Influencer Miyu Ito, with 240,000 Followers, Appointed as New CBO of Influencer Recommendation Media 'Bijobi'! Media Revitalized with a Professional's Perspective

Nexter Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Yuki Hosoda; hereinafter, Nexter), which develops SNS marketing and influencer casting businesses, has concluded a business alliance with BJ Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yosuke Suda; hereinafter, BJ).

Based on this alliance, we are pleased to announce that Miyu Ito, who serves as CBO (Chief Branding Officer) of Nexter and boasts 240,000 followers (as of May 2026), has been newly appointed as CBO of "Bijobi / @b_b_j.j," an Instagram media operated by BJ.

Miyu Ito has led Nexter's brand strategy as a top influencer with 240,000 followers. By concurrently serving as CBO of "Bijobi," she will strengthen the media's branding and accelerate the creation of new value in corporate SNS promotions by integrating Nexter's marketing expertise with "Bijobi's" communication power.

Background of CBO Appointment and Future Vision

"Bijobi" has grown as a media supported by many users. By welcoming Miyu Ito, an active influencer, as CBO, the media's creative and operational policies will be overseen from the "professional perspective of an active influencer."

The new "Bijobi" aims to provide "peace of mind" and "enhanced brand value" to everyone involved with the media.

To models and influencers featured:

By Miyu Ito herself supervising the "presentation," the media will be operated with respect, making those featured feel that "they can safely entrust their features to Bijobi" and "being featured becomes a status symbol."

Profile of New CBO, Miyu Ito

@miyu.61

Her Instagram (@miyu.61) followers exceed 240,000. She is highly regarded not only for her glamorous appearance but also for her communication skills that foster intimacy with fans and her ability to build a world view that resonates with others. She belongs to Nexter Inc.

<Comment from Miyu Ito on her appointment>

"I am Miyu Ito, and I have been appointed as CBO of Bijobi.

I will leverage my experience as an influencer to pursue beautiful and reassuring ways of presentation, making the girls featured on Bijobi truly feel 'happy to be featured!'

Beyond simply showcasing cuteness and beauty, I will nurture it into a clean and high-quality media that is loved by readers and companies for a long time. Please look forward to the evolving 'Bijobi'!"

Company Overview: Contact Information

[Media Operating Company]

Company Name: BJ Inc.

Location: 2-25-23-14F Nishi-Azabu, Minato-ku, Tokyo

Representative: Representative Director Yosuke Suda

Business Activities: Operation of Instagram media "Bijobi," Operation of Snack Bijobi

[CBO Affiliated Company]

Operating Company Name: Nexter Inc.

Holding Company Name: Nexter bran-do Holdings Inc.

English Name: Nexter Inc. | Nexter bran-do Holdings.

Headquarters: LaTour Shinjuku Garden 29F, Sumitomo Fudosan Shinjuku Garden Tower, 3-8-3 Okubo, Shinjuku-ku, Tokyo

Responsible Person: Representative Director and President CEO Yuki Hosoda

Staff Count: 47 (Group total, including contractors and part-timers)

Capital: 124,284,842 JPY (Group total, including capital reserve)

Official HP: https://nexter.tokyo/

Official Twitter: @nexter_tokyo https://twitter.com/nexter_tokyo

Official Instagram: @nexter_tokyo https://www.instagram.com/nexter_tokyo/

[Contact for this matter]

Nexter Inc. Contact: Ishibashi

Email: kohei@nexter.tokyo