Approximately 44% of people using hangover remedies are "dissatisfied with the effectiveness." "Tangible effectiveness" is the top decisive factor at approximately 42% for choosing countermeasure products.

Press Release Information Title: Approximately 44% of people taking hangover countermeasures are "dissatisfied with the effectiveness." "Tangible effectiveness" is the top decisive factor at approximately 42% for choosing countermeasure products. Subtitle: Company Name: Industry: Body (first 8000 characters): ■ Do you usually take measures against hangovers? Many people have probably experienced headaches and sluggishness the morning after an enjoyable drinking session. Some drink more water, try turmeric-based drinks, or adjust the amount they drink. While there are various individual methods for countermeasures, some may have felt unsure if they are truly effective. Therefore, in collaboration with Kyowa Yakuhin Co., Ltd., we conducted a survey on "The Reality and Satisfaction of Hangover Countermeasures" targeting 422 men and women nationwide who had answered "usually drink alcohol" in a preliminary survey. * When quoting the content of this press release, please comply with the following: ・State that the source is "a survey by NEXER Co., Ltd. and Kyowa Yakuhin Co., Ltd." ・Include a link to Kyowa Yakuhin Co., Ltd. (https://kyowa-yakuhin.co.jp/) "Survey on the Reality and Satisfaction of Hangover Countermeasures" Overview Survey method: Internet questionnaire Survey period: April 24, 2026 - May 6, 2026 Target audience: Men and women nationwide who answered "usually drink alcohol" in the preliminary survey Valid responses: 422 samples Questions: Question 1: Do you usually get a hangover? Question 2: Do you do anything as a hangover countermeasure before or after drinking? (multiple answers allowed) Question 3: Are you satisfied with your current hangover countermeasures? Question 4: Please tell us the reason. Question 5: Do you have anything you wish were better about your current hangover countermeasures, such as "I wish it were more like this"? (multiple answers allowed) Question 6: What are the important points you consider when choosing hangover countermeasure products or supplements? Question 7: Please tell us the reason. * As a rule, values are rounded to the first decimal place, so the total may not always be 100%. ■ 11.4% answered that they "usually get hangovers." First, we asked people who usually drink alcohol if they usually get hangovers. The result was 88.6% saying "no" and 11.4% saying "yes." Among those who usually drink alcohol, only about 10% actually experience hangovers. ■ The top hangover countermeasures are "drink plenty of water" 52.1%, "eat a proper meal" 39.6%, and "adjust drinking volume" 37.5%. Next, we asked those who answered that they usually get hangovers if they do anything as a hangover countermeasure before or after drinking. The most common answer was "drink plenty of water" at 52.1%. This was followed by "eat a proper meal" at 39.6%, "adjust drinking volume" at 37.5%, "don't drink on an empty stomach" at 33.3%, and "drink turmeric-based drinks" at 31.3%. It is clear that methods that are easy to incorporate into daily life, such as hydration, meals, and controlling drinking volume, occupy the top ranks, and many people choose countermeasures they can do themselves without spending money. ■ 56.3% answered that they are "satisfied" with their current hangover countermeasures. Next, we asked those who answered that they usually get hangovers if they are satisfied with their current hangover countermeasures. The result was 4.2% saying "very satisfied" and 52.1% saying "somewhat satisfied," for a total of 56.3% who are satisfied with their current countermeasures. On the other hand, 29.2% were "not very satisfied" and 14.6% were "not satisfied at all." Combined, this is 43.8%, indicating that a considerable number of people are dissatisfied with their current hangover countermeasures. We asked for reasons for each answer, and here are some examples: Reasons for satisfaction: ・Because recovery is faster. (40s, male) ・Because I don't get hangovers very often. (30s, female) ・Because adjusting drinking volume is also good for one's health. (50s, female) Reasons for dissatisfaction: ・I don't know if it works. (40s, female) ・Because I always get a headache the next day. (40s, male) ・Because I still get a hangover even with countermeasures. (30s, male) ・Can't get rid of the drunken feeling. (30s, female) Those who were satisfied mentioned feeling the effects and lifestyle benefits, such as "faster recovery" and "adjusting drinking volume leads to better health management." On the other hand, those who were dissatisfied frequently voiced doubts about the effectiveness of countermeasures, such as "I don't know if it works," "I still get a hangover even with countermeasures," and "headaches persist the next day." This conveys a sense of frustration that efforts to take countermeasures are not yielding results. ■ 43.8% answered that they "want to feel the effects more" with their current hangover countermeasures. Next, we asked those who answered that they usually get hangovers if there was anything they wished were better about their current hangover countermeasures.