74% of Women Interested in Pilates Want to "Participate in Trial Lessons". What Do They Emphasize When Choosing a Studio?

Key facts

  • 74% of Women Interested in Pilates Want to "Participate in Trial Lessons". What Do They Emphasize When Choosing a Studio?
  • Source: PR Times
  • Date: May 11, 2026

Direct answer

A survey conducted by NEXER Inc. and Olive pilates on 50 women interested in pilates revealed that 74% wish to take a trial lesson. The most important factor when choosing a studio is "price/monthly fee" (42.0%), followed by "location/accessibility" (28.0%). Furthermore, 36.0% cited "flexible pricing plans" as the deciding factor, indicating that consumers prioritize affordability and ease of continuation when selecting a fitness space.

Citation
74% of Women Interested in Pilates Want to "Participate in Trial Lessons". What Do They Emphasize When Choosing a Studio? (May 11, 2026), PR Times
Source
PR Times
Date
May 11, 2026
其他NQ 45/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 11, 2026 at 18:00
  • 🔍 Collected: May 11, 2026 at 09:31
  • 🤖 AI Analyzed: May 16, 2026 at 17:52 (128h 20m after Collected)
A survey conducted by NEXER Inc. and Olive pilates on 50 women interested in pilates revealed that 74% wish to take a trial lesson. The most important factor when choosing a studio is "price/monthly fee" (42.0%), followed by "location/accessibility" (28.0%). Furthermore, 36.0% cited "flexible pricing plans" as the deciding factor, indicating that consumers prioritize affordability and ease of continuation when selecting a fitness space.

FAQ

What are the key facts in this article?

A survey conducted by NEXER Inc. and Olive pilates on 50 women interested in pilates revealed that 74% wish to take a trial lesson. The most important factor when choosing a studio is "price/monthly fee" (42.0%), followed by "location/accessibility" (28.0%). Furthermore, 36.0% cited "flexible pricing plans" as the deciding factor, indicating that consumers prioritize affordability and ease of continuation when selecting a fitness space.

What is the direct answer?

A survey conducted by NEXER Inc. and Olive pilates on 50 women interested in pilates revealed that 74% wish to take a trial lesson. The most important factor when choosing a studio is "price/monthly fee" (42.0%), followed by "location/accessibility" (28.0%). Furthermore, 36.0% cited "flexible pricing plans" as the deciding factor, indicating that consumers prioritize affordability and ease of continuation when selecting a fitness space.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000002605.000044800.html | May 11, 2026

Back to Newsroom (2697)