[Exhibition Report] Japan's Largest Women's Restroom Digital Signage "toreluna" Exhibited at the 26th Marketing Week -Spring 2026-
Nequino Inc.'s "toreluna," a women's restroom digital signage service, exhibited at the "26th Marketing Week -Spring 2026-" to promote its value as an advertising medium linked to the free provision of sanitary napkins. It garnered significant interest from many companies, receiving high evaluations for both its social contribution and advertising effectiveness.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:00
- 🔍 Collected: April 30, 2026 at 10:31
- 🤖 AI Analyzed: April 30, 2026 at 11:41 (1h 9m after Collected)
Nequino Inc. (Kita-ku, Osaka; Representative Director: Kenichi Ishii) operates "toreluna," a service that provides free sanitary napkins in women's restroom stalls and utilizes that space as an advertising and promotion medium.
This time, toreluna exhibited at the "26th Marketing Week -Spring 2026-" held at Tokyo Big Sight from April 22 (Wed) to 24 (Fri), 2026, where it introduced its potential as an advertising medium utilizing women's restroom spaces.
Marketing Week is one of Japan's leading marketing trade shows, bringing together products and services that help companies solve challenges such as sales promotion, customer acquisition, and improving customer engagement. At the booth, through a live demonstration of toreluna, we showed how advertisements reach consumers within the private space of a restroom stall, allowing visitors to concretely imagine the contact points with users. Many companies showed interest, deepening their understanding and empathy for toreluna's mechanism and social significance, and leading to numerous consultations for specific applications across various industries.
◾️Booth Appearance
Due to the high interest in "women's restroom digital signage advertising," a media format that has never existed before, approximately 200 people visited the toreluna booth over three days. Many visitors stopped to eagerly view the live demonstration of toreluna, asking specific questions and seeking advice about the service's mechanism and advertising value, attracting significant attention.
Comments from companies that visited the booth included:
"I felt that the mechanism where advertising placements lead to the free provision of sanitary napkins is highly attractive due to its strong social contribution." (Consumer Goods Manufacturer)
"I thought it was a medium that is likely to be received positively because consumers encounter advertisements along with the experience of receiving free napkins when they are in need." (Daily Necessities Manufacturer)
"Since advertisements can be delivered at a useful point of contact for consumers, I felt it could lead to brand favorability." (Food Manufacturer)
"Because it's the personal space of a restroom stall, I felt it was a new medium where information could be delivered calmly." (Apparel Manufacturer)
"I felt it could be the next step as a contact opportunity different from existing OOH and digital advertising." (Advertising Agency)
Through this exhibition, many companies were able to experience the value of the restroom advertising media provided by toreluna.
Toreluna is working towards creating an environment where sanitary napkins are as readily accessible as toilet paper when needed, aiming to realize a society where "anyone who needs a sanitary napkin can get one anytime." Moving forward, we will continue to widely communicate the potential of new advertising opportunities utilizing the private space of women's restrooms, and together with companies, we will strive to realize a society where everyone can live with peace of mind by improving access to sanitary napkins.
■26th Marketing Week -Spring 2026- Event Overview
Exhibition Name: The 26th Marketing Week -Spring 2026-
Dates: April 22 (Wed) - 24 (Fri), 2026
Venue: Tokyo Big Sight South Exhibition Hall
Organizer: RX Japan Ltd., Endorsed by: Japan Marketing Association
URL: https://www.marketing-week.jp/hub/ja-jp.html
■About "toreluna"
Toreluna is a service that allows users to receive sanitary napkins for free in restroom stalls. Users can receive napkins by scanning a QR code displayed on a digital signage inside the stall with a smartphone app. The system covers the cost of napkins through advertising revenue displayed on the digital signage, enabling continuous service provision without any cost to users.
■How to use toreluna
(1) Download the dedicated smartphone app "toreluna"
(2) Scan the QR code on the bottom right of the digital signage installed in the restroom
(3) Receive a sanitary napkin
*A 2-hour lock is applied on the app after receiving one napkin.
*The maximum number of napkins that can be received in one month is 7.
