Influencer Miyu Ito, with 240,000 Followers, Appointed New CBO of Influencer Recommendation Media 'Bijobi'! Revamping the Media with a Professional's Production Touch

Nexter Inc. (Headquarters: Shinjuku-ku, Tokyo; President & CEO: Yuta Hosoda), which operates an SNS marketing and influencer casting business, has announced a business alliance with BJ Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yosuke Suda). Based on this alliance, we are pleased to announce that Miyu Ito, who serves as Nexter's CBO (Chief Branding Officer), has been newly appointed as the CBO of the Instagram media 'Bijobi / @b_b_j.j' operated by BJ. Miyu Ito, herself a top influencer with 240,000 followers (as of May 2026), has been leading Nexter's brand strategy. By also serving as the CBO of 'Bijobi', she will strengthen the media's branding and fuse Nexter's marketing expertise with 'Bijobi's' communication power to accelerate the creation of new value in corporate SNS promotions. ■ Background of the CBO Appointment and Future Vision 'Bijobi' has grown as a media supported by many users. By welcoming Miyu Ito, an active front-line influencer, as CBO, the media's creative and operational policies will be supervised from the 'professional perspective of a current influencer.' The new 'Bijobi' system aims to provide 'a sense of security' and 'enhancement of brand value' to everyone involved with the media. To all models and influencers featured: With Ito herself supervising the 'presentation,' we will operate with respect, making those featured feel that 'they can trust Bijobi with their feature' and that 'being featured becomes a status symbol.' ■ New CBO - Miyu Ito Profile @miyu.61 Her Instagram (@miyu.61) has over 240,000 followers. She is known not only for her glamorous appearance but also for her communication skills that deepen intimacy with fans and her ability to build a relatable worldview. Affiliated with Nexter Inc. I am Miyu Ito, and I am honored to be appointed as the CBO of Bijobi. Leveraging my experience as an influencer, I will pursue a beautiful and reassuring presentation so that the girls featured will genuinely feel 'happy to be on Bijobi!' I will not just disseminate cuteness and beauty, but will nurture it into a clean, high-quality media that is loved by readers and companies for a long time. Please look forward to the new and evolving 'Bijobi'! ■ Company Profiles & Contact Information [Media Operating Company] Company Name: BJ Inc. Location: 2-25-23-14F Nishi-Azabu, Minato-ku, Tokyo Representative: Yosuke Suda, Representative Director Business: Operation of Instagram media 'Bijobi', operation of Snack Bijobi [CBO's Affiliated Company] Operating Company Name: Nexter Inc. Holding Company Name: Nexter bran-do Holdings Inc. English Notation: Nexter Inc. | Nexter bran-do Holdings. Headquarters: 29F LaTour Shinjuku Garden, Sumitomo Fudosan Shinjuku Garden Tower, 3-8-3 Okubo, Shinjuku-ku, Tokyo Responsible Person: Yuta Hosoda, President & CEO Number of Staff: 47 (Group total, including contractors and part-time staff) Capital: 124,284,842 JPY (Group total, including capital reserve) Official HP: https://nexter.tokyo/ Official Twitter: @nexter_tokyo https://twitter.com/nexter_tokyo Official Instagram: @nexter_tokyo https://www.instagram.com/nexter_tokyo/ [For inquiries regarding this matter] Nexter Inc. Attn: Ishibashi Email: kohei@nexter.tokyo