The No. 1 Satisfaction Point for Diving Experiences is 'The Beauty of the Sea'! What are the Satisfying Aspects and What Matters Most When Choosing the Next Shop?
A survey conducted by NEXER Co., Ltd. and Jamming Co., Ltd. targeting 50 individuals with diving experience revealed that the top satisfaction point for diving experiences was 'the beauty of the sea' at 50.0%. 80.0% of respondents expressed a desire to dive again, indicating high satisfaction and re-participation intent for diving.
📋 Article Processing Timeline
- 📰 Published: May 1, 2026 at 20:00
- 🔍 Collected: May 1, 2026 at 11:31
- 🤖 AI Analyzed: May 1, 2026 at 12:06 (34 min after Collected)
■ Survey on Diving Experienced Individuals' Satisfaction and Re-participation Intent
Diving continues to be a popular choice for travel and leisure. The experience of diving into clear waters and observing colorful fish and coral reefs up close offers a special kind of感動 (deep emotion/impression) that cannot be experienced in daily life. So, what moved those who actually experienced diving the most?
In collaboration with Jamming Co., Ltd., we conducted a survey targeting 50 individuals who have experienced diving (including introductory diving) on "Diving Experienced Individuals' Satisfaction and Re-participation Intent."
*When quoting the content of this press release, please comply with the following:
・State that the source is "a survey by NEXER Co., Ltd. and Jamming Co., Ltd."
・Provide a link to Jamming Co., Ltd. (https://www.jamming-dive.net/)
"Survey on Diving Experienced Individuals' Satisfaction and Re-participation Intent" Survey Outline
Survey Method: Online questionnaire
Survey Period: March 24, 2026 - March 31, 2026
Target Respondents: Men and women nationwide who have experienced diving (including introductory diving)
Valid Responses: 50 samples
Questions:
Question 1: Where did you experience diving? (Multiple answers allowed)
Question 2: What was the most satisfying aspect of your diving experience?
Question 3: Please describe specifically what you were most satisfied with during your diving experience.
Question 4: Did you want to "do diving again"?
Question 5: Please tell us the reason.
Question 6: If you were to dive again, what would be the most important point when choosing a shop?
Question 7: Please tell us the reason.
*As a general rule, figures are rounded to the second decimal place, so the total may not always be 100%.
■ 44.0% responded that they experienced diving in "Okinawa"
First, we asked where they experienced diving.
The most common answer was "Okinawa" at 44.0%.
This was followed by "overseas resorts" at 38.0% and "other domestic areas" at 32.0%.
Okinawa and overseas resorts accounted for over 80% of the total, indicating that many people travel far in search of highly transparent waters.
■ 50.0% responded that the most satisfying aspect of their diving experience was "the beauty of the sea"
Next, we asked what was the most satisfying aspect of their diving experience.
Half of the respondents, 50.0%, answered "the beauty of the sea," making it the overwhelming No. 1. The second place was "encounters with fish and other creatures" at 26.0%, and the third was "feeling safe in a small group" at 12.0%.
Indeed, the greatest appeal of diving seems to be "the beauty of the sea itself." It is clear that the scenery of the underwater world, which cannot be seen in daily life, leaves a lasting impression on many people's hearts.
Furthermore, we asked specifically what they were most satisfied with during their diving experience.
Please describe specifically what you were most satisfied with during your diving experience.
・I was deeply moved by the clear sea and the vibrant fish. (30s, Male)
・Being able to walk on the seabed. (40s, Male)
・It was good to see the inside of the sea that I usually can't see. (40s, Female)
・The coral reef sea was beautiful, and I could see turtles, which was wonderful. (50s, Female)
・It was my first experience, and I learned about the vastness, beauty, and fear of the sea. (50s, Female)
As indicated by comments like "I was deeply moved by the clear sea and the vibrant fish," many people were touched by the感動 (deep emotion/impression) of seeing the clear sea with their own eyes. Also, from comments like "The coral reef sea was beautiful, and I could see turtles, which was wonderful," it can be inferred that they were moved by the close proximity to living creatures that cannot be experienced through TV or photos.
■ 80.0% responded that they "want to do diving again"
Next, we asked if they wanted to "do diving again."
40.0% answered "strongly wanted to" and 40.0% answered "somewhat wanted to," totaling 80.0% of respondents who want to try diving again. The result that the vast majority of participants want to dive again speaks to the high satisfaction level of the diving experience.
Furthermore, we asked specifically for the reasons.
