About 35% believe CSR activities affect "attachment" and "pride" towards a company. "Environmental consideration (SDGs/Eco activities)" is the top-rated appealing activity.

Impact of CSR Activities on Companies

In recent years, the term "CSR activities" has become increasingly common.

CSR refers to initiatives where companies take responsibility not only for profit but also for the environment, local communities, and society.

So, how are these activities perceived by employees and consumers?

To find out, we conducted a survey on "CSR activities (social contribution/sustainability activities)" in collaboration with SERVO Co., Ltd., a comprehensive uniform manufacturer. The survey targeted 400 men and women nationwide who had previously responded that they have work experience as company employees, civil servants, or organization staff.

*When quoting the content of this press release, please adhere to the following:

- State that the source is "a survey conducted by NEXER Group Co., Ltd. and SERVO Co., Ltd."

- Include a link to SERVO Co., Ltd. (https://www.style-ist.jp/)

Survey Overview: "Survey on CSR Activities (Social Contribution/Sustainability Activities)"

Survey Method: Internet-based questionnaire

Survey Period: June 15, 2026 - June 22, 2026

Target Respondents: Men and women nationwide who responded in a preliminary survey that they have work experience as company employees, civil servants, or organization staff.

Valid Responses: 400 samples

Questions:

Question 1: Do you think your current (or most recent) workplace is interested in CSR activities (social contribution/sustainability activities)?

Question 2: If your workplace is engaged in CSR activities, to what extent are you aware of their content?

Question 3: Do you believe CSR activities affect "attachment" and "pride" towards a company?

Question 4: Please explain why.

Question 5: When choosing a job or changing jobs, do a company's CSR activities serve as a deciding factor?

Question 6: Among CSR activities, which do you find appealing? (Multiple answers allowed)

Question 7: If you learned that a company's uniforms incorporated "designs linked to social contribution (e.g., collaboration with art by people with disabilities)," would your impression of that company change?

Question 8: What kind of impression do you have of companies that introduce such uniforms?

Question 9: If you were a manager or person in charge, would you want to introduce products or uniforms that incorporate CSR elements?

Question 10: Please explain why.

*In principle, figures are rounded to the second decimal place, so the total may not equal 100%.

24.5% Responded That Their Workplace is Interested in CSR Activities

First, we asked respondents with work experience as company employees, civil servants, or organization staff if they thought their workplace was interested in CSR activities (social contribution/sustainability activities).

The results showed that 8.5% responded "Very interested" and 16.0% responded "Somewhat interested." Combined, this indicates that 24.5% of people have experience working in an environment where CSR activities are of interest.

On the other hand, 25.5% responded "Not very interested" and 26.5% responded "Not interested at all," totaling 52.0%, which is over half. Additionally, 23.5% responded "Don't know."

These results suggest that while some companies have a high interest in CSR activities, they are not sufficiently widespread in many workplaces. It also appears that a certain number of people are not aware of their own company's initiatives.

18.3% Responded That They Are Aware of the Content of CSR Activities Undertaken by Their Workplace

Next, we asked respondents with work experience as company employees, civil servants, or organization staff about their level of awareness regarding the CSR activities their workplace is engaged in.

The results showed that 5.5% responded "Very aware" and 12.8% responded "Somewhat aware." Combined, this means that only about 20% of people are aware of the content of CSR activities undertaken by their workplace.

On the other hand, 16.8% responded "I know the name but not the details" and 29.3% responded "I hardly know," totaling 46.1%. Furthermore, 35.8% responded "I don't know if CSR activities are being conducted."

This suggests that even in companies engaged in CSR activities, the content may not be sufficiently communicated to employees. It seems important not only to advance initiatives but also to share and disseminate information internally.

34.8% Responded That CSR Activities Affect "Attachment" and "Pride" Towards a Company

Subsequently, we asked respondents with work experience as company employees, civil servants, or organization staff if they believed CSR activities affect "attachment" and "pride" towards a company.

The results showed that 7.3% responded "Strongly affect" and 27.5% responded "Somewhat affect," totaling 34.8% who believe they have an impact.

