One in three customer service staff are "dissatisfied with their uniforms." "Skirt mandates even if they don't want to expose skin," "Unable to express individuality" -- Are "fixed ideas" factors that dampen staff motivation?

**Are customer service uniforms being updated in an era where genderless uniforms and self-expression are commonplace?**

Rules surrounding the workplace have undergone significant updates in recent years: the introduction of genderless uniforms, liberalization of hairstyle and nail regulations, and acceptance of side jobs and diverse working styles.

However, what about the "uniforms" that customer service staff wear every day?

Cafes, restaurants, retail stores, hotels.

You see customer service staff wearing uniforms in various places as you walk around town, but are each of these outfits truly satisfactory for the people working on-site?

Therefore, in collaboration with ServO Inc., we conducted a survey on "customer service uniform experiences" targeting 178 men and women nationwide who responded in a preliminary survey that they "have experience working in customer service industries such as cafes, food and beverage, sales, and other service industries."

*When quoting the content of this press release, please take the following actions:* * *State that the source is "a survey by NEXER Inc. and ServO Inc."* * *Provide a link to ServO Inc. (https://www.style-ist.jp/)*

**"Survey on customer service uniform experiences" Survey Outline** Survey method: Internet survey Survey period: April 13 to April 23, 2026 Respondents: Men and women nationwide who responded in a preliminary survey that they "have experience working in customer service industries such as cafes, food and beverage, sales, and other service industries." Valid responses: 178 samples Questions: Question 1: Have you ever worn a uniform in customer service work? Question 2: In what industries did you wear a uniform? (Multiple answers allowed) Question 3: Were you satisfied with that uniform? Question 4: What were the reasons for your satisfaction? (Multiple answers allowed) Question 5: Have you ever felt "dissatisfaction or inconvenience" regarding your uniform during work? Question 6: What aspects were unsatisfactory or inconvenient? Question 7: If you were to prioritize the conditions you seek in an ideal uniform, please choose only one condition that you prioritize the most. Question 8: Please tell us the reason.

*As a rule, numbers are rounded to the nearest second decimal place, so the total may not always be 100%.*

**75.3% responded that they "have experience wearing a uniform" in customer service work.**

First, we asked if they had ever worn a uniform. The result was 75.3% "yes" and 24.7% "no." It is clear that approximately three out of four experienced customer service workers have worn uniforms. While some establishments allow plain clothes, it can be said that that "uniforms" remain the mainstream working style on-site.

**54.5% responded that they wore uniforms in "restaurants."**

Next, we asked those who had experience wearing uniforms in customer service work in what industries they wore them. The most common was "restaurants" at 54.5%. This was followed by "retail/sales" at 33.6% and "cafes" at 18.7%. "Hotels/accommodation" was 6.0%, "medical/nursing care services" was 3.7%, and "events/reception" was 3.0%. Industries commonly used in daily life, such as food and beverage, retail, and cafes, occupied the top positions. In workplaces with many opportunities for customer interaction and where physical work is performed for long hours, discomfort or satisfaction with uniforms significantly affects the daily experience of workers.

**73.2% responded that they "were satisfied" with the uniforms they wore.**

Next, we asked those who had experience wearing uniforms in customer service work about their satisfaction with the uniforms they wore. The results showed that 14.2% were "very satisfied" and 59.0% were "somewhat satisfied." In total, 73.2% responded that they were satisfied with their uniforms. "Somewhat dissatisfied" was 18.7%, and "very dissatisfied" was 8.2%, indicating that 26.9% had some kind of dissatisfaction.

Furthermore, we asked those who responded that they were satisfied with their uniforms for the reasons for their satisfaction. The most common reason was "easy to move" at 53.1%. This was followed by "good design" at 20.4%, "comfortable to wear" at 19.4%, "durable and easy to handle" at 17.3%, "easy to wash" at 16.3%, and "clean appearance" at 15.3%. The result that "ease of movement" is the biggest reason for satisfaction appears positive at first glance. However, conversely, it can be interpreted that customer service uniforms are only at a level where "they are satisfactory if they allow movement."