85% of Women Satisfied with their Furisode at Coming-of-Age Ceremony! Survey Reveals Regrets and Advice from Predecessors

■ How Satisfied Are Women with Their Furisode at the Coming-of-Age Ceremony?

The coming-of-age ceremony is a major life milestone, and choosing the furisode (long-sleeved kimono) for the occasion is a significant event. However, there are endless worries, such as 'Is it better to buy or rent?' and 'How should I prepare for hair, makeup, and pre-shoots?'

How satisfied are the women who have actually experienced the ceremony with their furisode and overall look? And looking back, are there any lingering regrets?

To find out, we partnered with Mitsuboshi Gofukuten Co., Ltd. to conduct a survey of 200 women nationwide regarding their 'Awareness and Memories of Furisode and Coming-of-Age Ceremonies.'

*When quoting this press release, please adhere to the following:
- State that the source is a 'Survey by NEXER Co., Ltd. and Mitsuboshi Gofukuten Co., Ltd.'
- Provide a link to Mitsuboshi Gofukuten Co., Ltd. (https://www.mitsuboshi529.com/)

Overview of the 'Awareness and Memories of Furisode and Coming-of-Age Ceremonies' Survey

Survey Method: Online questionnaire
Survey Period: March 25 - April 2, 2026
Target Demographic: Women nationwide
Valid Responses: 200 samples

Survey Questions:
Q1: Did you attend your coming-of-age (20th birthday) ceremony?
Q2: Did you wear a furisode at the ceremony?
Q3: How did you prepare your furisode?
Q4: Please tell us the reason.
Q5: How satisfied were you with your furisode appearance on the day of the ceremony?
Q6: Please tell us the reason.
Q7: Looking back, is there anything you think you 'should have done differently'?
Q8: Please tell us the reason.

*Note: Due to rounding to the nearest single decimal place, totals may not equal exactly 100%.

■ 43.5% Answered They 'Attended' the Coming-of-Age Ceremony

First, we asked whether respondents attended their coming-of-age ceremony.
The results were: 'Attended' (43.5%), 'Did not attend' (52.5%), and 'Yet to attend' (4.0%).

Some might find it surprising that more than half of the women did not attend. This could be due to various reasons, including regional differences or personal circumstances.

■ About 84% of Attendees Wore a Furisode

Next, we asked those who attended if they wore a furisode.
The results showed that 83.9% 'wore' one, while 16.1% 'did not wear' one.

It is clear that the vast majority of women attending the ceremony chose to wear a furisode, reaffirming the strong connection between the ceremony and the traditional garment.

■ ~41% Purchased, ~37% Rented Their Furisode

We then asked those who wore a furisode how they sourced it.
The most common answer was 'Purchased' at 41.1%.
This was closely followed by 'Rented' (37.0%), 'Wore mother's/grandmother's furisode (Mama-furi)' (13.7%), and 'Borrowed from a relative/acquaintance' (8.2%).

It is notable that the percentage of purchases and rentals is almost equal. Additionally, over 20% sourced their kimono through family or social connections.

Here are some of the reasons provided:

Those who 'Purchased':
- 'I have a younger sister, so my parents bought it so we could both wear it.' (30s, Female)
- 'I bought it because kimonos can be worn not just at the coming-of-age ceremony, but also at weddings and other events.' (40s, Female)
- 'I wanted a pattern of my choice.' (30s, Female)

Those who 'Rented':
- 'Because I would only wear it once.' (30s, Female)
- 'Renting was cheaper and offered many options.' (40s, Female)
- 'Because my relatives didn't own one.' (30s, Female)

Those who wore a 'Mama-furi':
- 'My mother recommended it, and it was a very high-quality piece.' (30s, Female)
- 'Because it was beautiful.' (40s, Female)
- 'I wanted to keep costs down.' (40s, Female)

Purchasers often cited long-term use, such as sharing with a sister or wearing to other events. Renters prioritized cost-effectiveness, noting they would only wear it once. Those opting for 'Mama-furi' shared touching reasons reflecting family bonds, such as mothers recommending quality heirlooms.

■ ~85% Satisfied with Their Furisode Appearance

When asked about their satisfaction level on the day of the ceremony, 43.8% were 'Very satisfied' and 41.1% were 'Somewhat satisfied', totaling about 84.9%.
Only 13.7% were 'Somewhat dissatisfied', and a mere 1.4% were 'Very dissatisfied'.

Given that this is a once-in-a-lifetime event, it seems most were happy with their chosen look.

Reasons for Satisfaction:
- 'I was able to choose my favorite from many options.' (30s, Female)
- 'The colors were nice and the design was cute.' (30s, Female)
- 'Because I could pick a design I loved.' (40s, Female)
- 'They took beautiful photos of me.' (40s, Female)
- 'The color palette suited me well.' (50s, Female)

Reasons for Dissatisfaction:
- 'The design looked old-fashioned.' (40s, Female)
- 'I really wanted pink but couldn't get it, so I bought red. I slightly regret that.' (40s, Female)
- 'I didn't like my hairstyle.' (50s, Female)
- 'It was too plain.' (50s, Female)
- 'It didn't suit me.' (50s, Female)

The ability to reflect one's personal taste heavily influenced satisfaction. On the other hand, dissatisfaction often stemmed not just from the kimono itself, but from regrets regarding hair and makeup, highlighting that total coordination is key to satisfaction.

■ Top Regret: 'Design and Color of the Furisode'

Finally, we asked if there was anything they wished they had done differently.
The top response was 'Design and color of the furisode' (27.4%).
This was followed by 'Hair, makeup, and dressing' (23.3%) and 'Pre-shoot photos' (20.5%).

Reasons provided:

'Design and color':
- 'I wish I had chosen one that suited me better.' (50s, Female)
- 'I should have chosen a more wonderful pattern.' (50s, Female)
- 'I wish I had looked harder for something that looked good on me.' (60s, Female)

'Hair, makeup, and dressing':
- 'The hair and makeup was poorly done and not at all what I envisioned.' (30s, Female)
- 'I really didn't like the style of makeup the salon did.'