On the other hand, 39.3% responded "Not very influential" and 26.0% responded "Not influential at all."

We also asked for the reasons behind their responses, and here are some excerpts:

Reasons for Responding "Influential"

- I think it's necessary as a contribution to society. (60s, Male)

- Because it's charity work. (70s, Female)

- I feel proud when I think the company plays a part in social contribution. (70s, Male)

- Contributing to society makes me feel proud. (40s, Male)

- I feel value in companies that engage in activities that contribute to society. (50s, Male)

Reasons for Responding "Not Influential"

- I think how easy it is to work there is more important. (30s, Female)

- I don't really know. (40s, Female)

- Even if the company engages in CSR, it doesn't benefit the employees. (40s, Female)

- It doesn't affect my salary. (40s, Male)

- I want to contribute to local and environmental activities, but the company isn't prosperous enough for employees to feel motivated. (30s, Female)

Looking at the reasons, it's clear that evaluations of CSR activities are divided.

Among those who responded "Influential," comments included, "I feel proud when I think the company plays a part in social contribution" and "I feel value in companies that engage in activities that contribute to society." There were also opinions like "It's in line with the times," suggesting that some people connect CSR activities with trust and goodwill towards a company.

Conversely, among those who responded "Not influential," comments included "Work environment is more important," "It doesn't affect my salary," and "It doesn't benefit employees." This indicates that many people prioritize compensation and workplace environment over CSR activities.

Therefore, the evaluation of CSR activities seems to be influenced not only by a company's social contributions but also by an individual's working environment and compensation.

23.8% Responded That CSR Activities Are a Deciding Factor When Choosing a Job or Changing Jobs

Next, we asked respondents with work experience as company employees, civil servants, or organization staff whether CSR activities serve as a deciding factor when choosing a job or changing jobs.

The results showed that 4.3% responded "Very much so" and 19.5% responded "Somewhat so." Combined, this means that 23.8% consider CSR activities as a factor in their job selection.

On the other hand, 40.5% responded "Not very much so" and 35.8% responded "Not at all."

While CSR activities are one element that influences a company's image, many people seem to prioritize other conditions when deciding on a job.

This suggests a certain gap between interest in CSR activities and actual company selection.

50.5% Responded That "Environmental Consideration (SDGs/Eco Activities)" is the Most Appealing CSR Activity

Next, we asked respondents with work experience as company employees, civil servants, or organization staff which CSR activities they found appealing.

The most common response was "Environmental consideration (SDGs/Eco activities)" at 50.5%. This was followed by "Community contribution" at 38.5%, "Disaster relief" at 32.8%, and "Support for people with disabilities" at 19.8%.

Environmental consideration was the most appealing CSR activity. With the widespread recognition of the term SDGs, eco-friendly initiatives are likely the most relatable and easily empathized themes.

It is also noteworthy that community contribution and disaster relief followed. Themes directly related to one's life and security in times of need seem to attract more attention.

38.0% Responded That Their Impression of a Company Improves with Social Contribution Designs on Uniforms

Subsequently, we asked respondents with work experience as company employees, civil servants, or organization staff if their impression of a company would change if its uniforms featured "designs linked to social contribution."

"Designs linked to social contribution" refers to designs such as collaborations with art by people with disabilities.

The results showed that 7.5% responded "Greatly improves" and 30.5% responded "Somewhat improves," totaling 38.0% who stated their impression of the company would improve.

On the other hand, 57.5% responded "No change" and 4.5% responded "Worsens."

We also asked about the specific impressions they would have, and here are some excerpts:

What kind of impression do you have of companies that introduce such uniforms?

- They have well-established systems. (30s, Male)

- I think they have consideration and empathy for people with disabilities. (40s, Female)

- I think they are doing good work for people with disabilities. (30s, Male)

- Image of a sustainable company. (40s, Male)

- I want to support companies that are doing wonderful work. (40s, Female)

- I think they want to improve their image. (20s, Female)

- It's the norm now. (80s, Male)

While there were calm observations like "I think they want to improve their image" and "It's the norm now," positive opinions such as "I think they have consideration and empathy for people with disabilities" and "I want to support companies that are doing wonderful work" were prominent.

