Approximately 35% Already Implementing or Considering It!? A Survey on the Actual Status of AI Overviews Measures Among Web Professionals
NEXER Co., Ltd. announced the results of a survey on the awareness, usage, and countermeasure status of AI Overviews among web professionals. The survey revealed that awareness is at 54.9%, and approximately 35% are already implementing or considering measures.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 23:00
- 🔍 Collected: June 3, 2026 at 14:20
- 🤖 AI Analyzed: June 6, 2026 at 23:36 (81h 15m after Collected)
In recent years, the spread of 'AI Overviews' (AI-generated summaries) integrated into Google Search has begun to significantly change the search experience and the nature of web traffic acquisition.
AI Overviews is a feature where Google uses AI to generate answers to search keywords and displays them at the top of search results.
With the display of AI Overviews, not only traditional SEO but also 'how content is cited and displayed by AI' has emerged as a new important theme.
On the other hand, it has not been clear to what extent web professionals are aware of and understand AI Overviews, and whether they are actually taking measures.
Therefore, this time, we conducted a questionnaire survey targeting individuals with experience in corporate website management or digital marketing, investigating their awareness, actual usage, and efforts regarding AI Overviews countermeasures.
*When citing the content of this press release, please comply with the following:
- State that the source is 'a survey by NEXER Co., Ltd.'
- Provide a link to the survey results article (https://nexer.co.jp/blog/ai-overview)
'Survey on the Actual Usage and Countermeasure Status of AI Overviews' Survey Overview
Survey Method: Internet survey
Survey Period: April 16, 2026 – April 22, 2026
Aggregation Target: Men and women who answered in a preliminary survey that they have experience in corporate website operation, management, or digital marketing
Number of Respondents: 630 in preliminary survey / 31 in main survey
Survey Organization: NEXER Co., Ltd.
Survey Questions:
Q1: Do you know about AI Overviews?
Q2: When AI Overviews are displayed in Google Search, to what extent do you read the content?
Q3: After seeing AI Overviews, do you click on the displayed websites?
Q4: Do you ever complete your search using only AI Overviews?
Q5: How do you feel the importance of traditional search results (SEO) has changed due to the influence of AI Overviews?
Q6: Has there been any change in traffic to your company's website due to the advent of AI Overviews?
Q7: What do you think is the reason for the increase in traffic to your company's website? (Multiple answers allowed)
Q8: What do you think is the reason for the decrease in traffic to your company's website? (Multiple answers allowed)
Q9: Has your company's website ever been featured in AI Overviews?
Q10: To what extent do you understand the mechanism by which content is featured in AI Overviews?
Q11: Are you currently taking measures aimed at being featured in AI Overviews?
Q12: Please tell us about the AI Overviews measures you are implementing. (Multiple answers allowed)
Q13: What challenges do you feel regarding AI Overviews measures? (Multiple answers allowed)
Q14: What are the reasons for not taking measures? (Multiple answers allowed)
Q15: To what extent do you feel the need for AI Overviews measures in web marketing in the future?
Q16: Do you plan to allocate a budget for AI Overviews measures in the future?
Q17: Are you considering outsourcing to external partners (AIO/LLMO measure companies)?
*Note: Figures are rounded to the second decimal place, so totals may not equal 100%.
■ AI Overviews Awareness at 54.9%, Penetrating Over Half of Web Professionals
The total percentage of respondents who answered 'Know it well' or 'Know it somewhat' about AI Overviews was 54.9%, indicating that awareness has already spread to over half of web professionals.
On the other hand, over 40% answered 'Do not know,' suggesting a disparity in understanding even among web professionals.
■ 71.0% 'Read' Displayed AI Overviews, Becoming Established in Information Gathering Behavior
Respondents who answered 'Always read carefully,' 'Often read,' or 'Sometimes read' AI Overviews accounted for 71.0%.
This suggests that AI summaries displayed in search results are becoming established as part of users' information gathering behavior.
■ 61.3% Click on Sites Within AI Overviews, Increasing Importance of Being Featured
The total for 'Always click,' 'Often click,' and 'Sometimes click' was 61.3%.
