Frustration with Cosmetic Containers: 'Cannot Use Everything' Ranks #1. What is the Demand for High-Functionality Containers?
NEXER and Aska Company surveyed 250 people in Japan regarding cosmetic containers. 24.4% reported frustration, with 'inability to use all contents' (59.0%) being the top complaint. The survey highlights a growing demand for high-functionality pouches and durable containers that eliminate the need for refills, proving that packaging usability directly impacts consumer satisfaction.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 02:43 (63h 43m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 21:25 (18h 42m after Collected)
■ Survey on Usability and Disposal of Cosmetic Containers
Even when there is product left, it won't come out when the pump is pressed. Trying to refill it causes spills and sticky hands. Trying to crush the bottle for recycling is difficult. These small stresses related to cosmetic containers are likely something everyone has experienced. Even if consumers are satisfied with the product quality, the usability of the container often dictates overall satisfaction.
Therefore, in collaboration with Aska Company, we conducted a survey of 250 men and women across Japan who regularly use skincare or haircare products to understand their experiences with container usability and disposal.
■ 24.4% Report Frustration with Cosmetic Containers
We first asked if they had ever felt frustrated with their current cosmetic containers. 24.4% answered 'Yes,' while 75.6% answered 'No.' This indicates that for many, the container itself is a source of daily stress.
■ Top Complaint: 'Cannot Use Everything' (59.0%)
Among those who felt frustrated, the most common complaint was 'cannot use everything' (59.0%), followed by 'difficult to refill' (42.6%) and 'difficult to dispense' (34.4%).
■ Frustration Scenarios: 'Cannot Get the Last Drop' (57.4%)
When asked about specific scenarios, 57.4% cited 'cannot get the last drop' as the primary source of frustration, followed by 'hard to tell how much is left' (29.5%) and 'messy refills' (27.9%).
■ 58.0% See Benefits in Pouch Containers
When asked about spout-equipped pouches compared to bottles, 58.0% felt they offered advantages in terms of convenience and ease of disposal.
■ 65.6% Would Use High-Quality Containers as the Primary Product
Finally, 65.6% expressed interest in using high-quality containers with superior caps and spouts as the primary product, rather than just as a refill, to avoid the hassle of transferring contents.
■ Conclusion
This survey reveals that 24.4% of users are dissatisfied with their cosmetic containers. The demand for better usability and easier disposal is clear, suggesting that functional packaging is a key factor in enhancing the daily skincare experience.
Even when there is product left, it won't come out when the pump is pressed. Trying to refill it causes spills and sticky hands. Trying to crush the bottle for recycling is difficult. These small stresses related to cosmetic containers are likely something everyone has experienced. Even if consumers are satisfied with the product quality, the usability of the container often dictates overall satisfaction.
Therefore, in collaboration with Aska Company, we conducted a survey of 250 men and women across Japan who regularly use skincare or haircare products to understand their experiences with container usability and disposal.
■ 24.4% Report Frustration with Cosmetic Containers
We first asked if they had ever felt frustrated with their current cosmetic containers. 24.4% answered 'Yes,' while 75.6% answered 'No.' This indicates that for many, the container itself is a source of daily stress.
■ Top Complaint: 'Cannot Use Everything' (59.0%)
Among those who felt frustrated, the most common complaint was 'cannot use everything' (59.0%), followed by 'difficult to refill' (42.6%) and 'difficult to dispense' (34.4%).
■ Frustration Scenarios: 'Cannot Get the Last Drop' (57.4%)
When asked about specific scenarios, 57.4% cited 'cannot get the last drop' as the primary source of frustration, followed by 'hard to tell how much is left' (29.5%) and 'messy refills' (27.9%).
■ 58.0% See Benefits in Pouch Containers
When asked about spout-equipped pouches compared to bottles, 58.0% felt they offered advantages in terms of convenience and ease of disposal.
■ 65.6% Would Use High-Quality Containers as the Primary Product
Finally, 65.6% expressed interest in using high-quality containers with superior caps and spouts as the primary product, rather than just as a refill, to avoid the hassle of transferring contents.
■ Conclusion
This survey reveals that 24.4% of users are dissatisfied with their cosmetic containers. The demand for better usability and easier disposal is clear, suggesting that functional packaging is a key factor in enhancing the daily skincare experience.
FAQ
Why is packaging disposal a key concern for Japanese consumers?
Due to strict local waste sorting regulations and a growing societal emphasis on environmental sustainability.