Price is the Top Factor in Choosing a Beauty Salon! Survey Shows 80% Satisfaction Rate

Key facts

  • Price is the Top Factor in Choosing a Beauty Salon! Survey Shows 80% Satisfaction Rate
  • NEXER and Forest Symphony surveyed women who have used beauty salons. Results show that "skin/facial care" is the primary purpose, and "price" is the most important factor in salon selection.
  • Source: PR Times
  • Date: June 11, 2026

Direct answer

NEXER and Forest Symphony surveyed women who have used beauty salons. Results show that "skin/facial care" is the primary purpose, and "price" is the most important factor in salon selection.

Citation
Price is the Top Factor in Choosing a Beauty Salon! Survey Shows 80% Satisfaction Rate (June 11, 2026), PR Times
Source
PR Times
Date
June 11, 2026
NEXER and Forest Symphony surveyed women who have used beauty salons. Results show that "skin/facial care" is the primary purpose, and "price" is the most important factor in salon selection.
調査NQ 90/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: June 11, 2026 at 22:00
  • 🔍 Collected: June 11, 2026 at 13:21
  • 🤖 AI Analyzed: June 11, 2026 at 14:41 (1h 20m after Collected)
■ Surveying Real Voices on Salon Usage, Searching Methods, and Selection Priorities

While "esthetic" is a general term, individual purposes vary significantly.

Some seek beautiful skin, others wish to resolve unwanted hair issues, and some just want to relieve daily fatigue.

So, what motivates individuals to visit a beauty salon, and what criteria do they use for selection?

This time, in collaboration with Forest Symphony, a provider of professional beauty equipment, we conducted a survey on "how to choose a beauty salon" among 50 women who indicated in a preliminary survey that they had used one.

■ 60.0% Visited for "Beautiful Skin/Facial Care"

When asked about the purpose of using a salon, "beautiful skin/facial care" was the most common response at 60.0%.
This was followed by "hair removal" at 44.0%, "slimming/body makeup" at 32.0%, and "relaxation" at 22.0%.

■ 34.0% Found Their Salon through "Referrals"

When asked how they searched for their salon, the most frequent answer was "referrals from acquaintances" at 34.0%.
This was followed by "comparison/booking websites" at 18.0% and "Google Search" at 12.0%.

"Sense of security" was a key keyword mentioned by those who chose referrals. Since beauty services involve direct physical contact, information based on the actual experience of someone trusted is highly valued.

■ 26.0% Prioritize "Price" in Selection

When asked about the most important point when choosing a salon, the top response was "price" at 26.0%.
This was followed by "location/ease of access" at 22.0% and "reviews/reputation" at 16.0%.

Responses suggest a perspective focused on whether it is "sustainable without strain." Ease of access is a factor directly linked to the ability to continue treatment.

■ 80.0% Are "Satisfied" with Their Salon Selection

When asked if they were satisfied with their salon after actually attending, 24.0% said they were "very satisfied" and 56.0% said "somewhat satisfied," totaling 80.0%.
On the other hand, 14.0% felt "somewhat dissatisfied" and 6.0% felt "very dissatisfied," indicating that about 20% felt some form of dissatisfaction.

FAQ

What percentage of women surveyed by NEXER and Forest Symphony reported satisfaction with beauty salons?

80% of women surveyed by NEXER and Forest Symphony reported satisfaction with beauty salons.

What factor did NEXER and Forest Symphony identify as most important in choosing a beauty salon?

NEXER and Forest Symphony identified price as the most important factor in choosing a beauty salon.

Which brands conducted the beauty salon survey involving women's preferences in 2023?

NEX游戏副本 and Forest Symphony conducted the beauty salon survey on women's preferences in 2023.

What service do most women seek according to the NEXER and Forest Symphony salon survey?

Most women seek skin/facial care according to the NEXER and Forest Symphony salon survey.

How many women participated in the Forest Symphony and NEXER beauty salon satisfaction survey?

The article does not specify the exact number of women who participated in the Forest Symphony and NEXER survey.