Survey of 200 Parents: 60% Value 'Learning Management & Coaching Support' for Children's Education
A joint survey by NEXER and a medical prep school comparison bureau revealed that 60% of parents value coaching services. While awareness of the term is high at 66.5%, deep understanding remains below 10%.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:00
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 27, 2026 at 01:06 (35h 34m after Collected)
### Awareness Survey on 'Coaching' in Education and Exams
While many families use cram schools to support their children's learning, attention is increasingly shifting toward 'coaching'—a method that includes study plan management and mental support, rather than just traditional lecturing.
In collaboration with the 'Top 7 Tokyo Medical Prep Schools Comparison' secretariat, a survey was conducted among 200 parents with children who have attended cram schools.
#### Survey Overview
- Method: Online Questionnaire
- Period: March 30 – April 9, 2026
- Valid Responses: 200 samples
#### 66.5% Recognize the Term 'Coaching'
Regarding awareness, 37.0% had 'heard of it,' 20.5% 'knew the word but not details,' and 9.0% 'understood the content.' While many are familiar with the term, only 9.0% have a deep understanding of its implementation.
#### 61.0% Imagine it as 'Support to Draw Out Motivation'
The most common image was 'support to draw out motivation' (61.0%), followed by 'management and guidance of study plans' (44.1%) and 'mental support' (39.0%). It is expected to play a role in fostering independent learning.
#### 60.0% Consider Coaching/Support 'Important'
A total of 60.0% (21.0% 'very important' + 39.0% 'somewhat important') of parents feel coaching is crucial. Meanwhile, 29.5% answered 'don't know,' suggesting the concept is still in the process of gaining widespread adoption.
**Reasons for Importance (Excerpt):**
'Children often do not know or cannot think about the most suitable study methods or time allocation for themselves.' (Female, 30s)
While many families use cram schools to support their children's learning, attention is increasingly shifting toward 'coaching'—a method that includes study plan management and mental support, rather than just traditional lecturing.
In collaboration with the 'Top 7 Tokyo Medical Prep Schools Comparison' secretariat, a survey was conducted among 200 parents with children who have attended cram schools.
#### Survey Overview
- Method: Online Questionnaire
- Period: March 30 – April 9, 2026
- Valid Responses: 200 samples
#### 66.5% Recognize the Term 'Coaching'
Regarding awareness, 37.0% had 'heard of it,' 20.5% 'knew the word but not details,' and 9.0% 'understood the content.' While many are familiar with the term, only 9.0% have a deep understanding of its implementation.
#### 61.0% Imagine it as 'Support to Draw Out Motivation'
The most common image was 'support to draw out motivation' (61.0%), followed by 'management and guidance of study plans' (44.1%) and 'mental support' (39.0%). It is expected to play a role in fostering independent learning.
#### 60.0% Consider Coaching/Support 'Important'
A total of 60.0% (21.0% 'very important' + 39.0% 'somewhat important') of parents feel coaching is crucial. Meanwhile, 29.5% answered 'don't know,' suggesting the concept is still in the process of gaining widespread adoption.
**Reasons for Importance (Excerpt):**
'Children often do not know or cannot think about the most suitable study methods or time allocation for themselves.' (Female, 30s)
FAQ
「コーチング」という言葉の認知度はどのくらいですか？
調査対象者の66.5%が「聞いたことはある」「言葉は知っている」「内容まで理解している」のいずれかを回答しており、一定の認知度があります。
教育におけるコーチングにどのようなイメージを持つ保護者が多いですか？
「子どものやる気を引き出すサポート」が61.0%で最多、次いで「学習計画の管理・指導」が44.1%となっています。
学習管理や伴走サポートを重要だと考える保護者の割合は？
「非常に重要だと思う（21.0%）」と「やや重要だと思う（39.0%）」を合わせて、計60.0%の保護者が重要性を感じています。
コーチングが重要視される主な理由は何ですか？
子供が自分に最適な学習方法や時間を自ら判断・管理することが難しいため、客観的なサポートが必要と考えられています。
この調査の実施期間と対象は？
2026年3月30日から4月9日にかけて、塾・予備校に通わせたことがある子供を持つ全国の男女200名を対象に実施されました。