■About the "1minute,1napkin" Project
In addition to providing napkins in individual stalls, toreluna also implements "1minute,1napkin," where for every minute an advertisement is displayed at toreluna installations nationwide, one sanitary napkin is delivered to a place in need. This initiative, where advertising placements on toreluna digital signage contribute to solving social issues, is a mechanism to deliver sanitary products to regions and organizations that need them, such as local governments, schools, and disaster-stricken areas, in collaboration with partner companies.
This time, toreluna exhibited at the "26th Marketing Week -Spring 2026-" held at Tokyo Big Sight from April 22 (Wed) to 24 (Fri), 2026, where it introduced its potential as an advertising medium utilizing women's restroom spaces.
Marketing Week is one of Japan's leading marketing trade shows, bringing together products and services that help companies solve challenges such as sales promotion, customer acquisition, and improving customer engagement. At the booth, through a live demonstration of toreluna, we showed how advertisements reach consumers within the private space of a restroom stall, allowing visitors to concretely imagine the contact points with users. Many companies showed interest, deepening their understanding and empathy for toreluna's mechanism and social significance, and leading to numerous consultations for specific applications across various industries.
◾️Booth Appearance
Due to the high interest in "women's restroom digital signage advertising," a media format that has never existed before, approximately 200 people visited the toreluna booth over three days. Many visitors stopped to eagerly view the live demonstration of toreluna, asking specific questions and seeking advice about the service's mechanism and advertising value, attracting significant attention.
Comments from companies that visited the booth included:
"I felt that the mechanism where advertising placements lead to the free provision of sanitary napkins is highly attractive due to its strong social contribution." (Consumer Goods Manufacturer)
"I thought it was a medium that is likely to be received positively because consumers encounter advertisements along with the experience of receiving free napkins when they are in need." (Daily Necessities Manufacturer)
"Since advertisements can be delivered at a useful point of contact for consumers, I felt it could lead to brand favorability." (Food Manufacturer)
"Because it's the personal space of a restroom stall, I felt it was a new medium where information could be delivered calmly." (Apparel Manufacturer)
"I felt it could be the next step as a contact opportunity different from existing OOH and digital advertising." (Advertising Agency)
Through this exhibition, many companies were able to experience the value of the restroom advertising media provided by toreluna.
Toreluna is working towards creating an environment where sanitary napkins are as readily accessible as toilet paper when needed, aiming to realize a society where "anyone who needs a sanitary napkin can get one anytime." Moving forward, we will continue to widely communicate the potential of new advertising opportunities utilizing the private space of women's restrooms, and together with companies, we will strive to realize a society where everyone can live with peace of mind by improving access to sanitary napkins.
■26th Marketing Week -Spring 2026- Event Overview
Exhibition Name: The 26th Marketing Week -Spring 2026-
Dates: April 22 (Wed) - 24 (Fri), 2026
Venue: Tokyo Big Sight South Exhibition Hall
Organizer: RX Japan Ltd., Endorsed by: Japan Marketing Association
URL: https://www.marketing-week.jp/hub/ja-jp.html
■About "toreluna"
Toreluna is a service that allows users to receive sanitary napkins for free in restroom stalls. Users can receive napkins by scanning a QR code displayed on a digital signage inside the stall with a smartphone app. The system covers the cost of napkins through advertising revenue displayed on the digital signage, enabling continuous service provision without any cost to users.
■How to use toreluna
(1) Download the dedicated smartphone app "toreluna"
(2) Scan the QR code on the bottom right of the digital signage installed in the restroom
(3) Receive a sanitary napkin
*A 2-hour lock is applied on the app after receiving one napkin.
*The maximum number of napkins that can be received in one month is 7.
■About the "1minute,1napkin" Project
In addition to providing napkins in individual stalls, toreluna also implements "1minute,1napkin," where for every minute an advertisement is displayed at toreluna installations nationwide, one sanitary napkin is delivered to a place in need. This initiative, where advertising placements on toreluna digital signage contribute to solving social issues, is a mechanism to deliver sanitary products to regions and organizations that need them, such as local governments, schools, and disaster-stricken areas, in collaboration with partner companies.