With over 60% actually clicking on websites displayed in AI Overviews, the importance of being featured in AI Overviews is evident.
■ 35.5% 'Complete Search with AI Overviews Alone,' Potential for Click Decrease Even for Top Rankings
Respondents who answered that they 'often' or 'sometimes' complete their search using only AI Overviews accounted for 35.5%.
On the other hand, over 60% do not complete their search with AI Overviews alone and also check traditional search results. However, since approximately 35% already end their search with AI Overviews alone, there is a possibility that click-through rates for even top-ranking sites have decreased compared to before.
■ 51.6% Say 'Importance of SEO Has Not Changed,' Search Traffic Remains Important in the AI Era
'Has not changed' was the most common response at 51.6%, indicating that many believe the importance of SEO remains high even with the advent of AI Overviews.
Furthermore, combining 'Somewhat increased' and 'Greatly increased' totals 22.6%, showing that a certain number of people feel that the importance of ranking high in search results has increased precisely because of the AI Overviews era.
Since AI Overviews tends to generate answers by referencing top-ranking pages, traditional SEO is not becoming unnecessary; rather, its importance as a foundation is considered to be increasing.
■ Impact on Own Sites: 'No Change' at 46.2%, Impact Varies by Site
'No change' was the most common response at 46.2%, but both 'Increased' and 'Decreased' were at 15.4%, indicating that the impact of AI Overviews is starting to vary by site.
Additionally, 23.1% answered 'Do not know,' suggesting that a considerable number of people have not sufficiently analyzed traffic changes due to AI Overviews.
In the future, analyzing traffic via AI Overviews, in addition to search rankings, is expected to become more important.
■ 22.6% Have Experience with Own Site Being Featured in AI Overviews
Combining 'Frequently featured' and 'Occasionally featured' totals 22.6%.
On the other hand, 'Never been featured' was the most common response at 35.5%, indicating that many people have not yet experienced being featured in AI Overviews.
Furthermore, 29.0% answered 'Don't know,' suggesting that a considerable number of cases are not fully aware of their own site's inclusion status.
■ Approximately 70% 'Do Not Understand the Mechanism of Being Featured in AI Overviews
AI Overviews is a feature where Google uses AI to generate answers to search keywords and displays them at the top of search results.
With the display of AI Overviews, not only traditional SEO but also 'how content is cited and displayed by AI' has emerged as a new important theme.
On the other hand, it has not been clear to what extent web professionals are aware of and understand AI Overviews, and whether they are actually taking measures.
Therefore, this time, we conducted a questionnaire survey targeting individuals with experience in corporate website management or digital marketing, investigating their awareness, actual usage, and efforts regarding AI Overviews countermeasures.
*When citing the content of this press release, please comply with the following:
- State that the source is 'a survey by NEXER Co., Ltd.'
- Provide a link to the survey results article (https://nexer.co.jp/blog/ai-overview)
'Survey on the Actual Usage and Countermeasure Status of AI Overviews' Survey Overview
Survey Method: Internet survey
Survey Period: April 16, 2026 – April 22, 2026
Aggregation Target: Men and women who answered in a preliminary survey that they have experience in corporate website operation, management, or digital marketing
Number of Respondents: 630 in preliminary survey / 31 in main survey
Survey Organization: NEXER Co., Ltd.
Survey Questions:
Q1: Do you know about AI Overviews?
Q2: When AI Overviews are displayed in Google Search, to what extent do you read the content?
Q3: After seeing AI Overviews, do you click on the displayed websites?
Q4: Do you ever complete your search using only AI Overviews?
Q5: How do you feel the importance of traditional search results (SEO) has changed due to the influence of AI Overviews?
Q6: Has there been any change in traffic to your company's website due to the advent of AI Overviews?
Q7: What do you think is the reason for the increase in traffic to your company's website? (Multiple answers allowed)
Q8: What do you think is the reason for the decrease in traffic to your company's website? (Multiple answers allowed)
Q9: Has your company's website ever been featured in AI Overviews?
Q10: To what extent do you understand the mechanism by which content is featured in AI Overviews?