Reasons for wanting to "do it again"
・Because it was an emotional experience. (30s, Male)
・It made me want to try it seriously. (40s, Male)
・It was extraordinary. (40s, Female)
・It was fun every time I dived. (50s, Male)
As indicated by comments like "Because it was an emotional experience" and "It was extraordinary," the extraordinary feeling and deep emotion unique to diving seem to be major reasons for wanting to try again. Also, from comments like "It made me want to try it seriously," it can be inferred that a single experience can spark a new hobby.
Diving continues to be a popular choice for travel and leisure. The experience of diving into clear waters and observing colorful fish and coral reefs up close offers a special kind of感動 (deep emotion/impression) that cannot be experienced in daily life. So, what moved those who actually experienced diving the most?
In collaboration with Jamming Co., Ltd., we conducted a survey targeting 50 individuals who have experienced diving (including introductory diving) on "Diving Experienced Individuals' Satisfaction and Re-participation Intent."
*When quoting the content of this press release, please comply with the following:
・State that the source is "a survey by NEXER Co., Ltd. and Jamming Co., Ltd."
・Provide a link to Jamming Co., Ltd. (https://www.jamming-dive.net/)
"Survey on Diving Experienced Individuals' Satisfaction and Re-participation Intent" Survey Outline
Survey Method: Online questionnaire
Survey Period: March 24, 2026 - March 31, 2026
Target Respondents: Men and women nationwide who have experienced diving (including introductory diving)
Valid Responses: 50 samples
Questions:
Question 1: Where did you experience diving? (Multiple answers allowed)
Question 2: What was the most satisfying aspect of your diving experience?
Question 3: Please describe specifically what you were most satisfied with during your diving experience.
Question 4: Did you want to "do diving again"?
Question 5: Please tell us the reason.
Question 6: If you were to dive again, what would be the most important point when choosing a shop?
Question 7: Please tell us the reason.
*As a general rule, figures are rounded to the second decimal place, so the total may not always be 100%.
■ 44.0% responded that they experienced diving in "Okinawa"
First, we asked where they experienced diving.
The most common answer was "Okinawa" at 44.0%.
This was followed by "overseas resorts" at 38.0% and "other domestic areas" at 32.0%.
Okinawa and overseas resorts accounted for over 80% of the total, indicating that many people travel far in search of highly transparent waters.
■ 50.0% responded that the most satisfying aspect of their diving experience was "the beauty of the sea"
Next, we asked what was the most satisfying aspect of their diving experience.
Half of the respondents, 50.0%, answered "the beauty of the sea," making it the overwhelming No. 1. The second place was "encounters with fish and other creatures" at 26.0%, and the third was "feeling safe in a small group" at 12.0%.
Indeed, the greatest appeal of diving seems to be "the beauty of the sea itself." It is clear that the scenery of the underwater world, which cannot be seen in daily life, leaves a lasting impression on many people's hearts.
Furthermore, we asked specifically what they were most satisfied with during their diving experience.
Please describe specifically what you were most satisfied with during your diving experience.
・I was deeply moved by the clear sea and the vibrant fish. (30s, Male)
・Being able to walk on the seabed. (40s, Male)
・It was good to see the inside of the sea that I usually can't see. (40s, Female)
・The coral reef sea was beautiful, and I could see turtles, which was wonderful. (50s, Female)
・It was my first experience, and I learned about the vastness, beauty, and fear of the sea. (50s, Female)
As indicated by comments like "I was deeply moved by the clear sea and the vibrant fish," many people were touched by the感動 (deep emotion/impression) of seeing the clear sea with their own eyes. Also, from comments like "The coral reef sea was beautiful, and I could see turtles, which was wonderful," it can be inferred that they were moved by the close proximity to living creatures that cannot be experienced through TV or photos.
■ 80.0% responded that they "want to do diving again"
Next, we asked if they wanted to "do diving again."
40.0% answered "strongly wanted to" and 40.0% answered "somewhat wanted to," totaling 80.0% of respondents who want to try diving again. The result that the vast majority of participants want to dive again speaks to the high satisfaction level of the diving experience.
Furthermore, we asked specifically for the reasons.
Reasons for wanting to "do it again"
・Because it was an emotional experience. (30s, Male)
・It made me want to try it seriously. (40s, Male)
・It was extraordinary. (40s, Female)
・It was fun every time I dived. (50s, Male)
As indicated by comments like "Because it was an emotional experience" and "It was extraordinary," the extraordinary feeling and deep emotion unique to diving seem to be major reasons for wanting to try again. Also, from comments like "It made me want to try it seriously," it can be inferred that a single experience can spark a new hobby.