Survey on Corporate Manga Utilization: 'Product and Service Introduction' Ranks First for Use Cases
Key facts
- Survey on Corporate Manga Utilization: 'Product and Service Introduction' Ranks First for Use Cases
- NEXER and Digital Shokunin Inc. released results of a survey on manga utilization in business. With a latent consideration rate of 26.0%, companies already using manga report high satisfaction regarding 'clarity' and 'customer acquisition.'
- Source: PR Times
- Date: June 8, 2026
Direct answer
NEXER and Digital Shokunin Inc. released results of a survey on manga utilization in business. With a latent consideration rate of 26.0%, companies already using manga report high satisfaction regarding 'clarity' and 'customer acquisition.'
- Citation
- Survey on Corporate Manga Utilization: 'Product and Service Introduction' Ranks First for Use Cases (June 8, 2026), PR Times
- Source
- PR Times
- Date
- June 8, 2026
NEXER and Digital Shokunin Inc. released results of a survey on manga utilization in business. With a latent consideration rate of 26.0%, companies already using manga report high satisfaction regarding 'clarity' and 'customer acquisition.'
📋 Article Processing Timeline
- 📰 Published: June 8, 2026 at 19:00
- 🔍 Collected: June 8, 2026 at 10:21
- 🤖 AI Analyzed: June 10, 2026 at 11:56 (49h 34m after Collected)
## Background and Purpose
As manga utilization in business settings increases, many companies face challenges regarding its effectiveness and criteria for outsourcing. This survey aimed to clarify awareness of outsourcing manga production, targeting 100 professionals experienced in marketing, PR, HR, and sales.
## Key Survey Results
### 1. Interest in Manga Adoption
Among those without previous usage experience, 26.0% expressed interest in manga adoption, highlighting high latent demand in business settings.
### 2. Realized Benefits
Companies that have implemented manga report the following:
- Facilitates easy-to-understand explanations.
- Improves customer response and contributes to acquisition.
- Effectively reaches a wide range of audiences through visual appeal.
### 3. Prioritized Use Cases
When considering outsourcing, the top three use cases identified were:
1. Product/Service Introduction (30.0%)
2. Internal Manuals/Training Materials (29.0%)
3. Corporate Brochures/Corporate Websites (26.0%)
### 4. Required Support
To ensure peace of mind when outsourcing, 'Scenario proposals tailored to the target audience (45.0%)' was the most valued support. This was followed by 'Presentation of multiple options (41.0%)' and 'Clear explanation of copyrights (33.0%)'.
## Conclusion
The strengths of manga in business scenes lie in its 'clarity' and 'approachability.' The effects are maximized, particularly for complex or dry information. When selecting a production company, added value such as scenario proposals and copyright support is increasingly prioritized over mere production track record.
As manga utilization in business settings increases, many companies face challenges regarding its effectiveness and criteria for outsourcing. This survey aimed to clarify awareness of outsourcing manga production, targeting 100 professionals experienced in marketing, PR, HR, and sales.
## Key Survey Results
### 1. Interest in Manga Adoption
Among those without previous usage experience, 26.0% expressed interest in manga adoption, highlighting high latent demand in business settings.
### 2. Realized Benefits
Companies that have implemented manga report the following:
- Facilitates easy-to-understand explanations.
- Improves customer response and contributes to acquisition.
- Effectively reaches a wide range of audiences through visual appeal.
### 3. Prioritized Use Cases
When considering outsourcing, the top three use cases identified were:
1. Product/Service Introduction (30.0%)
2. Internal Manuals/Training Materials (29.0%)
3. Corporate Brochures/Corporate Websites (26.0%)
### 4. Required Support
To ensure peace of mind when outsourcing, 'Scenario proposals tailored to the target audience (45.0%)' was the most valued support. This was followed by 'Presentation of multiple options (41.0%)' and 'Clear explanation of copyrights (33.0%)'.
## Conclusion
The strengths of manga in business scenes lie in its 'clarity' and 'approachability.' The effects are maximized, particularly for complex or dry information. When selecting a production company, added value such as scenario proposals and copyright support is increasingly prioritized over mere production track record.
FAQ
What are the benefits of using manga in business?
Manga makes information more intuitive and easier to understand, leading to higher comprehension and better acquisition in marketing and training.
What should be prioritized when outsourcing manga production?
Key factors include scenario planning tailored to target audiences, support for copyright/secondary use, and proven production experience.
Which areas have high demand for manga utilization?
Top areas include product/service introductions, internal training manuals, and corporate brochures.