Approximately 73% Unaware of Rising Market Prices for Antiques and Art; "Less Likely to Lose Value During Inflation" is Top Appeal for Those Wanting to Hold "Real Assets"

Survey on Awareness of Asset Value of Antiques and Art

Old hanging scrolls and ceramics stored in a kura, or famous paintings seen in museums.

When you hear the words antiques and art, you might strongly associate them with hobbies or objects of appreciation.

However, in recent years, the movement to view them as "assets" is also spreading.

So, to what extent are people in general aware of the asset value of antiques and art?

Therefore, in collaboration with the antique appraisal specialty store "Eijyudou," we conducted a survey on "Asset Value of Antiques and Art" targeting 500 men and women nationwide.

*When quoting the content of this press release, please take the following actions:*

* Indicate that the source is a "Survey by NEXER Group Inc. and Eijyudou" * Include a link to Eijyudou (https://www.eijyudou.com/)

Survey Outline: "Survey on Asset Value of Antiques and Art"

Survey Method: Internet-based questionnaire

Survey Period: June 17, 2026 - June 24, 2026

Target Respondents: Men and women nationwide

Valid Responses: 500 samples

Questions:

Question 1: Have you ever considered antiques and art as "assets"?

Question 2: Are you aware that there are genres of antiques and art whose market prices have been rising in recent years?

Question 3: In addition to "financial assets" such as stocks and investment trusts, are you interested in holding "real assets" such as real estate, precious metals, antiques, and art?

Question 4: Please tell us the reasons and background for your interest.

Question 5: What do you find appealing about antiques and art as "real assets"? (Multiple selections possible)

Question 6: How important do you think it is to grasp the "appropriate market price" in advance when considering the purchase or sale of antiques and art?

Question 7: Please explain the reason.

*Note: Totals may not add up to 100% because figures are rounded to the second decimal place.

70.4% Responded, "Never considered antiques and art as assets"

First, we asked if respondents had ever considered antiques and art as "assets."

The result was that "not at all" accounted for the majority at 70.4%.

"Not much" was 20.6%, "sometimes" was 7.4%, and "often" was only 1.6%.

We found that over 70% of people have no experience considering antiques and art as assets.

For many people, the image seems to be that they are "things to appreciate" or "things to enjoy as a hobby."

However, paintings and ceramics can also have value as assets.

Even if they are not consciously considered as such, some paintings and ceramics that are close at hand may have the potential for their value to be re-evaluated.

72.8% Responded, "Completely unaware" that there are genres of antiques and art whose market prices have been rising in recent years

Next, we asked if respondents were aware that there are genres of antiques and art whose market prices have been rising in recent years.

The largest response was "completely unaware" at 72.8%.

Furthermore, "have heard of it to some extent" was 16.4%, "vaguely aware" was 8.8%, and "aware (specific genres are also understood)" was 2.0%.

While prices can fluctuate significantly in some genres, this information remains within specialized domains and is not widely known to the general public.

Therefore, the possibility of value increasing without notice is also apparent.

Re-evaluating the value of items you own might lead to new discoveries.

13.6% Are Interested in Holding "Real Assets"

Next, we asked if respondents were interested in holding "real assets" in addition to financial assets.

Real assets are assets that have value in their physical form, such as real estate, precious metals, antiques, and art.

As a result, "very interested" was 2.2% and "somewhat interested" was 11.4%, totaling 13.6% of people showing interest.

On the other hand, "not very interested" was 21.0% and "not interested at all" was 65.4%.

Additionally, we asked those who responded "very interested" or "somewhat interested" about their reasons and background for their interest. Here are some examples.

Please tell us the reasons and background for your interest.

* It's appealing because it can be converted to money. (20s, Male) * Because the same work can never be created again. (30s, Female) * Because you can experience history, and its asset value is being re-evaluated. (40s, Female) * Because it is an asset that is strong against inflation risk. (50s, Male) * It serves as diversification of investment. (40s, Male) * I became interested watching "Nantemo Kantte-dan" (a TV show). (50s, Male)

While people who look to real assets apart from financial assets are still a minority, a certain number of people are showing interest.