Although people who prioritize designs linked to social contribution are still few, few perceive them negatively, and they seem to give a positive impression to many.

Uniforms are worn daily and are seen by many people.

Therefore, by conveying efforts towards social contribution through design, it may lead to understanding of the company's stance and values, becoming a factor that creates a favorable impression.

44.8% Responded That If They Were a Manager, They Would "Want to Introduce Products/Uniforms Incorporating CSR Elements"

Finally, we asked respondents with work experience as company employees, civil servants, or organization staff if they would want to introduce products or uniforms incorporating CSR elements if they were in a managerial or responsible position.

The results showed that 6.5% responded "Definitely want to introduce" and 38.3% responded "Would like to introduce if there's an opportunity," totaling 44.8% who showed a positive stance towards introduction.

On the other hand, 25.8% responded "Not very interested in introducing" and 29.5% responded "Not interested in introducing."

We also asked for the reasons, and here are some excerpts:

Reasons for Responding "Want to Introduce"

- It boosts work motivation. (30s, Male)

- They seem trustworthy. (30s, Female)

- It helps with environmental issues. (40s, Female)

- I want to participate in such activities. (30s, Male)

- It boosts work motivation. (40s, Male)

Reasons for Responding "Don't Want to Introduce"

- It might be distracting and neglect the main work. (40s, Male)

- It incurs costs. (40s, Male)

- Comfort is important. (30s, Female)

- It feels hypocritical. (40s, Male)

- I think it's better not to emphasize that the company is like that. (30s, Female)

It was found that 44.8% of people are positive about introducing designs linked to social contribution if they were in a managerial position.

Among those who want to introduce them, comments included "It boosts work motivation," "They seem trustworthy," and "It helps with environmental issues." Many seem to expect that it will not only increase participation in social contribution but also improve corporate image and employee awareness.

On the other hand, practical opinions such as "It incurs costs" and "Comfort is important" were also observed. If a system that balances social contribution and functionality can be established, the hurdle for introduction may be lowered.

Designs linked to social contribution are likely to attract further attention in the future as initiatives that naturally convey a company's values and also lead to trust from employees and customers.

Summary

In this survey, 34.8% of people believed that CSR activities affect "attachment" and "pride" towards a company.

Furthermore, "Environmental consideration (SDGs/Eco activities)" was the most frequently chosen appealing activity, supported by half of the respondents.

Additionally, 38.0% had a favorable impression of uniforms with designs linked to social contribution, with very few holding negative impressions.

Even when considering the perspective of a manager, 44.8% are positive about introduction.

On the other hand, only about 20% are aware of the content of their workplace's CSR activities, indicating that a lack of internal sharing regarding CSR remains a challenge.

While CSR activities are not necessarily a deciding factor in choosing a company at present,

it is evident that they are steadily being evaluated as a means of communicating a company's values and stance towards society.

In particular, items that are frequently seen in daily life, such as uniforms, can naturally convey a company's initiatives.

As a method to balance social contribution and enhancement of corporate value, they may attract more attention in the future.

<For Use in Articles, etc.>

- State that the source is "a survey conducted by NEXER Group Co., Ltd. and SERVO Co., Ltd."

- Include a link to SERVO Co., Ltd. (https://www.style-ist.jp/)

[About SERVO Co., Ltd.]

Location: Fujister Building Nihonbashi, 11-8 Nihonbashi Odenmacho, Chuo-ku, Tokyo 103-0011

Representative Director: Fumihiro Ueda

Main Phone: 03-6861-8400

Company Website URL: https://www.servo-uni.com/

Official Mail Order URL: https://www.style-ist.jp/

Business Activities: Planning, production, and sales of work uniforms, general sales (EC)

[About NEXER Group Co., Ltd.]

Headquarters: Rise Arena Building 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013

Representative Director: Yuya Miyata

URL: https://www.nexer.co.jp

Business Activities: SEO, Web Branding, Web Advertising, Website Production, Media