Hotel Renovations & Renewals: Approx. 56% Respond with 'Fresh Feelings & Expectations.' For Impressions of Regular Renewals, 'Likely High Awareness of Service Quality' is Most Common at 35.5%

Survey on Customer Impressions and Expectations Regarding Hotel Renovations and Renewals

When you book a hotel at your travel destination, you might find it has been renovated without you realizing it.

When the facilities in the lobby or guest rooms are new, there are moments when you can't help but stop and notice the changes in a hotel you haven't visited in a while.

So, how do users actually feel about hotel renovations and renewals?

Therefore, in collaboration with Doi Corporation, we conducted a survey on "Hotel Renovations and Renewals" targeting 400 men and women nationwide who responded that they "have used hotels" in a preliminary survey.

*When quoting the content of this press release, please take the following actions:*

* Indicate that the source is "a survey by NEXER Inc. and Doi Corporation." * Include a link to Doi Corporation (https://kk-doi.co.jp/)

"Hotel Renovation and Renewal Survey" Overview

Survey Method: Internet-based questionnaire

Survey Period: June 3, 2026 - June 10, 2026

Target Respondents: Men and women nationwide who responded that they "have used hotels" in a preliminary survey.

Valid Responses: 400 samples

Questions:

Question 1: When a hotel you frequently use or have stayed at before is "renovated/renewed," how do you feel?

Question 2: Please tell us the reason.

Question 3: When you visit a hotel after renovation, have you ever felt "it improved after renovation" or "it was better before renovation"? (Multiple answers allowed)

Question 4: Specifically, in what ways did you feel "it improved after renovation"?

Question 5: Specifically, in what ways did you feel "it was better before renovation"?

Question 6: What impression do you have of "hotels that regularly renew their interiors"? (Multiple answers allowed)

Question 7: Have you ever "stayed for the first time" or "revisited after a long time" due to a hotel renovation or renewal?

Question 8: What was the trigger? (Multiple answers allowed)

*In principle, values are rounded to the second decimal place, so the total may not be 100%.*

55.8% Respond with "Fresh Feelings & Expectations" Regarding Renovations/Renewals

First, we asked about the feelings people have when a hotel they frequently use or have stayed at before is "renovated/renewed."

The results showed that 33.3% felt "a sense of freshness" and 22.5% felt "heightened expectations," indicating that 55.8% of people have positive emotions.

On the other hand, 41.3% answered "I don't particularly care," while "I feel a sense of discomfort" and "Other" accounted for 1.5% each.

It seems that the reception of the same renovation can be divided among people, with some viewing hotels solely as places to sleep, and others enjoying the change in space.

We asked for the reasons behind each response, and here are some excerpts:

Respondents who answered "I feel a sense of freshness":

* I like being able to experience a sense of the extraordinary. (20s, Male) * When it becomes clean, it feels like I've come to a different hotel. (30s, Female) * Because it feels like a newly built hotel. (30s, Male)

Respondents who answered "heightened expectations":

* I'm looking forward to it because it seems like it will be cleaner. (20s, Female) * Because the interior has changed and I can enjoy a different atmosphere. (30s, Female) * I have expectations that it might be more comfortable to stay in. (40s, Female)

Respondents who answered "I don't particularly care":

* I don't use it often, so I don't really care. (30s, Female) * I prioritize price and service, so renovations and renewals don't bother me much. (30s, Male) * If it became something completely different, I'd care, but for a minor renewal, I don't feel anything. (40s, Male)

It appears that the expectation of the appearance and atmosphere becoming "cleaner" or "newer" due to renovations is the source of these positive feelings. Even in a familiar hotel, the appeal of a renewal might be the ability to experience a sense of the extraordinary, as if you've come to a different place.

36.8% Have Experienced Feeling "It Improved After Renovation"

Next, we asked if people had ever felt "it improved after renovation" or "it was better before renovation" when visiting a hotel after it was renovated.

The most common response was "I have felt it improved after renovation" at 36.8%, and "I have felt it was better before renovation" at 5.3%.

Additionally, 59.8% answered "neither."

Those who felt it "improved" were about 7 times more numerous than those who felt it "worsened," suggesting that renovations are generally perceived as positive changes by users.

So, what specific aspects changed the impression?

