48% Prefer 'Orthodox Classic' Style for Furisode! Top 3 Important Factors are 'Color', 'Pattern', and 'Overall Design'

■ Survey on the Realities and Values of Choosing a Furisode The Furisode, worn at milestones in life. As an essential formal dress for special occasions such as coming-of-age ceremonies, graduation ceremonies, and attending weddings, it has colored the hearts of many women for many years. However, when it comes to actually choosing one, there are a mountain of things to consider: style, color, design, price... and many people may wonder where to start. Therefore, this time, in collaboration with the photo studio 'Gifu Soshakan' in Gifu, we conducted a questionnaire survey on the 'Realities and Values of Choosing a Furisode' targeting 200 women nationwide. * When quoting the contents of this press release, please take the following actions: - State that the source is a 'Survey by NEXER Inc. and Gifu photo studio Gifu Soshakan' - Set a link to Gifu Soshakan (https://sousyakan.jp/) 'Questionnaire on the Realities and Values of Choosing a Furisode' Survey Overview Survey Method: Internet questionnaire Survey Period: May 18 to May 25, 2026 Target Audience: Women nationwide Valid Responses: 200 samples Questions: Question 1: Have you ever worn a 'Furisode' yourself? Question 2: Please tell us the occasions when you wore (or plan to wear) a Furisode. (Multiple answers allowed) Question 3: What style did you (or do you) prefer when choosing a Furisode? (Multiple answers allowed) Question 4: Please tell us your favorite style among the above and the reason for choosing it. Question 5: Please select all the points you consider important when choosing a Furisode. (Multiple answers allowed) Question 6: Please tell us the 'most' important point among the above and the reason. Question 7: How much importance do you place on Furisode accessories (obi, obijime, hair ornaments, etc.)? Question 8: Please tell us the reason. * As a general rule, percentages are rounded to the first decimal place, so the total may not equal 100%. ■ 55.0% Answered 'Have Experience Wearing a Furisode' In this survey, we asked about their experience wearing a Furisode. As a result, 55.0% answered 'I have worn one', exceeding the majority. On the other hand, 44.0% answered 'I have never worn one', and 1.0% answered 'I haven't yet, but I plan to wear one in the future'. Furthermore, we also asked about the occasions when they wore (or plan to wear) a Furisode. As a result, 'Coming-of-Age Ceremony' was the most common at 55.0%. This was followed by 'Other anniversaries' at 35.0%, 'Attending a wedding' at 17.5%, 'Pre-shoot/Commemorative photography' at 11.5%, and 'Graduation ceremony' at 6.5%. While the Coming-of-Age Ceremony accounts for the overwhelming majority, it is clear that there are also many opportunities to encounter a Furisode in the form of 'Other anniversaries'. It could be said that the Furisode is no longer just an outfit for the Coming-of-Age Ceremony, but is becoming a presence that accompanies various milestones in life. ■ 48.0% Prefer the 'Orthodox Classic' Style Next, we asked about the style they prefer when choosing a Furisode. The most common answer was 'Orthodox Classic' at 48.0%. This was followed by 'Other' at 21.0%, 'Girly/Cute' at 12.0%, 'Modern/Contemporary' at 10.5%, 'Cool/Stylish' at 9.0%, and 'Retro/Taisho Roman' at 6.5%. We also asked specifically about their favorite style and the reasons, so here are some of the responses. Please tell us your favorite style and the reason for choosing it. - Orthodox Classic. Because it looks the best as it is orthodox. (20s, Female) - Orthodox Classic. Because it gives a good impression to family and people around me. (20s, Female) - Orthodox Classic. Because I am Japanese, born and raised in Japan. (30s, Female) - Girly/Cute. I wanted to wear a Furisode with a youthful and cute atmosphere. (30s, Female) - Retro/Taisho Roman. Because I saw it in manga and thought it was cute. (30s, Female) - Modern/Contemporary. Because I really like the overall tie-dye pattern and thought it was wonderful. (30s, Female) - Orthodox Classic. Because I liked traditional patterns that are not influenced by trends. (40s, Female) Reasons for choosing 'Orthodox Classic' included looking good in photos, impressions from others, and a sense of security in traditional patterns. On the other hand, those who chose girly, retro, or modern styles emphasized their own preferences and the atmosphere they wanted to wear. ■ 68.0% Answered They Emphasize 'Color' When Choosing a Furisode Next, we asked which points they consider important when choosing a Furisode. As a result, 'Color' was the most common at 68.0%. This was followed by 'Pattern' at 62.5% and 'Overall Design' at 51.5%, showing that items related to appearance occupy the top spots. We also asked about the 'most' important point and the reason, so here