[Survey on Chicken Price Increase] Approximately 2 out of 3 people feel the price hike. The most common acceptable price for 100g of chicken thigh is '100 yen or less'

■ Do you feel that chicken prices have recently increased?

Chicken is relatively affordable among meats and pairs well with Japanese, Western, and Chinese dishes.

As a staple ingredient that supports household budgets, it is indispensable for many people's daily meals.

However, recently, changes have been observed in the price of chicken.

Some people may have felt, "Oh, has it become more expensive than before?" in the meat section of the supermarket.

Therefore, this time, in collaboration with Micreed, a professional frozen food, ingredient, and beverage mail-order service, we conducted a survey on "chicken price increases" targeting 500 men and women nationwide.

*When quoting the content of this press release, please comply with the following:

・State that the source is "a survey by NEXER Inc. and Micreed"

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"Survey on Chicken Price Increase" Overview

Survey method: Internet questionnaire

Survey period: April 20, 2026 - April 27, 2026

Respondents: Men and women nationwide

Valid responses: 500 samples

Questions:

Question 1: Do you feel that chicken prices have recently increased?

Question 2: Has the frequency of your chicken purchases changed due to the price increase?

Question 3: When purchasing chicken, are you conscious of whether it is "domestic" or "imported (from overseas)"?

Question 4: Has your choice between domestic and imported chicken changed due to the increase in chicken prices?

Question 5: What is the most important point you consider when choosing chicken?

Question 6: Please tell us why you prioritize that point.

Question 7: Up to what price would you purchase chicken? (per 100g of chicken thigh)

Question 8: Please tell us the reason.

*As a general rule, figures are rounded to the second decimal place, so the total may not be 100%.

■ 66.2% responded that they "feel" the increase in chicken prices

First, we asked how much people perceive the recent rise in chicken prices.

The most common response was "feel somewhat" at 43.8%.

This was followed by "feel strongly" at 22.4%, "don't feel much" at 22.4%, and "don't feel at all" at 11.4%.

Combining "feel strongly" and "feel somewhat," it was found that 66.2% of people feel the increase in chicken prices. This indicates that changes in chicken prices are definitely being noticed during daily shopping.

■ 46.2% responded that their purchase frequency has "decreased" due to price increases

Next, we asked those who felt the price increase if there was a change in their purchase frequency.

"Significantly decreased" was 11.2%, and "slightly decreased" was 35.0%, totaling 46.2% of people who reduced their purchase frequency. On the other hand, 53.5% responded "no change," and only 0.3% responded "increased."

Since nearly half of those who feel the price increase have actually reduced their purchase frequency, it can be inferred that the rise in chicken prices is affecting daily meals.

■ 55.2% responded that they are conscious of "domestic or imported" when purchasing chicken

Next, we asked all respondents if they are conscious of whether chicken is "domestic" or "imported (from overseas)" when purchasing it.

"Always conscious" was 19.2%, and "somewhat conscious" was 36.0%.

Combined, this totals 55.2%, indicating that more than half of people purchase chicken with an awareness of its origin.

On the other hand, "not very conscious" was 26.6%, and "not conscious at all" was 18.2%.

The result that more than half of consumers look not only at price but also at origin reveals that consumers have their own preferences that cannot be judged solely by cheapness.

■ 76.1% responded that their choice between domestic and imported chicken "has not changed" even after price increases

Next, we asked those who are conscious of "domestic" or "imported (from overseas)" chicken if their choice between domestic and imported chicken has changed due to the increase in chicken prices.

The most common response was "no change" at 76.1%.

This was followed by "tend to choose imported more often" at 11.6%, "started choosing domestic" at 6.9%, "switched from domestic to imported" at 2.9%, and "tend to choose domestic more often" at 2.5%.

While many people do not change their choice even after price increases, it can be inferred that a certain number of people choose imported products for price reasons, or domestic products for quality and peace of mind.

■ 43.2% responded that "price" is the most important factor when choosing chicken

Next, we asked all respondents what is the most important point they consider when choosing chicken.

The most common response was "price" at 43.2%.

This was followed by "origin (domestic/imported)"