"Towards Japan's No. 1 AI-savvy Housing Company" - Kawamura Home, with 5 consecutive years of double-digit growth, launches company-wide AI shift with NextValue
Kawamura Home, a housing manufacturer in Asahikawa, Hokkaido, with 5 consecutive years of double-digit growth, has launched a company-wide AI shift project with NextValue. This initiative aims not only for operational efficiency but also to reinvest AI-generated time into enhancing customer and employee satisfaction, building a next-generation work model originating from a regional area.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 16:30
- 🔍 Collected: May 8, 2026 at 07:31
- 🤖 AI Analyzed: May 8, 2026 at 07:34 (2 min after Collected)
Left: NextValue Inc. Representative Director Sonechika, Right: Kawamura Kenta of Kawamura Home Co., Ltd. at Kawamura Home Asahikawa Main Store.
Kawamura Home Co., Ltd. (Headquarters: Asahikawa, Hokkaido; Representative Director and President: Kenta Kawamura), a housing manufacturer in Asahikawa, Hokkaido, which has achieved double-digit growth for five consecutive years and continues to update its highest sales, has officially launched a company-wide "AI Shift Project" with the accompaniment support of NextValue Inc. (Headquarters: Asahikawa, Hokkaido; Representative Director: Tsubasa Sonechika). This project goes beyond mere operational efficiency, aiming to build a next-generation work model originating from a regional area, where time created through AI utilization is reinvested into improving customer satisfaction and "employee satisfaction."
Kawamura AI SHIFT Project Image
■ Background: "Aggressive IT Investment" and Area Expansion Supporting Rapid Growth
Kawamura Home boasts top-class achievements in the Dōhoku area, having achieved double-digit growth for the past five consecutive years. Currently, they envision dramatic expansion, extending their bases from Asahikawa to Sapporo, and further to Niigata and Fukuoka. To accelerate this rapid business growth and maximize per-person productivity, they have established an AI-specialized project team within the company and are fully committing to an AI shift.
■ About Kawamura Home Co., Ltd.
Kawamura Home, which upholds a culture of "Always putting human kindness first," "Continuously updating common sense," and "Continuously delivering services with love," aims to be an organization that "creates people" through the essential and emotional business of housing. The organizational culture of enjoying change and continuing to challenge is a strong foundation for this advanced AI introduction.
■ Significance of the "AI Implementation Model" in the Housing Industry and Regional Areas
In regional areas facing severe labor shortages due to the declining birthrate and aging population, and in the housing industry where DX delays are pointed out, the project's goal of "balancing productivity and employee satisfaction" holds extremely significant meaning.
AI utilization is merely a means, and its purpose lies "beyond increased productivity." By dedicating the time created to deep face-to-face customer interactions, employees' self-improvement, and enriching their private lives, employee satisfaction is enhanced, and an environment where people can work and live happier is fostered. This success story, born from Asahikawa and the Dōhoku region, aims to become a new guideline for regional revitalization across Japan, not just for local economic activation.
■ Project Overview: Accompaniment Support for 5 Key Departments and Company-wide Reskilling
To truly implement AI in the organization, the following three functions will be operated simultaneously:
・Training Function: All employees will gradually skill up from Lv.1 to Lv.5, from basics to automation via API integration, according to defined levels.
・Media Function: Sharing use cases on the internal intranet "Kawamura AI SHIFT" and conducting "AI Quests" where challenges are seen as "adventure books."
・Community Function: Horizontal knowledge sharing through monthly case report meetings and award systems (Gold, Silver, Bronze awards).
Kawamura AI Quest Screen: Three functions realizing the AI shift.
In particular, NextValue will directly serve as a project manager for the "5 key departments" of management, marketing, HR, CX, and design, strongly promoting the design and implementation of AI tools tailored to the field through bi-monthly regular meetings and intensive development support. Although the project has only recently started, many high-impact use cases have emerged, and significant results are expected in the future.
■ Expectations and Enthusiasm for the Future
Kenta Kawamura, Representative Director and President, Kawamura Home Co., Ltd.
"What we aim for is an overwhelming improvement in productivity, to the extent of 'achieving 10 billion with 150 people.' The profits and time gained from this will be reinvested into salaries, investments, and products, serving as the driving force for us to remain 'the most valuable company in Hokkaido, and then in Japan' for both customers and employees. As a housing company that masters AI, we will bring a new breeze to the industry."
Tsubasa Sonechika, Representative Director, NextValue Inc.
"At Kawamura Home, which has achieved astonishing growth and envisions dramatic expansion into Asahikawa, Sapporo, Niigata, and Fukuoka, AI utilization is not just a tool to improve productivity. I was deeply impressed by President Kawamura's vision, which looks beyond AI utilization to the point where time created by increased productivity is reinvested into customers and employees, leading to higher customer and employee satisfaction and happier work lives. This is why we decided to provide support. We hope to realize an AI shift that can invigorate the housing industry, Asahikawa, the Dōhoku region, Hokkaido, and indeed all of Japan."
