Over 60% of Web Professionals Use Generative AI for SEO: A Survey Report
Key facts
- Over 60% of Web Professionals Use Generative AI for SEO: A Survey Report
- In April 2026, NEXER conducted a survey on the use of generative AI in SEO tasks. The results show that 64.3% of web professionals utilize generative AI, with nearly 80% reporting improved results, while also highlighting the ongoing necessity of human oversight.
- Source: PR Times
- Date: June 5, 2026
Direct answer
In April 2026, NEXER conducted a survey on the use of generative AI in SEO tasks. The results show that 64.3% of web professionals utilize generative AI, with nearly 80% reporting improved results, while also highlighting the ongoing necessity of human oversight.
- Citation
- Over 60% of Web Professionals Use Generative AI for SEO: A Survey Report (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
In April 2026, NEXER conducted a survey on the use of generative AI in SEO tasks. The results show that 64.3% of web professionals utilize generative AI, with nearly 80% reporting improved results, while also highlighting the ongoing necessity of human oversight.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 20:00
- 🔍 Collected: June 5, 2026 at 11:21
- 🤖 AI Analyzed: June 6, 2026 at 16:30 (29h 8m after Collected)
With the rapid rise of generative AI tools like ChatGPT and Gemini, SEO operational workflows and content creation methods are undergoing significant changes. Previously manual processes, ranging from keyword research to data analysis, are increasingly incorporating AI to achieve a balance between efficiency and quality.
NEXER conducted a survey targeting experienced web site administrators and digital marketers to understand AI adoption trends, operational impacts, and concerns.
■ Over 60% of SEO professionals use generative AI (64.3%)
When asked about AI usage, 64.3% of respondents reported actively or partially using generative AI in their SEO operations.
■ Data analysis is the most frequent application (66.7%)
The most common use case is data analysis (66.7%), followed by article structure creation, writing, rewriting, and content creation (each at 44.4%).
■ Human oversight is key: "AI drafts, humans finish"
Few users publish raw AI output. 33.3% of respondents edit over 80% of generated content, and 44.4% edit at least 60%. This indicates that the prevailing operational model is human-AI collaboration.
■ Nearly 80% report performance improvements (77.8%)
About 77.8% of users observed an increase in search traffic or inquiries following AI adoption. "Article structure creation" (44.4%) was ranked as the most effective application of AI.
■ Data analysis remains a challenge
Interestingly, "data analysis" was also cited as the task most difficult to handle by AI alone (44.4%), confirming that human judgment remains indispensable.
NEXER conducted a survey targeting experienced web site administrators and digital marketers to understand AI adoption trends, operational impacts, and concerns.
■ Over 60% of SEO professionals use generative AI (64.3%)
When asked about AI usage, 64.3% of respondents reported actively or partially using generative AI in their SEO operations.
■ Data analysis is the most frequent application (66.7%)
The most common use case is data analysis (66.7%), followed by article structure creation, writing, rewriting, and content creation (each at 44.4%).
■ Human oversight is key: "AI drafts, humans finish"
Few users publish raw AI output. 33.3% of respondents edit over 80% of generated content, and 44.4% edit at least 60%. This indicates that the prevailing operational model is human-AI collaboration.
■ Nearly 80% report performance improvements (77.8%)
About 77.8% of users observed an increase in search traffic or inquiries following AI adoption. "Article structure creation" (44.4%) was ranked as the most effective application of AI.
■ Data analysis remains a challenge
Interestingly, "data analysis" was also cited as the task most difficult to handle by AI alone (44.4%), confirming that human judgment remains indispensable.
FAQ
What percentage of SEO professionals use generative AI?
The survey shows that 64.3% of web professionals use generative AI for their SEO tasks.
What is the most effective SEO task using AI?
Respondents cited 'article structure creation' as the most effective task, while data analysis is the most commonly performed task with AI.
Is AI-generated content used as is?
Very few users publish content as is; most perform significant editing and human verification.