Q11: Are you currently taking measures aimed at being featured in AI Overviews?
Q12: Please tell us about the AI Overviews measures you are implementing. (Multiple answers allowed)
Q13: What challenges do you feel regarding AI Overviews measures? (Multiple answers allowed)
Q14: What are the reasons for not taking measures? (Multiple answers allowed)
Q15: To what extent do you feel the need for AI Overviews measures in web marketing in the future?
Q16: Do you plan to allocate a budget for AI Overviews measures in the future?
Q17: Are you considering outsourcing to external partners (AIO/LLMO measure companies)?
*Note: Figures are rounded to the second decimal place, so totals may not equal 100%.
■ AI Overviews Awareness at 54.9%, Penetrating Over Half of Web Professionals
The total percentage of respondents who answered 'Know it well' or 'Know it somewhat' about AI Overviews was 54.9%, indicating that awareness has already spread to over half of web professionals.
On the other hand, over 40% answered 'Do not know,' suggesting a disparity in understanding even among web professionals.
■ 71.0% 'Read' Displayed AI Overviews, Becoming Established in Information Gathering Behavior
Respondents who answered 'Always read carefully,' 'Often read,' or 'Sometimes read' AI Overviews accounted for 71.0%.
This suggests that AI summaries displayed in search results are becoming established as part of users' information gathering behavior.
■ 61.3% Click on Sites Within AI Overviews, Increasing Importance of Being Featured
The total for 'Always click,' 'Often click,' and 'Sometimes click' was 61.3%.
With over 60% actually clicking on websites displayed in AI Overviews, the importance of being featured in AI Overviews is evident.
■ 35.5% 'Complete Search with AI Overviews Alone,' Potential for Click Decrease Even for Top Rankings
Respondents who answered that they 'often' or 'sometimes' complete their search using only AI Overviews accounted for 35.5%.
On the other hand, over 60% do not complete their search with AI Overviews alone and also check traditional search results. However, since approximately 35% already end their search with AI Overviews alone, there is a possibility that click-through rates for even top-ranking sites have decreased compared to before.
■ 51.6% Say 'Importance of SEO Has Not Changed,' Search Traffic Remains Important in the AI Era
'Has not changed' was the most common response at 51.6%, indicating that many believe the importance of SEO remains high even with the advent of AI Overviews.
Furthermore, combining 'Somewhat increased' and 'Greatly increased' totals 22.6%, showing that a certain number of people feel that the importance of ranking high in search results has increased precisely because of the AI Overviews era.
Since AI Overviews tends to generate answers by referencing top-ranking pages, traditional SEO is not becoming unnecessary; rather, its importance as a foundation is considered to be increasing.
■ Impact on Own Sites: 'No Change' at 46.2%, Impact Varies by Site
'No change' was the most common response at 46.2%, but both 'Increased' and 'Decreased' were at 15.4%, indicating that the impact of AI Overviews is starting to vary by site.
Additionally, 23.1% answered 'Do not know,' suggesting that a considerable number of people have not sufficiently analyzed traffic changes due to AI Overviews.
In the future, analyzing traffic via AI Overviews, in addition to search rankings, is expected to become more important.
■ 22.6% Have Experience with Own Site Being Featured in AI Overviews
Combining 'Frequently featured' and 'Occasionally featured' totals 22.6%.
On the other hand, 'Never been featured' was the most common response at 35.5%, indicating that many people have not yet experienced being featured in AI Overviews.
Furthermore, 29.0% answered 'Don't know,' suggesting that a considerable number of cases are not fully aware of their own site's inclusion status.
■ Approximately 70% 'Do Not Understand the Mechanism of Being Featured in AI Overviews
FAQ
What is the awareness level of AI Overviews?
54.9% of web professionals answered 'Know it well' or 'Know it somewhat', indicating awareness has spread to over half.
What percentage of companies are implementing or considering AI Overviews measures?
Approximately 35% of survey respondents answered that they are already implementing or considering measures.
Do users click on sites displayed in AI Overviews?
61.3% of users answered that they 'always', 'often', or 'sometimes' click on sites within AI Overviews.