Japan Ranks 1st in Coolest World Cup Uniforms Survey

■ Coolest World Cup National Team Uniforms Ranking!

The next World Cup is finally approaching.

Uniforms express the character of a country, through colors reminiscent of national flags, traditional patterns, and functionality incorporating the latest technology. Many people likely look forward to the new designs announced for each tournament.

So, which country's uniform do people interested in soccer find 'cool'?

Therefore, in collaboration with Sasakura Sports Co., Ltd., we conducted a questionnaire survey on the 'World Cup participating country with the coolest uniform,' targeting 200 men and women nationwide who answered 'I am interested in soccer' in a preliminary survey.

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Survey Overview on 'Coolest World Cup National Team Uniforms'

Survey method: Internet questionnaire

Survey period: May 1 to May 8, 2026

Target respondents: Men and women nationwide who answered 'I am interested in soccer' in a preliminary survey

Valid responses: 200 samples

Questions:

Question 1: Are you interested in soccer?

Question 2: Please select only one World Cup participating country whose uniform you think is cool.

Question 3: Please tell us the reason.

Coolest World Cup National Team Uniforms Ranking!

◆ 1st Place: Japan - 85 votes

Comments from survey respondents included:

- The blue color is cool. (Female, 20s)

- The Samurai Blue color is beautiful and harmonizes well with the red of the rising sun flag, making it cool. (Male, 30s)

- Because they are collaborating with Y3. (Male, 30s)

- Because the blue design has a cool image. (Male, 40s)

- Because the blue color looks great against the grass. (Female, 40s)

- Because the color scheme really suits our country. (Male, 40s)

First place went to 'Japan.'

The most common reasons for choosing it were voices praising the 'Samurai Blue' and 'blue color.' The design, which features a deep blue base accented by red reminiscent of the rising sun flag, garnered much support across generations.

Additionally, there were opinions noting the collaboration with an apparel brand, showing a perspective of enjoying the uniform not just as match wear, but as a part of fashion.

◆ 2nd Place: Germany - 20 votes

Comments from survey respondents included:

- Because it's stylish every year. (Male, 30s)

- Because I like their uniform design the best. (Male, 40s)

- Because I've liked it since I was a child. (Male, 40s)

- It's memorable because it's simple with a white base but has vivid coloring applied in places. (Male, 40s)

- It's simple, but the use of colors is beautiful and they look strong. (Male, 40s)

- The use of color is not overly flashy. (Male, 40s)

Second place went to 'Germany.'

The most frequent keywords given as reasons were 'simple' and 'use of colors.' The classic appearance centered on white seems to be evaluated as a clean and timeless design.

Voices saying 'I've liked it since I was a child' also suggested that the coloring handed down over the years is loved across generations.

◆ 3rd Place: Brazil - 17 votes

Comments from survey respondents included:

- Because they are strong. (Male, 40s)

- When you think of Brazil, the yellow uniform immediately comes to mind. (Male, 50s)

- I've admired the Canary Yellow since I was small. (Male, 50s)

- The most famous and most conspicuous uniform. The combination of the national flag colors (yellow, green, and blue) has an originality not found in other countries. (Female, 50s)

- The Canarinho always look strong. (Male, 60s)

- The colorful feel is nice. (Female, 60s)

Third place went to 'Brazil.'

Nicknames like 'Canary Yellow' and 'Canarinho' (Little Canary squad) were brought up, conveying a familiarity with Brazil's unique worldview. The originality of directly incorporating the national flag colors seems to be strongly supported as a strength no other country possesses.