3.EXE PREMIER.' The league is a global pro 3-on-3 basketball league operated by Cross Sports Marketing Co., Ltd. (HQ: Chiyoda-ku, Tokyo; President: Takaaki Nakamura) of the Xebio Group.
### Overview of Regional Co-creation Partnership
The increasing number of vacant houses across Japan is becoming a serious issue, particularly in rural areas. According to the Statistics Bureau of the Ministry of Internal Affairs and Communications, the number of vacant houses nationwide has reached 9 million, with a record-high vacancy rate of 13.8%, demanding urgent action.
Through this partnership, Nexwill will launch awareness activities for vacant house issues targeting participants, spectators, and local residents at tournaments held across the country. By utilizing a multifaceted approach centered on sports, the company aims to promote the circulation and expanded utilization of abandoned properties.
By maximizing the power of sports to move people and its ripple effects on communities, the partnership expects to contribute to both solving vacant house problems and achieving regional revitalization.
### About 3x3.EXE PREMIER
- **Name:** 3x3.EXE PREMIER
- **Established:** 2014
- **Organizer:** Cross Sports Marketing Co., Ltd.
- **Approval:** FIBA (International Basketball Federation)
- **Recognition:** Japan Basketball Association (JBA)
- **Features:** Founded in 2014 as the world's first FIBA-approved professional 3x3 basketball league. It holds official matches at iconic urban locations like major station plazas and shopping malls. It offers a unique sports viewing style fused with music and fashion. Since establishing a women's league in 2018, it has expanded globally with member teams from Thailand, Vietnam, New Zealand, and Australia, becoming the world's largest 3x3 global pro league.
### About Nexwill Co., Ltd.
The company specializes in 'Wakegai,' a service that purchases real estate that is typically difficult to sell compared to general properties...
### Overview of Regional Co-creation Partnership
The increasing number of vacant houses across Japan is becoming a serious issue, particularly in rural areas. According to the Statistics Bureau of the Ministry of Internal Affairs and Communications, the number of vacant houses nationwide has reached 9 million, with a record-high vacancy rate of 13.8%, demanding urgent action.
Through this partnership, Nexwill will launch awareness activities for vacant house issues targeting participants, spectators, and local residents at tournaments held across the country. By utilizing a multifaceted approach centered on sports, the company aims to promote the circulation and expanded utilization of abandoned properties.
By maximizing the power of sports to move people and its ripple effects on communities, the partnership expects to contribute to both solving vacant house problems and achieving regional revitalization.
### About 3x3.EXE PREMIER
- **Name:** 3x3.EXE PREMIER
- **Established:** 2014
- **Organizer:** Cross Sports Marketing Co., Ltd.
- **Approval:** FIBA (International Basketball Federation)
- **Recognition:** Japan Basketball Association (JBA)
- **Features:** Founded in 2014 as the world's first FIBA-approved professional 3x3 basketball league. It holds official matches at iconic urban locations like major station plazas and shopping malls. It offers a unique sports viewing style fused with music and fashion. Since establishing a women's league in 2018, it has expanded globally with member teams from Thailand, Vietnam, New Zealand, and Australia, becoming the world's largest 3x3 global pro league.
### About Nexwill Co., Ltd.
The company specializes in 'Wakegai,' a service that purchases real estate that is typically difficult to sell compared to general properties...