Fukamaru Botchi-meshi Appointed as Official Ambassador for #ItadakiMalatang

Itadaki Malatang & Ouchi de Malatang Co., Ltd. announces the appointment of Fukamaru Botchi-meshi as the official ambassador (Public Relations) and the signing of a partnership agreement.

Itadaki Malatang & Ouchi de Malatang Co., Ltd., a group company of Nexter Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yugo Hosoda), which operates in SNS marketing, engages in comprehensive food distribution and sales starting from the deployment of 'Itadaki Malatang'. The company manages the D2C frozen Malatang brand 'Ouchi de Malatang' (https://maratan.tokyo) and develops B2B operations through wholesale to retailers, bathing facilities, and hotels. Starting from the 'Itadaki Malatang' flagship store in Shin-Okubo, the birthplace of Japanese-style Malatang, the company constructs a unique store model by expanding direct-managed stores (COS) collaborating with regional resources and franchise (FC) developments, covering the food chain from upstream to downstream.

Vision:
'To make Japanese-style Malatang a new staple of the Reiwa era and a new pillar of Japanese food culture.'

Mission:
'We will establish Malatang as part of Japanese food culture and grow this Japanese-style version into the representative 'Malatang of Japan'. We aim to deliver surprise and health to people's lives,刻印 as a food culture loved across generations like Soba, Udon, Ramen, and Sushi.'

Values:
1. Delicious & Beauty Komachi: Delicious and beautiful.
2. Next Innovation: Respecting authentic spices while integrating Japanese innovation.
3. Cultural Legacy: Responsibility to make this a new specialty of the Reiwa era.
4. Sustainability: Promoting food loss reduction and utilization of regional ingredients.
5. Cool Japan: Never stopping until Japanese-style Malatang is recognized globally.
6. Community & Experience: Creating experiences that enrich life, including 'Sa-meshi' (post-sauna meals).

About the D2C brand 'Ouchi de Malatang':
It is a unique D2C frozen food brand of Japanese-style Malatang that allows people to easily enjoy the taste of the flagship store in Shin-Okubo at home. It is a healthy and beauty-oriented food that is easy to prepare.

Charm of 'Ishoku Dogen':
Malatang uses medicinal spices, embodying the idea that 'food and medicine share the same source.' It uses gluten-free vermicelli, making it suitable for health-conscious consumers.