- Transforming Hospitality into a Career - Launch of the Executive Partner Assistant (EPA) Business

Next Level Holdings Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative: Yuji Kawahara) launched the Executive Partner Assistant (EPA) business in April 2026 as a new service to support decision-making by management. Traditionally, "secretaries" have generally been limited to ancillary tasks such as schedule management and administrative processing. However, with the increasing sophistication of management, the need for individuals who can support decision-making has grown. The Executive Partner Assistant (EPA) was born from this background. EPAs are trained and introduced as "next-generation secretaries" who accompany management, handling observation, judgment, and prediction. This business aims to systematize hospitality as a reproducible skill and provide new human resources that enhance corporate value. Going forward, we will redefine the concept of a secretary and promote the creation of a market for professional roles involved in management.

Business Philosophy

━Transforming Hospitality into a Career ━

This business aims to elevate "supportive power" from mere auxiliary work to a specialized skill that enhances corporate value. It seeks to establish hospitality, encompassing trust, courtesy, and integrity, as a reproducible "career" and develop human resources directly contributing to corporate growth.

Background of the Business Leader

This business was launched by a leader with the following career experience:

・Transitioned from a cram school receptionist to a classroom manager, gaining experience in FC management

（Engaged in education and training for approximately 10 years）

・Experienced policy, prime minister's office, and protocol as a secretary to a member of the House of Representatives (experienced minister and state minister)

・Served as the chairman's secretary at Next Level Holdings, engaged in internal coordination, external negotiations, client management, and program operation

Through these experiences, the essential value of a secretary in a "trust-based environment" was systematized.

Differences from Traditional Secretaries

Traditional secretarial duties face the following challenges:

・Aptitude and training are individualized. ・"Invisible inefficiencies" exist that reduce the productivity of executives. ・Information organization and presentation of decision-making materials are insufficient. ・Tasks tend to be concentrated on administrative work.

As a result, executives are unable to devote time to tasks they should originally focus on.

Challenges Faced by Modern Companies

Structural issues that delay management decisions: ・Ambiguous decision-making after meetings. ・Variability in employee actions. ・Information is disorganized and fragmented. ・External impression and communication as a company are not unified, etc.

EPA takes on a new role that structurally approaches these issues.

Value Provided by EPA

EPA goes beyond the traditional scope of a secretary and provides the following functions:

・Designing an environment where executives can concentrate on their core duties. ・"Organizing power" to reduce confusion between departments. ・Visualizing trust, dignity, and courtesy, and converting them into brand value. ・Support that includes observation, judgment, and prediction, not just task assistance. ・Reproducible training programs for secretaries and managers.

From viewing secretaries as a "cost" to a presence that enhances corporate value. EPA supports the realization of this.

Services Offered

・EPA Secretary External Consulting ・Corporate Training Programs ・Performance-based Staffing ・Continuous Advisory Support

Flexible implementation is possible according to the company's phase and challenges.

https://secretary-voyage.com/

Future Outlook

―Transforming secretaries from a "cost" to an "investment that advances management"―

Through the EPA business, our company will promote the redefinition of the "secretary" profession as a management support function, going beyond mere human resource provision. In the future, we will systematize the EPA human resource development program and build a system that can continuously produce human resources with guaranteed skill, thinking, and behavior standards. We will achieve optimal matching according to each company's challenges and growth phase. In addition, we will promote the standardization of training and evaluation criteria in the secretary and assistant fields, transforming individualized human resource development into a "reproducible mechanism." We will contribute to improving corporate productivity and strengthening the organizational foundation.

Furthermore, in the future, we aim to form a market for "professionals who support management" centered on EPA, and develop it into a platform that creates sustainable value for both companies and human resources.

​Company Name: Next Level Holdings Co., Ltd.

Company Location: KDX Shinjuku Building 11F, 3-2-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: April 2, 2018 (Next Level Inc. established July 1, 2008) Representative Director: Yuji Kawahara URL: http://nextlevelholdings.co.jp/ Next Level: https://www.e-nextlevel.jp/ Operating Media: https://www.e-nextlevel.jp/gigwork/