From Itadaki Malatang! Exciting, cute, and addictive, Japan's first Malatang idol is born! First appearance at Sichuan Festival 2026! We will make all of Japan happy with our unique 'cute'!
Itadaki Malatang / Ouchi de Malatang Co., Ltd. has partnered with 98 & Co. to launch Japan's first 'Malatang Idol' group, debuting at the Sichuan Festival 2026 to fuse food and entertainment.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 21:00
- 🔍 Collected: April 8, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 15:37 (291h 7m after Collected)
## Business Alliance Concluded Between Itadaki Malatang / Ouchi de Malatang Co., Ltd. and Ninety-Eight & Co.
Idol group 'Kawaii tte iwanaito norou!' belonging to Ninety-Eight & Co. (98 & Co.)
### Itadaki Malatang / Ouchi de Malatang Co., Ltd.
Itadaki Malatang / Ouchi de Malatang Co., Ltd., a group company of Nexter Co., Ltd., which operates an SNS marketing business, conducts a comprehensive food distribution and sales business centered around the expansion of Itadaki Malatang. In addition to operating the frozen Malatang D2C brand 'Ouchi de Malatang' as a B2C business delivering products directly to consumers, the company is developing a B2B business through wholesale to retail businesses, spa facilities, and lodging facilities. Furthermore, starting from the Itadaki Malatang Shin-Okubo main store, the birthplace of Japanese-style Malatang, the company is proceeding with the expansion of directly managed stores and franchises in collaboration with regional resources under the theme of local production for local consumption. Through this, they aim to build a unique store model that handles everything from the upstream to the downstream of food seamlessly.
Itadaki Malatang / Ouchi de Malatang Co., Ltd. Japanese-style Malatang
### Ninety-Eight & Co.
Ninety-Eight & Co.
Idol group 'Kawaii tte iwanaito norou!' belonging to Ninety-Eight & Co. (98 & Co.)
### Itadaki Malatang / Ouchi de Malatang Co., Ltd.
Itadaki Malatang / Ouchi de Malatang Co., Ltd., a group company of Nexter Co., Ltd., which operates an SNS marketing business, conducts a comprehensive food distribution and sales business centered around the expansion of Itadaki Malatang. In addition to operating the frozen Malatang D2C brand 'Ouchi de Malatang' as a B2C business delivering products directly to consumers, the company is developing a B2B business through wholesale to retail businesses, spa facilities, and lodging facilities. Furthermore, starting from the Itadaki Malatang Shin-Okubo main store, the birthplace of Japanese-style Malatang, the company is proceeding with the expansion of directly managed stores and franchises in collaboration with regional resources under the theme of local production for local consumption. Through this, they aim to build a unique store model that handles everything from the upstream to the downstream of food seamlessly.
Itadaki Malatang / Ouchi de Malatang Co., Ltd. Japanese-style Malatang
### Ninety-Eight & Co.
Ninety-Eight & Co.