Looking at the reasons and backgrounds, it can be seen that people are attracted not only by their asset value but also by their uniqueness, historical value, and diversification of investment.

Also, some people "became interested after watching an appraisal show," indicating that interest can arise from familiar triggers.

Perhaps the appeal lies in the fact that they can be enjoyed while displayed and their value can be maintained, which is unique compared to other assets.

Top Appeal for Antiques and Art as "Real Assets": "Less Likely to Lose Value During Inflation"

Next, we asked those interested in holding "real assets" such as real estate, precious metals, antiques, and art, in addition to "financial assets" like stocks and investment trusts, what they find appealing about antiques and art as real assets.

The most common answer was "less likely to lose value during inflation" at 48.5%.

Following that were "universal value/rarity" and "can be an asset while owned and appreciated" at 45.6%.

The results show that many people are attracted to antiques and art not only for their aspect as assets but also for their rarity, cultural value, and the fact that they can be enjoyed in daily life.

Features unique to real assets seem to be attracting interest as an option for asset building.

54.6% Responded that Grasping the "Appropriate Market Price" in Advance is Important

Finally, we asked how important respondents thought it was to grasp the "appropriate market price" in advance when considering the purchase or sale of antiques and art.

As a result, "very important" was 33.8% and "somewhat important" was 20.8%, totaling 54.6% of people who consider it important.

On the other hand, "not important at all" was 34.8% and "not very important" was 10.6%.

We also asked for the reasons, and here are some examples.

Reasons for considering it important:

* I don't want to be deceived. (30s, Female) * I want to know if it has value. (30s, Male) * Because you could lose out if you don't know the appropriate price. (40s, Male) * It's useful as a reference when selling. (40s, Female) * It's necessary so as not to be misled about the value. (70s, Male)

Reasons for considering it not important:

* Because I see them as art, not assets. (30s, Female) * Because storage becomes a risk, so I don't want to own them. (40s, Male)

The evaluation of knowing the appropriate market price in advance was divided.

Reasons for considering it important included voices such as "I don't want to be deceived," "I want to know if it has value," "Because you could lose out if you don't know the appropriate price," "It's useful as a reference when selling," and "It's necessary so as not to be misled about the value."

This suggests a desire for a sense of satisfaction during transactions.

On the other hand, there were also opinions that did not necessarily prioritize grasping the price in advance, such as "Because I see them as art, not assets."

Since the value of each antique and piece of art differs, knowing the appropriate market price in advance seems to be an important point for conducting transactions with peace of mind.

For this reason, it is important to request an appraisal from a reliable specialist dealer and make a decision with satisfaction.

Summary

In this survey, only 10.8% knew that the market prices of antiques and art were rising.

Furthermore, over 70% had never considered them "assets" in the first place.

On the other hand, those interested in real assets found them appealing for reasons such as "less likely to lose value during inflation" and "can be an asset while owned and appreciated."

Additionally, 54.6% consider grasping the "appropriate market price" at the time of transaction to be important.

From these results, it can be seen that while the rise in market prices for antiques and art is not yet widely known, a certain number of people are interested in their characteristics and appeal.

Antiques and art are fields where the perception of value changes depending on how they are viewed and the availability of information.

Wouldn't it lead to a satisfactory choice to first know the appropriate price and confirm it through reliable appraisal?

<For use in articles, etc.>

* Indicate that the source is a "Survey by NEXER Group Inc. and Eijyudou" * Include a link to Eijyudou (https://www.eijyudou.com/)

<About Eijyudou>

Location: 1F, 135 Nishihara-cho, Nishi-ku, Nagoya-shi, Aichi, 452-0848

Representative: Hiroshi Ogawa

Phone Number: 0120-060-510

Business Activities: In-store purchase of antiques and crafts, on-site purchase of antiques and crafts, wholesale and retail of antiques and crafts, mail-in purchase of antiques and crafts

<About NEXER Group Inc.>

Headquarters: Rise Arena Bldg. 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo, 170-0013

Representative Director: Yuya Miyata

URL: https://www.nexer.co.jp

Business Activities: SEO, Web Branding, Web Advertising, Website Production, Media