"toreluna" (hereinafter referred to as Toreluna), operated by Next Innovation Inc. (Kita-ku, Osaka; Kenichi Ishii, Representative Director), provides free sanitary napkins in individual restroom stalls and utilizes the space for advertising and promotional media.

We exhibited at the "27th Marketing Week -Summer 2026-" held at Tokyo Big Sight from June 24 (Wed) to 26 (Fri), 2026.

At our booth, we displayed a model restroom and a Toreluna unit, allowing visitors to experience firsthand how advertisements are viewed in terms of eye level and distance within a restroom stall. We also showcased a map indicating installation facilities nationwide, demonstrating that advertisements can be placed in targeted locations such as commercial facilities, airports, and universities, depending on advertising objectives.

The exhibition provided a concrete experience of actual usage scenarios and ad exposure, leading to specific consultations from many companies regarding its use as an advertising medium and targeting strategies.

◾️ Booth Overview

Many people showed interest in "female restroom signage advertising," a new media format, and approximately 200 individuals visited the Toreluna booth over the three days.

Visitors from companies provided feedback such as:

"When viewing the display while seated in the restroom, the close proximity to the advertisement made me realize why the visibility is so high." (Food Manufacturer)

"The ability to place ads on a facility-by-facility basis and flexibly utilize them according to area characteristics and our target customers is appealing." (Cosmetics Manufacturer)

"The system where ad placement leads to the free provision of sanitary napkins contributes to solving social issues, giving us a sense of purpose as a company." (Consumer Goods Manufacturer)

"In a time when finding new touchpoints through traditional advertising measures has become difficult, we see potential in this as a new communication method." (Advertising Agency)

"Because information can be delivered as part of the service experience rather than just showing an ad, it seems possible to engage in communication differently from traditional advertising." (Household Goods Manufacturer)

This exhibition served as an opportunity for visitors to experience Toreluna's features – "high visibility," "experience value where ads are naturally accepted," and "solving social issues through advertising" – through a hands-on display.

Toreluna is working to create an environment where napkins are accessible as a matter of course when needed, like toilet paper, towards the realization of a society where "anyone who needs them can obtain sanitary napkins at any time." We will continue to promote initiatives that create both social and advertising value by expanding collaborations with companies, municipalities, and facilities as an advertising platform that resolves advertisers' marketing challenges and improves access to sanitary napkins.

27th Marketing Week -Summer 2026- Event Overview

Exhibition Name: 27th Marketing Week -Summer 2026-

Dates: June 24 (Wed) - 26 (Fri), 2026

Venue: Tokyo Big Sight, West Exhibition Hall

Organizer: RX Japan Ltd.

Supporter: Japan Marketing Association

URL: https://www.marketing-week.jp/summer/ja-jp.html

About "toreluna"

Toreluna is a service that allows users to receive free sanitary napkins in individual restroom stalls. By scanning a QR code displayed on the digital signage inside the stall with a smartphone app, users can receive napkins. The revenue from advertisements shown on the digital signage covers the cost of the napkins, enabling continuous service provision without any cost burden to users.

How to Use Toreluna

(1) Download the dedicated app "toreluna" on your smartphone.

(2) Scan the QR code at the bottom right of the digital signage installed in the restroom.

(3) Receive sanitary napkins.

*After receiving one napkin, a 2-hour lock will be applied in the app.

*The maximum number of napkins that can be received per month is 7.

About the "1minute,1napkin" Project

In addition to providing napkins in restroom stalls, Toreluna conducts the "1minute,1napkin" initiative, where one sanitary napkin is delivered to a location in need for every minute of advertising broadcast at Toreluna installation sites nationwide. This initiative, where advertising on Toreluna digital signage contributes to solving social issues, involves delivering to regions and organizations that need sanitary products, such as municipalities, schools, and disaster-stricken areas, in collaboration with partner companies.

▼ About "1minute,1napkin" https://toreluna.com/torelunavision-1minute1napkin

Future Outlook

Toreluna aims to realize a society where "those who need them can obtain sanitary napkins at any time" and is expanding its installations nationwide. We will continue to expand installations in commercial facilities, public facilities, schools, and other locations, and collaborate with municipalities, companies, and support organizations to create an environment where everyone can feel safe and secure by addressing women's health issues.

Installation Locations

Details can be found on the "Spot" page of the Toreluna website. https://toreluna.com/spots

Advertisements Currently Running Advertisements can be viewed on the "Partner's AD" page of the Toreluna website. https://toreluna.com/partners-ad

Seeking Toreluna Partners (Installation & Advertising)

Toreluna is seeking advertisers and installation partners who agree with this initiative. We welcome inquiries from companies, municipalities, and schools that wish to collaborate in promoting an environment where more people can use our services with peace of mind.

▼ Inquiries

Inquiries regarding installation and advertising placement can be made through the Toreluna dedicated form.

https://toreluna.com/contact

Company Profile of Next Innovation Inc.

Next Innovation Inc. was founded in June 2016 by experts with knowledge in the medical and related legal fields. With the mission to "Re▷design the world's medical spaces and experiences," the company is working to build a medical environment where individuals can make choices based on their lifestyle and health status through ICT-based online consultations, health management support, and pre-illness prevention measures. In June 2018, they released "Smaruna," an online consultation platform specializing in gynecology. In 2020, they launched "Smaruna for Biz," a corporate welfare service. In May 2024, they fully launched "Toreluna," a service that provides free sanitary napkins in individual restroom stalls.

Company Name: Next Innovation Inc.

Representative Director: Kenichi Ishii

Location: 1-1-1, 29th Floor, Osaka Station City 3rd Building, 1-1-3 Umeda, Kita-ku, Osaka, 530-0001, Japan

URL: https://nextinnovation-inc.co.jp/

Established: June 3, 2016

Request for Citation/Reprint

When quoting or reprinting the content herein, please be sure to clearly state the service name "Toreluna" and include a text link (https://toreluna.com) as the source.

FACT BOX

  • Source: PR TIMES
  • Category: 出展報告