What is the 'Plus-Alpha Service' that Cleaning Users Truly Want?

Cleaning is essential for seasonal changes and maintaining precious garments. However, many users feel that simply washing and returning is not enough. To investigate this, NEXER, in collaboration with the home-delivery cleaning service 'Rinavis,' surveyed 400 men and women nationwide who have used cleaning services.

### Survey Overview: Plus-Alpha Services in Cleaning Shops - **Methodology:** Online survey - **Period:** March 5 - March 9, 2026 - **Respondents:** 400 individuals nationwide who have used cleaning services

### 41.3% Respond that 'Free Stain Removal' is the Most Desired Service When asked about desired services, 'Free Stain Removal' topped the list at 41.3%. Other popular requests included: - **Pilling Removal:** 10.0% - **Frayed Edge Repair:** 9.5% - **Long-term Storage Service:** 7.8%

**Reasons for 'Free Stain Removal':** - "Home removal is difficult and expensive at shops, so free service would be great." (30s, Female) - "It's easy to ask for if it's free, as stain removal usually costs extra." (50s, Female) - "With rising prices, free services are very helpful for saving money." (60s, Male)

**Reasons for 'Pilling Removal':** - "Winter knits are hard to maintain; a professional menu would encourage me to wear them more." (30s, Female) - "I've seen many clothes that could last longer if pilling were handled properly." (40s, Female)

**Reasons for 'Frayed Edge Repair':** - "I appreciate help with repairs I might not notice or know how to fix myself." (40s, Female)

### 17.0% Have Felt 'I Wish It Were Better' After Garment Return While 83.0% were satisfied, 17.0% (about 1 in 6) responded that they have felt some level of dissatisfaction with the finished garment. This indicates a need for higher professional standards and reassurance, such as 'Free Re-finishing' guarantees, which most respondents agreed would increase their sense of security.

FACT BOX

  • Source: PR TIMES
  • Category: Survey