Top Reason for Choosing Leather Goods is 'Durability'. Most Attractive Price Range is '10,000 to Under 30,000 Yen'
According to a survey by NEXER and TIDEWAY, the top reason for choosing leather products is 'because they can be used for a long time' (61.7%). The most desired price range is 10,000 to under 30,000 yen, while 64% hesitate to buy leather goods online.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 23:00
- 🔍 Collected: June 1, 2026 at 14:20
- 🤖 AI Analyzed: June 2, 2026 at 06:42 (16h 22m after Collected)
Many people choose leather as the material for wallets and bags that accompany them in everyday life. One of the appeals of leather products is that their appearance changes over years of use, creating a unique texture. NEXER Co., Ltd., in collaboration with the leather brand 'TIDEWAY', conducted a survey on the 'Purchase of Leather Products' targeting 300 men and women nationwide who own leather accessories. The survey was conducted online from May 14 to May 21, 2026.
When asked why they choose leather products, the most common answer was 'because they can be used for a long time' at 61.7%. This was followed by 'because they are durable' (55.0%) and 'because they have a luxurious feel' (38.7%). Reasons related to durability dominated the top spots, indicating that the intrinsic value of leather products is highly appreciated. Additionally, 20.0% mentioned 'enjoying the aging process'.
Only 32.0% of respondents said they currently have a favorite bag or wallet brand. Specific brands mentioned included Porter, Coach, Bottega Veneta, Gucci, Burberry, and Louis Vuitton. While many do not stick to a specific brand, there is still a certain level of attachment to well-known brands.
Regarding the shape of the bag or wallet they want now, 'bifold wallet' topped the list at 39.7%. The balance between compactness and usability is highly valued. This was followed by 'long wallet' (30.7%) and 'shoulder bag' (21.3%).
As for the desired price range, '10,000 yen to under 30,000 yen' was the most popular at 27.7%. Consumers are looking for a cost balance where the item is neither too expensive nor too cheap, allowing for carefree use while lasting a long time. 'Under 5,000 yen' followed closely at 26.7%, showing a significant number of practicality-oriented buyers. Furthermore, the maximum price they find attractive for a single purchase was also '10,000 yen to under 30,000 yen' (31.3%), suggesting a positive attitude towards investing in leather goods.
When asked if they feel hesitation when considering buying leather products online, 64.0% answered 'yes'. Reasons included the inability to feel the texture in person and concerns about counterfeit products. On the other hand, the 36.0% who answered 'no hesitation' cited the reliability and convenience of the websites.
The survey revealed that consumers view leather products as a long-term value and seek to purchase them at reasonable prices. It also highlighted the persistent demand for physical confirmation of texture when shopping online.
When asked why they choose leather products, the most common answer was 'because they can be used for a long time' at 61.7%. This was followed by 'because they are durable' (55.0%) and 'because they have a luxurious feel' (38.7%). Reasons related to durability dominated the top spots, indicating that the intrinsic value of leather products is highly appreciated. Additionally, 20.0% mentioned 'enjoying the aging process'.
Only 32.0% of respondents said they currently have a favorite bag or wallet brand. Specific brands mentioned included Porter, Coach, Bottega Veneta, Gucci, Burberry, and Louis Vuitton. While many do not stick to a specific brand, there is still a certain level of attachment to well-known brands.
Regarding the shape of the bag or wallet they want now, 'bifold wallet' topped the list at 39.7%. The balance between compactness and usability is highly valued. This was followed by 'long wallet' (30.7%) and 'shoulder bag' (21.3%).
As for the desired price range, '10,000 yen to under 30,000 yen' was the most popular at 27.7%. Consumers are looking for a cost balance where the item is neither too expensive nor too cheap, allowing for carefree use while lasting a long time. 'Under 5,000 yen' followed closely at 26.7%, showing a significant number of practicality-oriented buyers. Furthermore, the maximum price they find attractive for a single purchase was also '10,000 yen to under 30,000 yen' (31.3%), suggesting a positive attitude towards investing in leather goods.
When asked if they feel hesitation when considering buying leather products online, 64.0% answered 'yes'. Reasons included the inability to feel the texture in person and concerns about counterfeit products. On the other hand, the 36.0% who answered 'no hesitation' cited the reliability and convenience of the websites.
The survey revealed that consumers view leather products as a long-term value and seek to purchase them at reasonable prices. It also highlighted the persistent demand for physical confirmation of texture when shopping online.
FAQ
What is the top reason for choosing leather products?
Because they can be used for a long time.