■ About Kawamura Home Co., Ltd.
Representative: Kenta Kawamura, Representative Director and President
Location: Toyooka 4, Asahikawa, Hokkaido
Kawamura Home Co., Ltd. (Headquarters: Asahikawa, Hokkaido; Representative Director and President: Kenta Kawamura), a housing manufacturer in Asahikawa, Hokkaido, which has achieved double-digit growth for five consecutive years and continues to update its highest sales, has officially launched a company-wide "AI Shift Project" with the accompaniment support of NextValue Inc. (Headquarters: Asahikawa, Hokkaido; Representative Director: Tsubasa Sonechika). This project goes beyond mere operational efficiency, aiming to build a next-generation work model originating from a regional area, where time created through AI utilization is reinvested into improving customer satisfaction and "employee satisfaction."
Kawamura AI SHIFT Project Image
■ Background: "Aggressive IT Investment" and Area Expansion Supporting Rapid Growth
Kawamura Home boasts top-class achievements in the Dōhoku area, having achieved double-digit growth for the past five consecutive years. Currently, they envision dramatic expansion, extending their bases from Asahikawa to Sapporo, and further to Niigata and Fukuoka. To accelerate this rapid business growth and maximize per-person productivity, they have established an AI-specialized project team within the company and are fully committing to an AI shift.
■ About Kawamura Home Co., Ltd.
Kawamura Home, which upholds a culture of "Always putting human kindness first," "Continuously updating common sense," and "Continuously delivering services with love," aims to be an organization that "creates people" through the essential and emotional business of housing. The organizational culture of enjoying change and continuing to challenge is a strong foundation for this advanced AI introduction.
■ Significance of the "AI Implementation Model" in the Housing Industry and Regional Areas
In regional areas facing severe labor shortages due to the declining birthrate and aging population, and in the housing industry where DX delays are pointed out, the project's goal of "balancing productivity and employee satisfaction" holds extremely significant meaning.
AI utilization is merely a means, and its purpose lies "beyond increased productivity." By dedicating the time created to deep face-to-face customer interactions, employees' self-improvement, and enriching their private lives, employee satisfaction is enhanced, and an environment where people can work and live happier is fostered. This success story, born from Asahikawa and the Dōhoku region, aims to become a new guideline for regional revitalization across Japan, not just for local economic activation.
■ Project Overview: Accompaniment Support for 5 Key Departments and Company-wide Reskilling
To truly implement AI in the organization, the following three functions will be operated simultaneously:
・Training Function: All employees will gradually skill up from Lv.1 to Lv.5, from basics to automation via API integration, according to defined levels.
・Media Function: Sharing use cases on the internal intranet "Kawamura AI SHIFT" and conducting "AI Quests" where challenges are seen as "adventure books."
・Community Function: Horizontal knowledge sharing through monthly case report meetings and award systems (Gold, Silver, Bronze awards).
Kawamura AI Quest Screen: Three functions realizing the AI shift.
In particular, NextValue will directly serve as a project manager for the "5 key departments" of management, marketing, HR, CX, and design, strongly promoting the design and implementation of AI tools tailored to the field through bi-monthly regular meetings and intensive development support. Although the project has only recently started, many high-impact use cases have emerged, and significant results are expected in the future.
■ Expectations and Enthusiasm for the Future
Kenta Kawamura, Representative Director and President, Kawamura Home Co., Ltd.
"What we aim for is an overwhelming improvement in productivity, to the extent of 'achieving 10 billion with 150 people.' The profits and time gained from this will be reinvested into salaries, investments, and products, serving as the driving force for us to remain 'the most valuable company in Hokkaido, and then in Japan' for both customers and employees. As a housing company that masters AI, we will bring a new breeze to the industry."
Tsubasa Sonechika, Representative Director, NextValue Inc.
"At Kawamura Home, which has achieved astonishing growth and envisions dramatic expansion into Asahikawa, Sapporo, Niigata, and Fukuoka, AI utilization is not just a tool to improve productivity. I was deeply impressed by President Kawamura's vision, which looks beyond AI utilization to the point where time created by increased productivity is reinvested into customers and employees, leading to higher customer and employee satisfaction and happier work lives. This is why we decided to provide support. We hope to realize an AI shift that can invigorate the housing industry, Asahikawa, the Dōhoku region, Hokkaido, and indeed all of Japan."
■ About Kawamura Home Co., Ltd.
Representative: Kenta Kawamura, Representative Director and President
Location: Toyooka 4, Asahikawa, Hokkaido