Sara Natsui Appointed as #ItadakiMalatang Official Ambassador | Also Serves as Sa-meshi Ambassador (PR) @maratan_tokyo Pioneer of Japanese-style Malatang
Sara Natsui has been appointed as the official ambassador (PR) for Itadaki Malatang / Ouchi de Malatang Inc. The company aims to popularize Japanese-style Malatang and promote SDGs.
📋 Article Processing Timeline
- 📰 Published: April 5, 2026 at 21:00
- 🔍 Collected: April 5, 2026 at 12:00
- 🤖 AI Analyzed: April 21, 2026 at 02:32 (374h 32m after Collected)
We are pleased to announce that Sara Natsui has been appointed as the official ambassador (PR) for Itadaki Malatang, and a partnership agreement has been concluded.
## Itadaki Malatang / Ouchi de Malatang Inc.
Itadaki Malatang / Ouchi de Malatang Inc. (Headquarters: Shinjuku-ku, Tokyo, Co-Representative: Yu Saito), a group company of Nexter Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Yugo Hosoda), which conducts SNS marketing business, is engaged in comprehensive food distribution and sales business expanding from the deployment of "Itadaki Malatang."
Our company operates the frozen Malatang D2C brand "Ouchi de Malatang" (https://maratan.tokyo) as a B2C business delivering products directly to consumers, while also developing a B2B business through wholesale to retail businesses, bath facilities, and accommodations.
Furthermore, starting from the Itadaki Malatang Shin-Okubo flagship store, which is the birthplace of Japanese-style Malatang, we are proceeding with the development of COS (directly managed stores) and FC (franchise) expansion linked with regional resources under the theme of local production for local consumption. We aim to build a unique store model that covers everything from upstream to downstream of the food industry seamlessly.
### Vision
"Making Japanese-style Malatang a new specialty of the Reiwa era, and a new pillar of Japanese food culture."
### Mission (Why we exist)
"We will establish Malatang as one of Japan's food cultures and raise this Japanese-style Malatang to become the representative of 'Japan's Malatang.'"
--- Like soba, udon, ramen, and sushi, we will engrave it as a food culture loved across eras, continuing to deliver surprise and health to people's lives. ---
### Value (Standards of Conduct)
One of the six articles is a brand message.
1. Delicious & Beauty Komachi
[To Customers]
"Deliciously, beautifully." Based on herbal medicine, gentle to the body, yet delicious. A bowl you can eat every day.
2. Next Innovation
[To Taste]
While respecting authentic spices and herbal culture, we interweave unique Japanese innovation and the times to evolve it.
3. Cultural Legacy
[To Culture]
We work with the awareness and responsibility that Japanese-style Malatang will become the "New Specialty of Reiwa."
4. Sustainability
[To Society]
We promote the reduction of food waste, utilize local ingredients, and seriously contribute to society.
5. Cool Japan
[To the World]
## Itadaki Malatang / Ouchi de Malatang Inc.
Itadaki Malatang / Ouchi de Malatang Inc. (Headquarters: Shinjuku-ku, Tokyo, Co-Representative: Yu Saito), a group company of Nexter Inc. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Yugo Hosoda), which conducts SNS marketing business, is engaged in comprehensive food distribution and sales business expanding from the deployment of "Itadaki Malatang."
Our company operates the frozen Malatang D2C brand "Ouchi de Malatang" (https://maratan.tokyo) as a B2C business delivering products directly to consumers, while also developing a B2B business through wholesale to retail businesses, bath facilities, and accommodations.
Furthermore, starting from the Itadaki Malatang Shin-Okubo flagship store, which is the birthplace of Japanese-style Malatang, we are proceeding with the development of COS (directly managed stores) and FC (franchise) expansion linked with regional resources under the theme of local production for local consumption. We aim to build a unique store model that covers everything from upstream to downstream of the food industry seamlessly.
### Vision
"Making Japanese-style Malatang a new specialty of the Reiwa era, and a new pillar of Japanese food culture."
### Mission (Why we exist)
"We will establish Malatang as one of Japan's food cultures and raise this Japanese-style Malatang to become the representative of 'Japan's Malatang.'"
--- Like soba, udon, ramen, and sushi, we will engrave it as a food culture loved across eras, continuing to deliver surprise and health to people's lives. ---
### Value (Standards of Conduct)
One of the six articles is a brand message.
1. Delicious & Beauty Komachi
[To Customers]
"Deliciously, beautifully." Based on herbal medicine, gentle to the body, yet delicious. A bowl you can eat every day.
2. Next Innovation
[To Taste]
While respecting authentic spices and herbal culture, we interweave unique Japanese innovation and the times to evolve it.
3. Cultural Legacy
[To Culture]
We work with the awareness and responsibility that Japanese-style Malatang will become the "New Specialty of Reiwa."
4. Sustainability
[To Society]
We promote the reduction of food waste, utilize local ingredients, and seriously contribute to society.
5. Cool Japan
[To the World]