are some of the responses. Those who answered 'Color' - Because color catches the eye, I think it's the most important. (20s, Female) - Color and pattern. Because I want something that suits me. (20s, Female) - Color. Just wearing a color that matches my skin lifts my mood. (30s, Female) Those who answered 'Overall Design' - Whether it is a Furisode that suits me is the most important because it feels the most natural. (30s, Female) - I emphasize the image of whether it is cohesive overall. I feel that appearance is important there. (30s, Female) - Something that suits my age and facial features. (40s, Female) Those who answered 'Price' - I feel that price is the most important. (30s, Female) - Price is important, so I chose something cheap but luxurious. Because of high prices. (40s, Female) - Price. No matter how wonderful it is, it's impossible if it's over budget. (50s, Female) Reasons for emphasizing 'Color' included catching the eye, suiting oneself, and lifting one's mood by choosing a color that matches the skin. Also, for 'Overall Design', there were voices emphasizing whether it suits them and whether there is overall cohesion. From those who emphasized 'Price', there were realistic opinions about wanting to choose within a budget. ■ 64.0% Answered They 'Emphasize' Furisode Accessories Next, we asked about their awareness of Furisode accessories such as obi, obijime, and hair ornaments. 22.0% answered 'Emphasize very much' and 42.0% answered 'Emphasize somewhat', showing that a total of 64.0% of people place importance on accessories. On the other hand, 21.5% answered 'Do not emphasize much' and 14.5% answered 'Do not emphasize at all'. We also asked about the reasons for each, so here are some of the responses. Those who answered 'Emphasize very much' / 'Emphasize somewhat' - Because accessories enhance the neat and clean feeling. (20s, Female) - Because it is a focal point to appeal one's individuality. (20s, Female) - Because the atmosphere changes with just one accessory. (30s, Female) - Because there are many fashionable ones. (20s, Female) - I wanted to carry a hair ornament or bag that matches the kimono. (30s, Female) Those who answered 'Do not emphasize much' / 'Do not emphasize at all' - I don't want to wear too many jingling things; simple is better. (30s, Female) - Accessories are trivial things, so I don't care that much. (30s, Female) - Because when I see someone wearing a Furisode, I have never paid attention to the obi or accessories. (40s, Female) From those with high awareness of accessories, there were many voices such as 'the atmosphere changes', 'individuality comes out', and 'it balances the whole'. The Furisode is the main piece, but many people may know from experience that accessories like the obi and hair ornaments greatly influence the overall impression. On the other hand, from those who do not emphasize accessories much, there were voices such as 'the kimono has more impact' and 'I want to compete with the kimono', resulting in a reflection of their commitment to their respective styles. ■ Summary This survey highlighted the real awareness and values of women in choosing a Furisode. In terms of style, 'Orthodox Classic' accounted for 48.0%, showing strong support for traditional beauty loved across generations. As for the points considered important when choosing, 'Color', 'Pattern', and 'Overall Design' occupied the top spots, revealing a strong tendency to value visual impressions. Furthermore, regarding accessories, 64.0% answered that they 'emphasize' them, showing a spreading awareness that a Furisode is completed not just by a single item but through total coordination. When choosing a Furisode, it might be easier to decide if you first determine 'what you want to value the most' among color, pattern, and style. Because there is no single correct answer, why not enjoy total coordination including accessories and find your special outfit? - State that the source is a 'Survey by NEXER Inc. and Gifu photo studio Gifu Soshakan' - Set a link to Gifu Soshakan (https://sousyakan.jp/) [About Gifu Soshakan] Company Name: Soshakan Co., Ltd. Location: 4-18-18 Hinominami, Gifu City, Gifu Prefecture 500-8212 Representative Director: Keiko Egoshi Tel: 058-245-9191 URL: https://sousyakan.jp/ Business Description: Opened in 1996, it is a photo studio fully equipped with a beauty salon and costume room. Because it is a private shooting limited to 4 groups a day, you can shoot relaxedly at the pace of each main character. All staff are women, and professional staff in various fields such as beauty as well as photography will assist you. [About NEXER Inc.] Head Office: 11F Rise Arena Building, 4-5-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013 Representative Director: Yuya Miyata URL: https://www.nexer.co.jp Business Description: SEO, Web branding, Web advertising, site production, media