We asked about the points that were felt to have improved after renovation and the points that were felt to be better before renovation, and here are some excerpts:

Specifically, in what ways did you feel "it improved after renovation"?

* I was impressed when they added a hot spring. (20s, Male) * The bath and toilet became even cleaner. (20s, Female) * I thought the renovation was a great success when the bathing area became cleaner and more relaxing. (30s, Female) * It was good that the amenities improved. (30s, Male) * I feel it's all good, like being able to watch streaming services on the TV and faster Wi-Fi. (40s, Male) * The water facilities became easier to use, and the building became barrier-free. (40s, Female)

Specifically, in what ways did you feel "it was better before renovation"?

* The previous space was more calming. (30s, Female) * The old design had more character. (50s, Male) * It became too clean, and the service worsened. (50s, Female) * It became self-check-in, and I didn't understand what to do. (50s, Male) * The rooftop was removed, and I couldn't see the starry sky. (60s, Female) * I was used to it, so the familiar one was better. (70s, Male)

Regarding the points that improved, many mentioned the cleanliness of bathrooms and water facilities, as well as equipment like Wi-Fi. Visible improvements in comfort seem to lead to satisfaction.

On the other hand, regarding the points that were better before renovation, it is clear that some people value qualities that cannot be measured by newness alone, such as a calm atmosphere and the charm of older designs.

Renovations will also need to address how to preserve these unchanging merits.

Impression of "Hotels That Regularly Renew" is "Likely High Awareness of Service Quality" at 35.5%

Next, we asked about the impression people have of "hotels that regularly renew their interiors."

The most common response was "Likely high awareness of service quality" at 35.5%.

Additionally, "Can always stay with a fresh feeling" was 34.3%, and "I don't particularly care" was 32.3%.

Furthermore, "Feel a sense of trust and security" was 18.8%, "Have a favorable impression of management's stance" was 17.8%, "It's fun to see changes" was 10.8%, and "Other" was 2.8%.

The results show that impressions related to the hotel itself, such as "service quality," "trust," and "management's stance," ranked high. Continuously improving facilities appears to foster trust in the entire establishment.

13.5% Have "Stayed for the First Time or Revisited" Due to Renovations/Renewals

Finally, we asked if people had ever "stayed for the first time" or "revisited after a long time" due to a hotel renovation or renewal.

The results showed that 13.5% had the experience, and 86.5% had not.

While not the majority, it is evident that over 10% of people take actual lodging action prompted by renovations.

Next, we asked those who had "stayed for the first time" or "revisited after a long time" due to a hotel renovation or renewal about the trigger.

The most common response was "Saw advertisements or announcements of the renewal" at 53.7%, exceeding half.

Following that were "Became interested in new guest rooms or facilities" at 33.3%, "Learned through social media or reviews" at 27.8%, and "Wanted to see the difference from before" at 18.5%.

It appears that communication from the facility, such as advertisements and announcements, is the biggest trigger. Properly conveying the fact of renewal likely leads to new visitors.

Summary

This survey revealed that 55.8% of people have fresh feelings and expectations regarding hotel renovations and renewals. Furthermore, hotels that regularly renew receive favorable impressions such as "likely high awareness of service quality."

Continuously updating spaces is not just about refreshing the appearance but also an effort to foster trust and expectations from users. On the other hand, we must not forget the voices that miss the familiar atmosphere and tranquility.

The important thing is to discern what should be changed and what should be preserved.

When choosing your next place to stay, paying attention to the thought process behind how the space has been prepared can enrich your usual hotel selection.

*Regarding use in articles, etc.:*

* Indicate that the source is "a survey by NEXER Inc. and Doi Corporation." * Include a link to Doi Corporation (https://kk-doi.co.jp/)

[About Doi Corporation]

Head Office: 2933-1 Tomihara, Kita-ku, Okayama-shi, Okayama 701-1153

Representative Director: Soichiro Doi

Phone Number: 086-254-7100

Business Activities: Planning, design, and construction of commercial facilities; design, manufacturing, and delivery of custom fixtures.

[About NEXER Inc.]

Head Office: Rise Arena Bldg. 11F, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013

Representative Director: Yuya Miyata

URL: https://www.nexer.co.jp

Business Activities: SEO, Web Branding, Web Advertising, Website Production, Media