The top image of duck hot pot is "A luxurious hot pot for the cold season"! Approximately 74% also think it's "good" as a gift, indicating high demand as a present.

Survey on "Special Food Experience" and "Special Occasion Consumption" related to Duck Hot Pot

Hot pot dishes add color to family gatherings and the dining table during the cold season.

Among them, duck hot pot is popular as a slightly special dish that allows you to enjoy the rich flavor of its fat and its elegant broth.

So, in what situations do people who have actually eaten duck hot pot enjoy it, and what kind of special feeling do they get from it? Also, if they were to choose it as a gift or a treat for themselves, what kind of duck hot pot would they be looking for?

Therefore, in collaboration with Fujino Co., Ltd., we conducted a survey on "Special Food Experience" and "Special Occasion Consumption" related to duck hot pot among 135 men and women nationwide who answered in a preliminary survey that they had eaten duck hot pot.

*When quoting the content of this press release, please take the following actions:

- Indicate that the source is "a survey by NEXER Group Co., Ltd. and Fujino Co., Ltd."

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Survey Overview of "Survey on "Special Food Experience" and "Special Occasion Consumption" related to Duck Hot Pot"

Survey Method: Internet-based questionnaire

Survey Period: June 8, 2026 - June 15, 2026

Survey Target: Men and women nationwide who answered in a preliminary survey that they had eaten duck hot pot

Valid Responses: 135 samples

Questions:

Question 1: In what scenes do you think duck hot pot is a suitable dish? (Multiple selections allowed)

Question 2: What do you think about giving or receiving duck hot pot as a gift?

Question 3: Please explain the reason.

Question 4: If there were an mail-order set for duck hot pot, what contents would make you feel it's "perfect as a gift"? (Multiple selections allowed)

Question 5: If you were to purchase a mail-order duck hot pot set for "personal use," in what kind of situation would you want to order it? (Multiple selections allowed)

Question 6: Please explain the reason.

*In principle, values are rounded to the second decimal place, so the total may not be 100%.

64.4% responded that duck hot pot is a dish suitable for "a luxurious hot pot for the cold season"

First, we asked people what kind of scenes they thought duck hot pot was suitable for.

The most common answer was "A luxurious hot pot for the cold season" at 64.4%.

This was followed by "A special meal for the family" at 36.3% and "Year-end and New Year holidays/New Year's Day" at 16.3%.

Other responses included "I want to eat it regularly" at 14.1%, "Celebrations for anniversaries/birthdays" at 10.4%, and "Entertaining important people" at 9.6%.

The top responses were scenes that evoke special times, such as the cold season, family meals, and year-end holidays.

Duck hot pot seems to be perceived more as a celebratory meal to share with loved ones rather than an everyday hot pot dish.

On the other hand, a certain number of people also responded that they "want to eat it regularly."

This suggests that while it is a special dish, some people also want to enjoy it more casually.

74.0% responded that they "think it's good" to give or receive duck hot pot as a gift

Next, we asked people what they thought about giving or receiving duck hot pot as a gift.

"I think it's very good" was 28.1% and "I think it's somewhat good" was 45.9%, for a total of 74.0% who responded positively. On the other hand, only 24.4% thought "I don't think it's very good" and 1.5% thought "I don't think it's good at all."

We asked for the reasons why they thought it was good, and here are some excerpts.

Reasons why people think it's good to give or receive duck hot pot as a gift

- I think it's good because it's special and not something you eat often. (30s, Female)

- Because it makes me feel celebrated. (30s, Male)

- I love duck meat, so I'm very happy to receive it, and I think it would be well-received as a gift. (40s, Female)

- Duck hot pot is delicious and a local specialty. (40s, Male)

- It has a sophisticated taste and seems like it would be well-received. (50s, Male)

The expectation of a "special feeling because it's not something you eat often" stood out.

There were also comments citing its value as a local specialty and the joy of receiving it.

Duck hot pot seems to be perceived as a gift that conveys a special dining experience, rather than an everyday meal.

77.8% responded that a "set including duck meat, broth, and vegetables" is perfect as a gift

Next, we asked what contents would make them feel a mail-order duck hot pot set is "perfect as a gift."

The most common answer was "A set including duck meat, broth, and vegetables" at 77.8%, a significantly high result. This was followed by "Includes ingredients for finishing with soba noodles or zosui (rice porridge)" and "The recipient can specify the delivery date and time," both at 32.6%.

The most popular option was a complete set that allows you to enjoy a meal as soon as it arrives. The inclusion of not only duck meat but also broth and vegetables is appreciated for reducing the preparation effort for the recipient.

Furthermore, contents that allow for enjoying the meal until the finish, and the consideration of allowing the recipient to choose the delivery time, are also factors that enhance satisfaction as a gift.

64.4% responded that they want to order duck hot pot for "personal use" in situations where they want to "enjoy it slowly at home during the cold season"

Finally, we asked people in what situations they would want to purchase a mail-order duck hot pot set for "personal use."

The most common answer was "I want to enjoy it slowly at home during the cold season" at 64.4%.

This was followed by "Hot pot party with family and friends" at 24.4% and "As a celebratory meal for year-end and New Year holidays" at 21.5%.

We asked for the reasons behind each response, and here are some excerpts.

Those who responded "I want to enjoy it slowly at home during the cold season"

- It's not a cheap hot pot, so I want to eat it as a treat. (30s, Female)

- It's delicious when it's cold. (50s, Male)

- It's most relaxing to have hot pot at home. (60s, Female)

Those who responded "Hot pot party with family and friends"

- I want to eat it with my family as a celebratory meal. I want to eat it with a large family. (30s, Female)

- It feels luxurious, so I want to enjoy it with everyone. (50s, Female)

- Special hot pots are better eaten with many people. (50s, Male)

Those who responded "As a celebratory meal for year-end and New Year holidays"

- Eating it with family during the cold year-end and New Year holidays would make for a more delicious and enjoyable meal. (40s, Male)

- Duck hot pot is perfect for year-end and New Year. (60s, Male)

- New Year is a special season. (70s, Male)

In the case of personal purchases, "coldness" and "specialness" were still key factors.

The most frequent response was the desire to savor it slowly at home during the cold season, indicating a strong preference for the style of "enjoying luxury while relaxing at home" rather than dining out.

Summary

This survey revealed that duck hot pot is popular as "a luxurious hot pot for the cold season," and approximately 74% of people feel positively about giving or receiving it as a gift.

Particularly desired were sets that include duck meat, broth, and vegetables, allowing for immediate enjoyment upon arrival.

The appeal as a gift seems to stem from the ability to savor it slowly at home on a cold day and the reduced preparation effort.

Duck hot pot is a dish that can deliver a special dining experience to the recipient and can also be enjoyed as a treat for oneself.

By utilizing mail-order services that focus on ingredients and convenience, one can easily enjoy a special moment at home.

<For use in articles, etc.>

- Indicate that the source is "a survey by NEXER Group Co., Ltd. and Fujino Co., Ltd."

- Include a link to Fujino Co., Ltd. (https://www.fuji-no.shop/)

【About Fujino Co., Ltd.】

Location: 3-9-10 Fukushima, Fukushima-ku, Osaka-shi, Osaka 553-0003

TEL: 06-6456-2400

Representative: Kohei Kunitsugu

【About NEXER Group Co., Ltd.】

Headquarters: Rise Arena Bldg. 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013

Representative Director: Yuya Miyata

URL: https://www.nexer.co.jp

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